| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Bitly | Score8.3 out of 10 | N/A | Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008. | $35 per month |
 Google Analytics | Score7.9 out of 10 | N/A | Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap. | $0 per month |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Bitly | Google Analytics | |
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| Considered Both Products | Chose Bitly We used Google for a long time until Google decided to remove that product (and replace it with another that did not exactly serve our use case, at least not in the most comfortable way) so we had to find an alternative and we tried Bitly, which actually worked very well for us … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Bitly It's the easiest tool to use, it is free, and it has the most capabilities. I like how it tracks the link's performance among campaigns. You can customize the link and make it easier for your audience to type in and remember. Bitly is well designed and easy to use without much … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Bitly We use Google Shortener for awhile, just due to the Google brand recognition and trust. However, they are discontinuing that service, so we have returned to Bitly. I feel the services both offer were very similar and I like both equally. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Bitly Both options are free, and get the job done, but they do not provide a good overview of the link's performance. Also, these two alternative options do not provide an organized way to retrieve or view previously shortened links, which can require more effort, or simply making a … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
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| Bitly | Google Analytics | |
|---|---|---|
| Likelihood to Recommend | 9.0 | 8.3 |
| Likelihood to Renew | 10.0 | 9.0 |
| Usability | 9.5 | 7.5 |
| Availability | 9.0 | 10.0 |
| Performance | 9.0 | 10.0 |
| Support Rating | 8.0 | 7.0 |
| Online Training | 7.0 | 10.0 |
| Implementation Rating | 8.0 | 9.0 |
| Configurability | 7.0 | 6.0 |
| Ease of integration | - | 10.0 |
| Product Scalability | 9.0 | 10.0 |
| Vendor post-sale | 9.0 | 10.0 |
| Vendor pre-sale | 9.0 | 9.0 |
