Bird vs. Customer.io

Customer.io

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Bird	Score 8.5 out of 10	N/A	Bird CRM, replacing the former MessageBird, is a CRM for Marketing, Sales, and Payments, powering messages to customers across Email, SMS, and WhatsApp.	$0.01 per message
Customer.io	Score 9.4 out of 10	Small Businesses (1-50 employees)	Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.	N/A

Pricing

Bird

Customer.io

Editions & Modules

API Pricing - WhatsApp: $0.01
per message
API Pricing - Voice: $0.01
per minute
API Pricing - SMS: $0.01
per message
API Pricing - Numbers: $1
per month
Pro: $50
per month
Pro Plus: $150
per month
Start Up: Free
Custom Plan: Contact sales team

No answers on this topic

Offerings

Pricing Offerings
Bird	Customer.io
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

—

Essentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.

More Pricing Information

Community Pulse
	Bird	Customer.io
Considered Both Products	Bird Verified User Anonymous Chose Bird I use 24sessions predominantly as I have large discount with it and it works for scheduling clients. The user interface is helpful for past meetings. 24sessions is click and go - no account or software is needed for the client. Incentivized Helpful? Verified User Anonymous Chose Bird Twilio prices were much higher for our initial volume (30k SMS/month). But they have more APIs and more services if you need to integrate email, SMS, and other channels. We didn't need those features, only basic SMS and email, so we kept each feature from one provider. Email … Incentivized Helpful? PR Pablo Ritchie Product Manager Chose Bird Regarding WhatsApp Business, it is a very useful tool because templates can be programmed for the entire organization and clients can also be referred to other users in order to decongest an agent who can become quite busy. Otherwise there would be no way to serve you through … Incentivized Helpful?	Customer.io Verified User Anonymous Chose Customer.io Customer.io has in my opinion more robust features for comms campaigns vs some of the other tools available on the market that have other focuses primarily and then have CRM tacked on. We've also found Customer.io to be more easy to integrate with the tech stack of our business … Incentivized Helpful? Jasmine Reyes Marketing Manager Chose Customer.io Customer.io is much more comprehensive and powerful. It takes some getting used to but once you understand how it works, you have a ton of control when it comes to email marketing. Incentivized Helpful? PR Padraic Ryan Community Manager Chose Customer.io I found Customer.io much easier to navigate than any of the other email platforms out there, and the pricing is MUCH better as well. Incentivized Helpful? Joel McLean Growth Product Manager Chose Customer.io Customer is much more flexible and enables a greater amount of personalization. Incentivized Helpful? Mike Koolwijk Marketing Automation & SEO Specialist Chose Customer.io Customer.io is one of the tools we use or suggest based on the situation. Customer.io is in a place between basic email marketing and marketing automation (in my opinion). And suits well with clients who wants to advance or start with marketing automation. It's easy, the price … Incentivized Helpful? Santiago Valdés Cofounder / Marketing, Growth, Technology, Experience Chose Customer.io We used Autopilot in the past. It worked well but the integration wasn't very good, considering they only used cookies. We have a very complex system right now to be able to track every customer, and it was expensive but worth it. Autopilot worked very well when we were … Incentivized Helpful? Verified User Anonymous Chose Customer.io I think Customer.io is a unique product. Most of the other email marketing products you'll find are more B2B focused and don't provide a good solution for high volume emails at a low price. If you're a B2C company, I can't think of any email product I'd rather use than … Incentivized Helpful? Ted Bennett User Engagement Chose Customer.io We do still use Hubspot, but their email automation is very native and fixed within Hubspot. We needed something that was going to collect our events and integrate 2-ways with Segment in order to effectively send the campaigns we desired. There are so many events in our app … Incentivized Helpful? Sean Anderson Director of Operations Chose Customer.io Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against … Incentivized Helpful? Verified User Anonymous Chose Customer.io because the functonalities and how it is integrated with our Redshift database Incentivized Helpful? Verified User Anonymous Chose Customer.io Customer.io had the best suite of features and - most importantly for us - was willing to sign a BAA with us so we could maintain HIPAA compliance. Mailchimp was fine but we felt Customer.io had a cleaner interface and was easier for general marketers who aren't dedicated email … Incentivized Helpful?

