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BenchmarkONE vs. Salesforce Marketing Cloud

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BenchmarkONE

50 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BenchmarkONE

    Score3.3 out of 10
    Small Businesses (1-50 employees)
    		BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

    $0

    per month

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    BenchmarkONESalesforce Marketing Cloud
    Editions & Modules
    Lite
    $0
    per month
    Pro
    $0
    Agencies
    Special Pricing for Qualifying Agencies
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    BenchmarkONESalesforce Marketing Cloud
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    BenchmarkONESalesforce Marketing Cloud
    Considered Both Products
    BenchmarkONE
    Lori Feldman
    Marketing Automation | CRM | Integrated Marketing in Marketing at The Database Diva (Management Consulting, 1-10 employees)
    Chose BenchmarkONE
    For very basic CRM, email and marketing automation, Hatchbuck is a clear winner on feature set, price and ease of use. Lots of bells and whistles are great if you use them. But many of our clients don't want to learn, maintain and pay for that much technology. However, more …
    Incentivized
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    BenchmarkONESalesforce Marketing Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of BenchmarkONE and Salesforce Marketing Cloud
    Feature
    BenchmarkONE
    5.2
    29 Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor5.126 Ratings8.1118 Ratings
    Dynamic content4.221 Ratings7.6149 Ratings
    Ability to test dynamic content4.121 Ratings7.7108 Ratings
    Landing pages4.016 Ratings7.8117 Ratings
    A/B testing8.910 Ratings7.9147 Ratings
    Mobile optimization8.912 Ratings7.3107 Ratings
    Email deliverability reporting3.328 Ratings8.2128 Ratings
    List management4.329 Ratings8.6125 Ratings
    Triggered drip sequences4.310 Ratings8.191 Ratings
    Lead Management
    Comparison of Lead Management features of BenchmarkONE and Salesforce Marketing Cloud
    Feature
    BenchmarkONE
    4.0
    29 Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation3.229 Ratings8.3107 Ratings
    Lead scoring and grading4.329 Ratings8.3108 Ratings
    Data quality management4.327 Ratings8.1113 Ratings
    Automated sales alerts and tasks4.327 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of BenchmarkONE and Salesforce Marketing Cloud
    Feature
    BenchmarkONE
    7.5
    13 Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring7.99 Ratings8.3100 Ratings
    Event/webinar marketing7.110 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of BenchmarkONE and Salesforce Marketing Cloud
    Feature
    BenchmarkONE
    3.9
    22 Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns6.49 Ratings8.480 Ratings
    Social profile integration1.422 Ratings8.036 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of BenchmarkONE and Salesforce Marketing Cloud
    Feature
    BenchmarkONE
    3.7
    28 Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards3.327 Ratings8.4115 Ratings
    Standard reports1.019 Ratings8.4120 Ratings
    Custom reports6.814 Ratings7.997 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of BenchmarkONE and Salesforce Marketing Cloud
    Feature
    BenchmarkONE
    5.5
    22 Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API2.015 Ratings7.087 Ratings
    Role-based workflow & approvals8.013 Ratings7.486 Ratings
    Customizability2.621 Ratings7.4108 Ratings
    Integration with Salesforce.com6.74 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM6.95 Ratings8.713 Ratings
    Integration with SugarCRM6.95 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    User Ratings
    BenchmarkONESalesforce Marketing Cloud
    Likelihood to Recommend
    3.0
    (32 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    8.7
    (23 ratings)
    8.1
    (114 ratings)
    Usability
    8.2
    (4 ratings)
    4.1
    (35 ratings)
    Availability
    8.5
    (4 ratings)
    10.0
    (11 ratings)
    Performance
    6.4
    (1 ratings)
    9.6
    (9 ratings)
    Support Rating
    9.1
    (3 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    8.2
    (2 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    8.1
    (2 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)