Brand24 vs. Tracx

Brand24

Brand24

25 Reviews and Ratings

Tracx

Tracx

19 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Brand24	Score 8.5 out of 10	N/A	Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…	$99 per month 1 user
Tracx	Score 7.0 out of 10	Enterprise companies (1,001+ employees)	Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…	N/A

Pricing

Brand24

Tracx

Editions & Modules

Individual: $99
per month 1 user
Team: $179
per month Unlimited users
Pro: $249
per month Unlimited users
Enterprise: $499
per month Unlimited users

No answers on this topic

Offerings

Pricing Offerings
Brand24	Tracx
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Brand24	Tracx
Considered Both Products	Brand24 Verified User Anonymous Chose Brand24 Brand24 is the best social media tracking software we have used to date. Others always seem to be limited to just tracking your own social accounts. Incentivized Helpful? Mark Anderson Digital Marketing Specialist - Team Lead Chose Brand24 I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier … Incentivized Helpful? Tamar Weinberg Social Media Customer Experience and Success Lead Chose Brand24 I needed a low-cost way to monitor brand mentions. This was the one that worked for me. Incentivized Helpful? Verified User Anonymous Chose Brand24 Brand24 was priced right compared to other more expensive tools that offer similar functionality. It also offered more keywords/hashtags/users to track and the filters were very robust to find the posts that matter most. Incentivized Helpful? Kelcey Zacarese Analytics Manager, Social Chose Brand24 Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is … Incentivized Helpful?	Tracx Joelle Chiasson Social Media Intern Chose Tracx Tracx is the only product of this nature that I have been exposed to. Incentivized Helpful? Bryan Nye Social Media Analyst Chose Tracx I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time. Incentivized Helpful? MacKenzie Teskey Associate Community Manager Chose Tracx Because our client has over 300+ schools that we develop content for, Tracx is an awesome toolset and it allows us to add in each school's Facebook URL to monitor conversations at the local level. The ability to observe conversation at the local level is a great feature. … Incentivized Helpful? Verified User Anonymous Chose Tracx Tracx is just the new generation of listening platforms. It's updated all the time with new improvements that make it even easier to use. Sysomos is good for some simple queries but it's just not enough for more complex needs. Radian6 is stuck in the past, it was a leader … Incentivized Helpful? Alexander Liss VP, Director of Analytics Chose Tracx Tracx has excellent precision and responsiveness for campaign monitoring. It's not suited for historical research though, so tools like Crimson and others like that, will still be necessary for a full-service social analytics agency. Incentivized Helpful? Verified User Anonymous Chose Tracx Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they … Incentivized Helpful? Kelley McLees Senior Digital Account Manager Chose Tracx We loved Tracx and loved the customer service! We will join Tracx once they add the features we need. Incentivized Helpful? Lynzee Jablonka Digital Account Manager Chose Tracx Nuvi did not deliver on what they said they could do. Tracx came to our rescue. Incentivized Helpful? Verified User Anonymous Chose Tracx Tracx is better as a listening tool, where as the ones I mentioned above served our team in a community management function. Incentivized Helpful?

Best Alternatives
	Brand24	Tracx
Small Businesses	Yext Score 8.9 out of 10	Agency Analytics Score 9.9 out of 10
Medium-sized Companies	Yext Score 8.9 out of 10	Echobox Social Score 9.7 out of 10
Enterprises	Yext Score 8.9 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Brand24	Tracx
Likelihood to Recommend	8.2 (0 ratings)	9.0 (0 ratings)
Likelihood to Renew	- (0 ratings)	8.3 (0 ratings)

User Testimonials
	Brand24	Tracx
Likelihood to Recommend	Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better. Incentivized BC Brittany Cosby Marketing Coordinator Read full review	I used Tracx to live-post for the Super Bowl. It made my life MUCH easier being able to post on Facebook and Twitter in one browser and watch the engagement live. Incentivized Joelle Chiasson Social Media Intern Read full review
Pros	Tracked negative sentiments Had a broad scope of social media tracking thru various popular apps and websites Allowed you set up instant triggers to find post that submitted very recently Incentivized James McTavish Senior Sales Development Read full review	Deep listening skills, pulling data from news sources, blogs, Twitter and Facebook pages. Geomapping. Tracx has deep geotagging capabilities which allows you to actually pinpoint a tweet or user post. Incentivized Verified User Anonymous Read full review
Cons	Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative Statistics weren't overly useful for us Incentivized Verified User Anonymous Read full review	Non-intuitive ways of classifying data (posts, interactions, mentions, etc) Different way of using Boolean operators than other platforms Data bandwidth cap - if you hit the limit the platform shuts off which can happen at inopportune times Incentivized Alexander Liss VP, Director of Analytics Read full review
Likelihood to Renew	No answers on this topic	Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance. Incentivized Verified User Anonymous Read full review
Alternatives Considered	I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end. Incentivized Mark Anderson Digital Marketing Specialist - Team Lead Read full review	Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they weren't overly salesy and didn't do the whole sales song and dance. We told them we had interviewed about 10 softwares (truth) and had heard it all. We were looking for something very specific. They gave us a demo and then a trial. They also allowed us to build into our contract that if the software did not do as we were promised, we could get out of the contract. Their customer service has been excellent Incentivized Verified User Anonymous Read full review
Return on Investment	Positive: We can respond to customers in a reasonably realistic timeframe. Positive: We get updates from old content that has new activity. Incentivized Tamar Weinberg Social Media Customer Experience and Success Lead Read full review	Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content. It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform. Incentivized MacKenzie Teskey Associate Community Manager Read full review
ScreenShots	Brand24 Screenshots	Tracx Screenshots