Brand24 vs. Iconosquare

Brand24

Brand24

25 Reviews and Ratings

Iconosquare

Iconosquare

21 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Brand24	Score 8.5 out of 10	N/A	Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…	$99 per month 1 user
Iconosquare	Score 5.0 out of 10	N/A	"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…	$29 per month per user

Pricing

Brand24

Iconosquare

Editions & Modules

Individual: $99
per month 1 user
Team: $179
per month Unlimited users
Pro: $249
per month Unlimited users
Enterprise: $499
per month Unlimited users

Single: $29
per month per user
Team: $49
per month
Custom: Contact Us
per month

Offerings

Pricing Offerings
Brand24	Iconosquare
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Brand24	Iconosquare
Considered Both Products	Brand24 Verified User Anonymous Chose Brand24 Brand24 is the best social media tracking software we have used to date. Others always seem to be limited to just tracking your own social accounts. Incentivized Helpful? Mark Anderson Digital Marketing Specialist - Team Lead Chose Brand24 I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier … Incentivized Helpful? Tamar Weinberg Social Media Customer Experience and Success Lead Chose Brand24 I needed a low-cost way to monitor brand mentions. This was the one that worked for me. Incentivized Helpful? Verified User Anonymous Chose Brand24 Brand24 was priced right compared to other more expensive tools that offer similar functionality. It also offered more keywords/hashtags/users to track and the filters were very robust to find the posts that matter most. Incentivized Helpful? Kelcey Zacarese Analytics Manager, Social Chose Brand24 Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is … Incentivized Helpful?	Iconosquare Kèlene Poyurs Co-Founder Chose Iconosquare Iconograph was the first/best analytics platform we used to provide Instagram reports to clients. It stacks up well against other reporting platforms like Whatagraph and Agency Analytics, though it is not quite as feature-heavy as Agency Analytics. Incentivized Helpful? Verified User Anonymous Chose Iconosquare Like other social media management platforms, Iconosquare has many similar features that allow for better Instagram management and monitoring. I'd say that for brands with a large focus on Instagram, or those looking to catapult their Instagram profile, Iconosquare is for you. … Incentivized Helpful? Verified User Anonymous Chose Iconosquare I only use Iconosquare for our Instagram needs. Incentivized Helpful? Verified User Anonymous Chose Iconosquare Iconosquare is a specialty analytics tool, specifically designed for tracking Instagram performance. A lot of the one tool for all solutions do many things well, but not any one thing great. For Instagram, we needed something that could measure our brand's Instagram post … Incentivized Helpful? Verified User Anonymous Chose Iconosquare We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform. Incentivized Helpful? Kelcey Zacarese Analytics Manager, Social Chose Iconosquare Iconosquare is definitely the easiest platform to read and has the most simple user interface in my opinion. Social Report definitely has more metrics you can use and more platforms to pair to gain more insights, yet the interface is outdated and harder for junior employees to … Incentivized Helpful? Jared DeLong Communications Manager Chose Iconosquare We only looked at Iconosquare because there wasn't much else out there with the same level of analytics, filtering options and features that this tool offered for Instagram. Other tools have some Instagram analytics, but they don't focus on the data that needs to be looked at … Incentivized Helpful?

Best Alternatives
	Brand24	Iconosquare
Small Businesses	Yext Score 8.9 out of 10	Agency Analytics Score 9.9 out of 10
Medium-sized Companies	Yext Score 8.9 out of 10	Echobox Social Score 9.7 out of 10
Enterprises	Yext Score 8.9 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Brand24	Iconosquare
Likelihood to Recommend	8.2 (0 ratings)	8.0 (0 ratings)
Support Rating	- (0 ratings)	9.4 (0 ratings)

User Testimonials
	Brand24	Iconosquare
Likelihood to Recommend	Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better. Incentivized BC Brittany Cosby Marketing Coordinator Read full review	A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform. Incentivized Peyton Dixon TikTok Lead Read full review
Pros	Tracked negative sentiments Had a broad scope of social media tracking thru various popular apps and websites Allowed you set up instant triggers to find post that submitted very recently Incentivized James McTavish Senior Sales Development Read full review	Provides in-depth analytics on engagement. Provides in-depth analytics on consistencies among your follower base. Provides insight into ways to grow your followership and refine your content. Incentivized Jared DeLong Communications Manager Read full review
Cons	Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative Statistics weren't overly useful for us Incentivized Verified User Anonymous Read full review	Only accesses Facebook and Instagram analytics - no other platforms Does not separate paid and organic metrics A lot of features you need to pay extra for Incentivized Kelcey Zacarese Analytics Manager, Social Read full review
Support Rating	No answers on this topic	We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use. Incentivized Verified User Anonymous Read full review
Alternatives Considered	I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end. Incentivized Mark Anderson Digital Marketing Specialist - Team Lead Read full review	Like other social media management platforms, Iconosquare has many similar features that allow for better Instagram management and monitoring. I'd say that for brands with a large focus on Instagram, or those looking to catapult their Instagram profile, Iconosquare is for you. For those looking for more robust social media management platforms that include other channels, Iconosquare might not be the platform for you. Incentivized Verified User Anonymous Read full review
Return on Investment	Positive: We can respond to customers in a reasonably realistic timeframe. Positive: We get updates from old content that has new activity. Incentivized Tamar Weinberg Social Media Customer Experience and Success Lead Read full review	It helped to better guide our content on Instagram. Iconosquare allowed us to track our IG Stories analytics, which surprisingly few social analytics platforms can do. Iconosquare is a great tool to use when you get last-minute fire drill asks about Instagram performance and data. Incentivized Verified User Anonymous Read full review
ScreenShots	Brand24 Screenshots	Iconosquare Screenshots