BenchmarkONE vs. GreenRope

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BenchmarkONE
Score 3.3 out of 10
Small Businesses (1-50 employees)
BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
GreenRope
Score 6.1 out of 10
Small Businesses (1-50 employees)
GreenRope is a CRM tool focused on marketing automation, sales pipelines, and customer service. It includes advanced marketing automation capabilities, sales force automation, and a tool box of features to help manage and operate the business.
$149
Per Month [Unlimited Users]
Pricing
BenchmarkONEGreenRope
Editions & Modules
Lite
$0
per month
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
Starter
$149
Per Month [Unlimited Users]
Prime
$199
Per Month [Unlimited Users]
Pro
$249
Per Month [Unlimited Users]
Premium
$299
Per Month [Unlimited Users]
Powerhouse
$349
Per Month [Unlimited Users]
Supreme
$449
Per Month [Unlimited Users]
Ultimate
$699
Per Month [Unlimited Users]
Offerings
Pricing Offerings
BenchmarkONEGreenRope
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$399 Per Account
Additional DetailsAll price plans include unlimited users, unlimited emails, and all features.
More Pricing Information
Community Pulse
BenchmarkONEGreenRope
Considered Both Products
BenchmarkONE
Chose BenchmarkONE
I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found …
Chose BenchmarkONE
I like Hatchbuck because they're a smaller company so they provide more personalized customer service.
Chose BenchmarkONE
Hatchbuck is my favorite. It's easy to use and it's budget-friendly. It's much more intuitive than SharpSpring or ActiveCampaign. Because of the price of the tool, it's definitely a serious competition to giants like Hubspot. This is a great choice for solopreneurs and smaller …
Chose BenchmarkONE
We really liked the unique mix of a CRM, an email marketing tool, and a sales funnel tool we found with Hatchbuck. Additionally, the software was easy enough to learn so that multiple team members were able to quickly get up and running using the system. Other tools we …
Chose BenchmarkONE
I use Hubspot sales concurrently with Hatchbuck as it offers capabilities not included with Hatchbuck: email tracking not from the system, integration with Facebook advertising, website popups.

Hatchbuck was selected as an entry-level tool focusing on automation and CRM. Though …
Chose BenchmarkONE
For very basic CRM, email and marketing automation, Hatchbuck is a clear winner on feature set, price and ease of use. Lots of bells and whistles are great if you use them. But many of our clients don't want to learn, maintain and pay for that much technology. However, more …
Chose BenchmarkONE
Hatchbuck is in a class by itself.

Hubspot and Infusionsoft are awesome, but, there is too much to understand and layers of tools which sometimes end up taking up more time than the typical small business owner has to invest.
Chose BenchmarkONE
Best tool of it's kind in the market and most affordable by far!
Chose BenchmarkONE
I don't have much experience with similar products at this point in time. Very little experience with Constant Contact and Mail Chimp. What I can tell though is Hatchbuck's features are far more advanced.
Chose BenchmarkONE
Hatchbuck is much better than MailChimp except for MailChimp's ability to send RSS based emails.
Chose BenchmarkONE
Cost wise, Hatchbuck is more expensive than Constant Contact, which it replaced. Feature wise, Hatchbuck provides more functionality and features than Constant Contact.
Chose BenchmarkONE
Not well integrated with ACT! plus the email editing was very hard to use and limited.
Chose BenchmarkONE
Microsoft Dynamics CRM was way too complicated and more [robust] than the needs of the company. Hatchbuck makes it easy to automate, segment, and deliver content. Microsoft Dynamics was extremely customizable but that came at both a financial cost and a productivity cost. No …
Chose BenchmarkONE
I used Constant Contact in the past. Hatchbuck has a much better CRM system and ways to track and segment customers.
Chose BenchmarkONE
I have tested three major competitors in the same field and Hatchbuck stands above them. I do not wish to mention them, but I can say that the visual appeal, intuitive nature, and ease of which I am learning their system is stellar. It takes a bit of time, but you can be up and …
Chose BenchmarkONE
I've used Salesforce Group edition, but it was too robust for our team. Hatchbuck was more suited our company and our stage.
Chose BenchmarkONE
I demo'd MailChimp. They seemed pretty simliar, but honestly I decided on Hatchbuck because the customer service and special attention they provided during the demo stage.
Chose BenchmarkONE
Hatchbuck has much better integration and segmentation features. It easily allows me to send an email to any segment of my list without having duplicate addresses across multiple lists. Any email creation tasks are also much easier.
Chose BenchmarkONE
We've used Salesforce and Streak. Hatchbuck is vastly more robust than Streak and not nearly as burdensomely complicated as Salesforce. It's the perfect solution for a small business.
Chose BenchmarkONE
It made a difference to me to have a live marketing person to assist me.
Chose BenchmarkONE
We made the decision to purchase hatchbuck back in November and couldn't be happier with the product! We are able to manage all aspects of the customer experience and can do it from any computer in any country in the world. This is a great product for any small to medium size …
Chose BenchmarkONE
I probably reviewed seven or eight CRMs, most notably Salesforce and a host of others. Some didn't seem intuitive to use, some had poor customer service, and some had constraints that were a deal breaker. Salesforce, for example has a daily e-mail limit of 250 ... I send out as …
GreenRope
Chose GreenRope
We were looking something that could add value to our company at a competitive price and we found that GreenRope was best for us. There is other software that has greater functionality and can be more intuitive to use than GreenRope, but the price you are paying for this …
Chose GreenRope
We were using Goldmine prior to transitioning to GreenRope. The cost of Goldmine was the main reason we went looking for another CRM software and discovered that Goldmine at the time did not have some of the features of GreenRope and the price was just right.
Chose GreenRope
GreenRope is much, much better than MailChimp. The functionality is much more sophisticated and the tracking metrics are a huge improvement.
Chose GreenRope
I use some of these softwares in conjunction with GreenRope. Simply put, one software cannot do everything. So I still like to use a combination of WordPress-centric software for my ecommerce. I use Edgar to schedule my social media only because it allows me to keep a library …
Chose GreenRope
Infusionsoft. Promised of lots of power. Got lots of "No"s when asking for anything non standard.

