Blended Sense vs. DemandScience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blended Sense
Score 8.8 out of 10
N/A
Blended Sense is a media technology company headquartered in Austin, that matches creative professional to the right projects to produce and distribute digital assets quickly. They aim to empower small business owners with content kits filled with media essential for everyday business. Also, they state Creative Professionals benefit from reliable earnings, community, and perks.
$499
per month
DemandScience
Score 9.7 out of 10
N/A
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A
Pricing
Blended SenseDemandScience
Editions & Modules
E-Commerce
$499
per month
Professional Services
$1,499
per month
No answers on this topic
Offerings
Pricing Offerings
Blended SenseDemandScience
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAll plans include: Professional content capture 250 GB Storage Compatible for all platforms Professional content editing Asset Organization Dedicated Producer Tailored content plan Asset Tagging Matched Creative Team
More Pricing Information
Community Pulse
Blended SenseDemandScience
Features
Blended SenseDemandScience
Content Creation
Comparison of Content Creation features of Product A and Product B
Blended Sense
6.8
Ratings
17% below category average
DemandScience
-
Ratings
Ideation6.30 Ratings00 Ratings
Approval workflows7.00 Ratings00 Ratings
Content collaboration7.00 Ratings00 Ratings
Content calendar7.10 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Blended Sense
7.4
Ratings
9% below category average
DemandScience
-
Ratings
Content hub9.10 Ratings00 Ratings
Forms / Gated content7.10 Ratings00 Ratings
Content distribution6.30 Ratings00 Ratings
Content promotion7.10 Ratings00 Ratings
Content automation7.10 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Blended Sense
9.1
Ratings
15% above category average
DemandScience
7.8
Ratings
1% below category average
Audience profiling and targeting9.10 Ratings8.60 Ratings
Content performance analytics00 Ratings7.60 Ratings
Campaign optimization dashboard00 Ratings7.20 Ratings
User Ratings
Blended SenseDemandScience
Likelihood to Recommend
8.8
(0 ratings)
7.6
(0 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(0 ratings)
Usability
-
(0 ratings)
6.9
(0 ratings)
Support Rating
-
(0 ratings)
5.0
(0 ratings)
Implementation Rating
-
(0 ratings)
1.5
(0 ratings)
User Testimonials
Blended SenseDemandScience
Likelihood to Recommend
Well suited for social media captures/clips and more promotional-based requirements. Less suited for event capture (though they do it well) simply because of the way they organize assignments and contracts.
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DemandScience is great if you are looking for the ability to target very specific titles, roles, companies, etc., and receive high quality leads. They have an incredible scale compared to other partners my team has worked with, but their leads also perform very well down the funnel. This is not always the case because oftentimes, a partner will have room to scale well, but the leads are colder. I'm really impressed with how well DemandScience targets and also with how quickly they respond to me when I have any questions. Recently, my DemandScience rep reached out because he wanted to get our targeting more honed in on our ideal customer. He wanted to work with me to see down-funnel data (where possible and allowed) so that we could create a more targeted campaign. Other partners have never put this kind of time into our partnership.
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Pros
  • A wide variety of creative talent resources.
  • Allow for expert creative talent without the in-house costs.
  • Flexibility to serve around the Austin area.
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  • Client Service/ Account Management
  • Flexible in terms of reporting and can provide more than one per week
  • Prompt in turning around previews and other client deliverables
  • Competitive pricing and good coverage across EMEA markets and Middle East
  • Access to senior decision makers in the business
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Cons
  • Because they use different creators, sometimes the standards of quality are different
  • The production timeline and how they schedule creativity doesn't always work for the quick turnaround on projects
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  • Management and attention to detail - several items slip through the cracks.
  • Coordination between account management and invoicing has been sloppy.
  • Better intent data to match profiles.
  • Connecting the download to the actual sponsor - often heard, "We never downloaded XYZ."
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Likelihood to Renew
No answers on this topic
It works well for lead generation but renewal will depend on the strategy and budget at the point we need to renew to see if it will align.
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Usability
No answers on this topic
The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
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Support Rating
No answers on this topic
The DemandScience Activate CSM team is always helpful and attentive to our organization's needs and goals. We receive thorough attention and detail from the team through regular touch bases and a standard reporting cadence. The team always asks where they can improve, and works to provide insights that matter to our organization and help us to try new things.
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Implementation Rating
No answers on this topic
They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
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Alternatives Considered
Other than taking pictures and videos on my own, Blended Sense is the only company I’ve used. I am aware of other companies out there that do similar things, but I don’t think any of them can compare to what Blended Sense has to offer. No need to go elsewhere
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Demand Science was less expensive when quoting cost per lead than Tech Target. Other than that, the program sounded almost the same. I selected Demand Science because I was price sensitive while trying to test whether the tactic of content syndication was effective for us.
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Return on Investment
  • I think Blended Sense has helped create pieces that align with our branding
  • Blended Sense has helped us create promotional event materials
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  • Delivered quality leads that had engaged with our top of funnel content
  • Added quality contacts to our marketing database
  • Cost per lead slightly higher than some other vendors
  • Quick to set up, launch and deliver the campaign once everything in place
  • Excellent account management and named-person support
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