Best Alternatives
	Bird	Customer.io
Small Businesses	Telegram Score 9.1 out of 10	Simplify360 Score 7.8 out of 10
Medium-sized Companies	Telegram Score 9.1 out of 10	Dialpad Support Score 9.0 out of 10
Enterprises	Telegram Score 9.1 out of 10	Verint Community Score 9.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Bird	Customer.io
Likelihood to Recommend	5.3 (0 ratings)	10.0 (0 ratings)
Usability	- (0 ratings)	9.0 (0 ratings)

User Testimonials
	Bird	Customer.io
Likelihood to Recommend	24sessions is perfect for appointments such as coaching (my use case) where you want them to be able to go into your booking calendar, choose a time and schedule the appointment - or to schedule it from your end. They they get an email on creation and reminder email. I find it not helpful or at least, not at all intuitive, for setting up a host created meeting immediately. You can create it so you can be live at anytime, but host created isn't as any to set up Incentivized Verified User Anonymous Read full review	This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io. Jasmine Reyes Marketing Manager Read full review
Pros	Users can transfer a client to another user without a particular permission It allows you to control the communication of our agents and their activity. It gives us a feeling of closeness to our clients who, due to their work activity, cannot answer the phone Incentivized PR Pablo Ritchie Product Manager Read full review	Ease of use, a good tool for non programmers, or not so tech savvy people. Great support, willing to help a lot, by chat, calls, or screen sharing. Fast updates, it's a newer tool, but they are coming with fixes and updates fast. Incentivized Mike Koolwijk Marketing Automation & SEO Specialist Read full review
Cons	Recording feature being available again Faster call set for spur of the moment, host initiated calls No ability to call in using a phone for those without internet/low speed access. Incentivized Verified User Anonymous Read full review	I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email. One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.) Incentivized Ted Bennett User Engagement Read full review
Usability	No answers on this topic	It is really difficult to leverage all the neat features without a developer. I actually think the base software could be really great for a small business if the price is right, but there are so many things you can do but have to know how to do them or have access to your website and the ability to code. Incentivized Verified User Anonymous Read full review
Alternatives Considered	Regarding WhatsApp Business, it is a very useful tool because templates can be programmed for the entire organization and clients can also be referred to other users in order to decongest an agent who can become quite busy. Otherwise there would be no way to serve you through two agents and you could have a bad end user or customer experience. Incentivized PR Pablo Ritchie Product Manager Read full review	We used Autopilot in the past. It worked well but the integration wasn't very good, considering they only used cookies. We have a very complex system right now to be able to track every customer, and it was expensive but worth it. Autopilot worked very well when we were starting, but then it didn't track purchases, it wasn't easy to change a customer attribute, and so on (this was a few years ago, probably they have improved a lot). It was more visual and better to create huge workflows. . Mailchimp was the first program we used. It's very basic but good at what it does: sending a newsletter to your small database. It has integrated very well with other services and we haven't used in a lot of time, but certainly was grown a lot so it must be doing things fine. I also tried Active Campaign but it was almost the same as Autopilot. Incentivized Santiago Valdés Cofounder / Marketing, Growth, Technology, Experience Read full review
Return on Investment	Lower cost per message High SMS delivery rate Fast development Incentivized Verified User Anonymous Read full review	Helped increase our new user engagement with our cloud-based software Helped our sales team identify clients who had dropped off and stopped interacting with our software Helped our sales and customer service team track which clients were completing their full registration process Helped our marketing, sales, and customer service team identify key features and messaging with A/B testing for different campaigns Incentivized Sean Anderson Director of Operations Read full review
ScreenShots		Customer.io Screenshots