Compared with a dozen others. My favorite.
Chose GreenRope
Cost to implement made GreenRope a clear winner for me. It does everything I need for less money.
Chose GreenRope
GreenRope really got our attention because it's a full featured system at every price point. We are a small business with a small budget - but we wanted a system that would still let us think BIG! The setup fee was within for our budget, and the monthly fee is very reasonable. …
Chose GreenRope
I looked into both of the programs mentioned above and I truly appreciate the initial costs and training of GreenRope - the program is in my personal opinion much stronger that either of the two mentioned above and less threatening to get started with.
Chose GreenRope
Much easier to use. I can do it myself and don't have to use experts. Finally the cost is perfect for my start up.
Chose GreenRope
At the time I selected GreenRope for our business, Hatchbuck wasn't an option but Infusionsoft and HubSpot were. Since then, I have included Hatchbuck in my analyses for customers who are selecting new CRM/Marketing Automation software. Greenrope has all the functionality that …
Chose GreenRope
GreenRope does better with the customer database side of things.
Chose GreenRope
CC is a very good email marketing platform but lacks a holistic MA approach needed by marketers today.
Chose GreenRope
We chose GreenRope.com because they were the best fit. We already had a marketing email strategy with Constant Contact so choosing a CRM with those capabilities was very important when making our decision. Everything we were already doing could be in 1 place instead of needing …
Chose GreenRope
InfusionSoft was the only other system that I had looked at and really considered. In my opinion, GreenRope is very comparable with InfusionSoft, but better suited for new and/or growing businesses because it's easy to use, 3-hours of training is provided to help you customize …
Chose GreenRope
GreenRope is not the top end of features however it does include a variety of great features across the board like CRM and auto marketing combined. Whereas the competition only concentrates on one or the other. Of course if you are looking for a high end product then this …
Chose GreenRope
Greenrope is both easy to use and gave us ALL their software functionalities without having to pay to upgrade. Pricing is based on number of emails. Greenrope appears to have all what we're looking for, from setting up internal project tasks and todo's, accounting function with …
Chose GreenRope
We looked at a number of other products, including Salesforce, Microsoft, and many others. None compared from a price to value perspective, especially taking into account all the other modules that are included...not just CRM.
Features
BenchmarkONEGreenRope
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BenchmarkONE
5.2
Ratings
34% below category average
GreenRope
-
Ratings
WYSIWYG email editor5.10 Ratings00 Ratings
Dynamic content4.20 Ratings00 Ratings
Ability to test dynamic content4.10 Ratings00 Ratings
Landing pages4.00 Ratings00 Ratings
A/B testing8.90 Ratings00 Ratings
Mobile optimization8.90 Ratings00 Ratings
Email deliverability reporting3.30 Ratings00 Ratings
List management4.30 Ratings00 Ratings
Triggered drip sequences4.30 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BenchmarkONE
4.0
Ratings
51% below category average
GreenRope
-
Ratings
Lead nurturing automation3.20 Ratings00 Ratings
Lead scoring and grading4.30 Ratings00 Ratings
Data quality management4.30 Ratings00 Ratings
Automated sales alerts and tasks4.30 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BenchmarkONE
7.5
Ratings
8% below category average
GreenRope
-
Ratings
Calendaring7.90 Ratings00 Ratings
Event/webinar marketing7.10 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BenchmarkONE
3.9
Ratings
52% below category average
GreenRope
-
Ratings
Social sharing and campaigns6.40 Ratings00 Ratings
Social profile integration1.40 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BenchmarkONE
3.7
Ratings
59% below category average
GreenRope
-
Ratings
Dashboards3.30 Ratings00 Ratings
Standard reports1.00 Ratings00 Ratings
Custom reports6.80 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BenchmarkONE
5.5
Ratings
16% below category average
GreenRope
-
Ratings
API2.00 Ratings00 Ratings
Role-based workflow & approvals8.00 Ratings00 Ratings
Customizability2.60 Ratings00 Ratings
Integration with Salesforce.com6.70 Ratings00 Ratings
Integration with Microsoft Dynamics CRM6.90 Ratings00 Ratings
Integration with SugarCRM6.90 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
8.4
Ratings
9% above category average
Customer data management / contact management00 Ratings9.60 Ratings
Workflow management00 Ratings9.10 Ratings
Territory management00 Ratings8.30 Ratings
Opportunity management00 Ratings9.80 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.50 Ratings
Contract management00 Ratings3.80 Ratings
Quote & order management00 Ratings8.90 Ratings
Interaction tracking00 Ratings9.80 Ratings
