TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Basis DSP

    Score9 out of 10
    N/ABasis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.N/A

    Kwanzoo

    Score7.1 out of 10
    N/AKwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to give end users insights within the platforms they are already comfortable with using. The Kwanzoo platform utilizes a "do-it-yourself" approach to building media advertisements from banners to…N/A
    Pricing
    Basis DSPKwanzoo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Basis DSPKwanzoo
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Basis DSPKwanzoo
    Ad Network Integration
    Comparison of Ad Network Integration features of Basis DSP and Kwanzoo
    Feature
    Basis DSP
    -
    Ratings
    Kwanzoo
    10.0
    2 Ratings
    Data Transfer00 Ratings10.02 Ratings
    DSP integration00 Ratings10.02 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Basis DSP and Kwanzoo
    Feature
    Basis DSP
    -
    Ratings
    Kwanzoo
    8.2
    2 Ratings
    Ad campaign creation00 Ratings9.02 Ratings
    Ad deployment00 Ratings8.02 Ratings
    Display advertising00 Ratings9.02 Ratings
    Ad display and retargeting segmentation00 Ratings7.02 Ratings
    Sequence targeting00 Ratings8.02 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Basis DSP and Kwanzoo
    Feature
    Basis DSP
    -
    Ratings
    Kwanzoo
    9.0
    2 Ratings
    Ad dashboards00 Ratings9.02 Ratings
    Ad performance reports00 Ratings9.02 Ratings
    Ad conversion tracking00 Ratings10.02 Ratings
    Ad attribution reporting00 Ratings8.02 Ratings
    Ad forecasting and optimization00 Ratings9.02 Ratings
    User Ratings
    Basis DSPKwanzoo
    Likelihood to Recommend
    9.0
    (14 ratings)
    7.0
    (2 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)