Google Campaign Manager 360

We use Google Marketing Platform for media analysis and optimisation. Understanding our online data is key to improve the way we drive decisions regarding investment allocation between all our media platforms. Thanks to Google Marketing Platform powerful tools we are able to make data accessible for media and digital stakeholders and help them improving ROAS. One of our use case is about matching our online data (collected in Google Analytics) and our offline data (collected backend) in order to understand the best digital paths that lead to a business conversion (which always occur offline). Through Google Cloud Platform, BigQuery and Looker Studio especially we are then able to simplify the way our online/offline tables can be used troughout the organization by digital stakeholders.

Google Analytics

Hotjar, Contentsquare

We use several Google products within our organization that [is] part of the Google Marketing Platform -- specifically, Google Analytics, Data Studio, Tag Manager, Campaign Manager. We had been using these products individually to run ads, manage site tags, and check website traffic performance. We are also heavy utilizers of Google Data Studio (in combination with Improvado and Google Big Query) to provide live performance dashboards to our clients that show performance from Google and non-Google platforms.

• The conversion tracking is the major strength of GMP. I like the flexibility with attribution modeling.
• When it comes to [spending] an impression delivery for display campaigns set up through GMP, we basically avoid any data created from the platform. Most of the Display work we do involves flat-rate contracts that are not accurately represented through GMP's reporting. When we integrate GMP data into our reporting, we only use it for Conversion reporting and pull all other performance from our DSP UI.

I regularly set up, manage, and report on digital ad campaigns in GMP. We work closely with an ad agency that builds creative assets & purchases media spots on various display networks, then I traffick those ads and deliver tags to be implemented. The main problem we are trying to address is building our company’s brand awareness, which is happening through a combination of native display advertising and targeted remarketing campaigns.

• Studies showed that it helped increase our brand awareness year over year
• Helped us target and convert consumers who left our site

Google Ad Manager, Google Analytics and Google Data Studio

• We're able to quickly and systematically push ads out to our clients. We don't have to worry about getting specs for all the different ad servers. Having it all in one location saves a lot of time.
• The reporting format and flexibility has without a doubt increases the overall workflow efficiency, enabling vendors to spend less time filling out forms and more time selling.

Sizmek

• It's very positive ROI for us, since we use it to manage all our campaigns, data, and cross check information with other solutions.
• It helps us optimize our campaigns and content.