Basis DSP vs. Piano Audience
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Basis DSP | Score9 out of 10 | N/A | Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer. | N/A |
 Piano Audience | Score8.8 out of 10 | N/A | Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent. | N/A |
| Basis DSP | Piano Audience | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Basis DSP | Piano Audience | |
|---|---|---|
| Likelihood to Recommend | 9.0 | 8.3 |
| Likelihood to Renew | 10.0 | - |
| Usability | 9.0 | - |
| Support Rating | 10.0 | - |
| Implementation Rating | 9.0 | - |