| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Bitly | Score8.3 out of 10 | N/A | Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008. | $35 per month |
 Google Tag Manager | Score8.8 out of 10 | N/A | From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is… | N/A |
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| Editions & Modules |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Bitly | Google Tag Manager | |
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| Considered Both Products | Chose Bitly Other products on the market are limited and don't have good interface/dashboard Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
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| Security |
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| Bitly | Google Tag Manager | |
|---|---|---|
| Likelihood to Recommend | 9.0 | 8.5 |
| Likelihood to Renew | 10.0 | 7.0 |
| Usability | 9.5 | 7.0 |
| Availability | 9.0 | 9.1 |
| Performance | 9.0 | - |
| Support Rating | 8.0 | 2.0 |
| Online Training | 7.0 | 7.3 |
| Implementation Rating | 8.0 | 9.8 |
| Configurability | 7.0 | - |
| Product Scalability | 9.0 | - |
| Vendor post-sale | 9.0 | - |
| Vendor pre-sale | 9.0 | - |