Channel / partner relationship management00 Ratings6.60 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
9.7
Ratings
25% above category average
Case management00 Ratings9.80 Ratings
Call center management00 Ratings9.70 Ratings
Help desk management00 Ratings9.80 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
9.2
Ratings
19% above category average
Lead management00 Ratings8.90 Ratings
Email marketing00 Ratings9.60 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
9.7
Ratings
24% above category average
Task management00 Ratings9.60 Ratings
Billing and invoicing management00 Ratings9.80 Ratings
Reporting00 Ratings9.80 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
8.9
Ratings
16% above category average
Forecasting00 Ratings8.80 Ratings
Pipeline visualization00 Ratings8.30 Ratings
Customizable reports00 Ratings9.50 Ratings
Customization
Comparison of Customization features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
8.4
Ratings
11% above category average
Custom fields00 Ratings9.20 Ratings
Custom objects00 Ratings8.20 Ratings
Scripting environment00 Ratings7.00 Ratings
API for custom integration00 Ratings9.10 Ratings
Security
Comparison of Security features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
8.6
Ratings
3% above category average
Single sign-on capability00 Ratings8.60 Ratings
Role-based user permissions00 Ratings8.60 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
9.0
Ratings
20% above category average
Social data00 Ratings9.00 Ratings
Social engagement00 Ratings9.00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
9.2
Ratings
23% above category average
Marketing automation00 Ratings9.00 Ratings
Compensation management00 Ratings9.50 Ratings
Platform
Comparison of Platform features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
7.8
Ratings
6% above category average
Mobile access00 Ratings7.80 Ratings
Best Alternatives
BenchmarkONEGreenRope
Small Businesses
LocaliQ
LocaliQ
Score 9.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BenchmarkONEGreenRope
Likelihood to Recommend
3.0
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
8.8
(0 ratings)
Usability
8.2
(0 ratings)
6.6
(0 ratings)
Availability
8.5
(0 ratings)
-
(0 ratings)
Performance
6.4
(0 ratings)
8.2
(0 ratings)
Support Rating
9.1
(0 ratings)
7.3
(0 ratings)
Implementation Rating
8.2
(0 ratings)
8.2
(0 ratings)
Ease of integration
8.1
(0 ratings)
-
(0 ratings)
User Testimonials
BenchmarkONEGreenRope
Likelihood to Recommend
Both small and large companies alike can utilize it. The simplicity is great and automation is a real winner. It is most appropriate in scenarios where you already have a contact list or an established plan to get emails from contacts. A potential customer should simply talk about their current challenges and let Hatchbuck explain how their product would provide a solution.
Read full review
The price point and full featured application of GreenRope makes it perfect for small and medium sized businesses. GreenRope is an excellent alternative to some of the higher priced, better known CRM systems (Infusionsoft, AWeber, Ontraport, etc.). If you have specific requirements for your industry or business, GreenRope support will help to ensure that you get set up properly with what you need
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Pros
  • Email marketing. Their WYSIWYG email editor has a lot of options for customization, but also offers templates if you're not great with code or you're in a hurry.
  • Keeping contacts organized. There are tons of ways to categorize contacts - using tags, labels, and other data.
  • Automated contact "points." You can set up automations to add or subtract points from contacts based on their behavior (site visits, social media visits, clicks, etc.) to gauge how warm/cold your leads are.
  • Customer service. Their team is really stellar and they really care about their clients!
Read full review
  • Easy to get going with. They were great help in importing data from infusion soft. Great people to work with in training.
  • Low cost. This program is affordable for us little guys. Does what you need. Cost less than half of infusion soft for more.
  • Powerful. It lets me do all the things that I want. They are responsive to new feature requests too. When you make a suggestion you feel like it is heard and appreciated.
Read full review
Cons
  • It'd be great if the tool had landing pages and calls to action. It would eliminate the need for multiple tools and streamline the efforts and results.
  • Form design could be better. Although there can be custom coded, the default options are pretty basic.
Read full review
  • The only thing I can say is that it has so many features that I do not think I have had the time to use and evaluate. I think I am probably missing out of a lot of great features.
  • GreenRope has many email templates but seem to be directed to specific industries like retail, restaurants, etc. Would like to see more email templates.
Read full review
Likelihood to Renew
It has just about everything I want and then some. What I want but they don't have - calendar and e-mail integration, social media integration, and a mobile app, I believe are all in the works for a future release.
Read full review
They have monthly renewals, so at any time you can cancel and not feel like they are holding your money. Their customer support is easy to work with. Their ticketing system to communicate with you about service issues is fantastic(which is included in the monthly fee) allows you to track issues. We use the ticketing system and add it to our website. This gives people the ability to communicate with us 24/7.
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Usability
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
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It takes time to learn this system. It is not going to happen over night, but once you master it it will be worth it. I am already seeing some great results, all I have to do is keep learning.
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Reliability and Availability
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
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No answers on this topic
Support Rating
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
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Many times I have to repeat the issue several times before the person understands correctly. There was also an instant where support was not available when help was needed, had to wait for a response and it was a business day.
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Implementation Rating
Overall very satisfied. More sample please.
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I think there are some cheat sheets and best practises lists that could be created that would save a business a lot of time and frustration. BUT, even as it is, the frustrations and challenges disappear as things start working. I am going to be offering up a few of the tricks I have learned to the team at GreenRope to share with other users because when customers offer valuable work arounds that they find helpful to others, we accomplish a few things. The coders get an idea of things that aren't working quite as expected so they can look into fixes, other customers get benefit and we all win
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Alternatives Considered
We really liked the unique mix of a CRM, an email marketing tool, and a sales funnel tool we found with Hatchbuck. Additionally, the software was easy enough to learn so that multiple team members were able to quickly get up and running using the system. Other tools we evaluated either had too heavy of a sales focus, were too clunky, or were lacking some flexibility within their automation or email options that were important to us.
Read full review
I use some of these softwares in conjunction with GreenRope. Simply put, one software cannot do everything. So I still like to use a combination of WordPress-centric software for my ecommerce. I use Edgar to schedule my social media only because it allows me to keep a library of posts -- otherwise, GreenRope replaces HootSuite. Outlook integrates (and RingCentral will soon). My business is too big to not have separate accounting (Xero) but GreenRope would be adequate for solos. GreenRope reduced my software quite a bit. It replaced Zoho, Infusionsoft, Mail Chimp, Access, Wufoo, Basecamp and InstantCustomer. It's not a great project management software, but it serves my needs for managing the pre-engagement process and nurture processes. GreenRope is best as a CRM and it forms a central part of my overall business technology machine.
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Return on Investment
  • I personally experience approximately 10-12 positive prospect interactions due to Hatchbuck.
  • It makes it easy to see how many times attachments are viewed, and projects a prospects interest.
  • It guides you to some degree as to when to reach out again.
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  • GR has made our company much more organized from client details/history, sales work flow, email campaigns, website tracking and lead conversions.
  • We have grown our business 60% in the last 12 months. GR definitely helped us reach that growth.
  • Prior to GR we did everything the old fashioned way. I don't have anything to compare it to because we had no prior experience with another CRM provider. I can say that I am truly happy with our progress in GR and learning the program was pretty easy.
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ScreenShots

BenchmarkONE Screenshots

Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.

GreenRope Screenshots

Screenshot of GreenRope DashboardScreenshot of Drag-and-Drop Customer JourneyScreenshot of Drag-and-Drop Email EasyBuilderScreenshot of Contact Record with custom user-defined data fieldsScreenshot of Workflow ManagementScreenshot of Opportunities Tracking