Bright Pattern provides an AI-powered omnichannel contact center software. With the purpose of making customer service, sales, and marketing brighter and faster, Bright Pattern offers an advanced omnichannel cloud platform with embedded AI. Bright Pattern’s platform can be…
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Customer.io
Score 9.4 out of 10
Small Businesses (1-50 employees)
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.
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Pricing
Bright Pattern Contact Center
Customer.io
Editions & Modules
Omnichannel CX
-
per month per seat
Call Center Standard
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per month per seat
Digital CX
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per month per seat
No answers on this topic
Offerings
Pricing Offerings
Bright Pattern Contact Center
Customer.io
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
One-time set-up fee includes 45 hours of services for workflow implementation and training: Discovery and Design Workshop; Configuration and Customization to customer requirements; Testing and Evaluation; Agent and Supervisor Training; Administration Mentoring & Knowledge Transfer
Essentials: For startups and small teams engaging customers on their mobile and web apps.
- Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community
Premium: For high-growth companies looking for greater control over their messaging outcomes.
- Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance
Enterprise: For at-scale companies looking to create world-class customer experiences.
- Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.
More Pricing Information
Community Pulse
Bright Pattern Contact Center
Customer.io
Considered Both Products
Bright Pattern Contact Center
Verified User
Anonymous
Chose Bright Pattern Contact Center
we also used call tracking metrics. Bright Pattern is very scalable with strong api automations and very very low odds of us outgrowing in the future. Bright Pattern also allows reps to get the data they need in real time in one place without moving between systems due to the …
I have experience using Cisco Connection Center (or something like that) and HEAT/ivanti Voice.
Cisco was good and dependable, but overly convoluted and the database was impossible to
The previous platforms are multichannel and one premise. Bright Pattern is a platform or solution for an omnichannel cloud contact center, and it is also hosted on AWS. Moreover, Bright Pattern innovates with its services and channels, and besides the 360 omnichannel …
We chose Bright Pattern Contact Center due to its lower cost of ownership, fast implementation time, and feature set. Additionally, their sales team was honest and straightforward.
Bright Pattern had the highest percentage of what we were looking for out of the box, and we also felt our voice would be heard best regarding new enhancements.
I appreciate the ease of the BP setup against the others, for example you have Studio with CXOne and unless you have had official training they dont want you to change the IVR they want to charge you or at least charge you several thousand to become trained in studio, Avaya was …
Bright Pattern offers many more options for scalability and the pricing is always best. The agent desktop and quick support is supirior in many ways but more importantly for us the price is best all while offering the same features and in some cases even more than its …
As a contact centre technology vendor we have experience of many different contact centre platforms. We chose Bright Pattern Contact Center because its the best omni-channel contact centre we've ever seen, it's incredibly reliable, its hosted in-country, it has the Microsoft …
Bright Pattern Contact Center checked the majority of our boxes for current needs, and we really liked the level of control we had to build various flows or automation ourselves. We were also happy with the process for new product enhancement requests, and felt that our voices …
Bright Pattern prides itself on providing out-of-the-box functionality. Unlike many of the other platforms listed, there is no need to subscribe to additional options for increased feature functionality nor is there a need to implement additional plugins to get to a desired …
Obviously, customer experience is key but contact center staff enablement is one of the most important factors. What good is a multi-million dollar implementation on a platform if your hands are tied from admin or developer turnover? I have seen with many platforms where the …
Customer.io has in my opinion more robust features for comms campaigns vs some of the other tools available on the market that have other focuses primarily and then have CRM tacked on. We've also found Customer.io to be more easy to integrate with the tech stack of our business …
Customer.io is much more comprehensive and powerful. It takes some getting used to but once you understand how it works, you have a ton of control when it comes to email marketing.
Customer.io is one of the tools we use or suggest based on the situation. Customer.io is in a place between basic email marketing and marketing automation (in my opinion). And suits well with clients who wants to advance or start with marketing automation.
We used Autopilot in the past. It worked well but the integration wasn't very good, considering they only used cookies. We have a very complex system right now to be able to track every customer, and it was expensive but worth it. Autopilot worked very well when we were …
I think Customer.io is a unique product. Most of the other email marketing products you'll find are more B2B focused and don't provide a good solution for high volume emails at a low price. If you're a B2C company, I can't think of any email product I'd rather use than …
We do still use Hubspot, but their email automation is very native and fixed within Hubspot. We needed something that was going to collect our events and integrate 2-ways with Segment in order to effectively send the campaigns we desired. There are so many events in our app …
Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against …
Customer.io had the best suite of features and - most importantly for us - was willing to sign a BAA with us so we could maintain HIPAA compliance. Mailchimp was fine but we felt Customer.io had a cleaner interface and was easier for general marketers who aren't dedicated email …
Bright Pattern has been fantastic in allowing us to automate voice and chat contacts, and we're currently building out scenarios that will allow us to automate even more. It's super simple to collect data from customers, and using some API calls provides the answers they're looking for without a human needing to get involved. There is less functionality currently for emails. Emails can be routed to queues based on keywords, and auto-replies can be sent, but it's pretty basic functionality. We'd love to see some of the enhanced capabilities offered in voice and chat scenarios for email.
This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Es una plataforma confiable, en la que ya tengo bastante tiempo utilizando y conociendola. Entonces me siento confiada en volver a utilizarla dentro de la empresa e igual que al ofrecer a mis clientes internos y externos, además con el roadmap que nos brindan estoy segura que seguirá innovando cada vez
It's pretty simple for agents to pick up quickly, it takes a bit longer for supervisors to get familiar with. QA tools are pretty barebones but functional enough. It can be as simple or complex as you need it to be, if you spend some time configuring the settings or working with Bright Pattern's support team to build out what you need.
It is really difficult to leverage all the neat features without a developer. I actually think the base software could be really great for a small business if the price is right, but there are so many things you *can* do but have to know how to do them or have access to your website and the ability to code.
It is always on. The only outage to date that I have experienced was with an upstream telco provider a few years ago. The inbound leg telco was hit by a DDOS attack which led to delays in routing calls to the platform. This was not the fault of the Bright Pattern platform but the telco provider. We have had a few minor carrier issues with call quality, or a handful of brief drops, but Bright Pattern is quick to identify these and change carriers when it starts to happen.
All pages load when expected, and reports render either in the web browser or as a download. I never really have issues with accessing the admin or agent desktop sites. It just works.
People are accessible. You are able to talk to the relevant subject matter experts that can address your specific problem. Everyone we deal with comes across as knowledgeable in their field and where they cannot solve specific problem they put you in contact with someone that can. You never feel like you are just a number even though you might be a small client or partner.
In-person and virtual training was great, but Bright Pattern could use some online training videos similar to other platforms. I would welcome online training videos to keep the steady flow of new agents up to date. Admin training is one of the largest areas that need video. The static documentation is great. It is pretty easy to follow and configure your contact center as you progress through each step. The documentation is available online on an easy to use knowledgebase or wiki style site. You do not need a user account to access the help docs, meaning that users at any level can freely access the materials to learn about the platform.
Online training is documentation based only. It is thorough and step by step, but no videos. It would also be helpful to have more information within the help docs on custom reporting. I find that many of the Bright Pattern specific configurations for the Jasper Reporting Server have to be "stumbled" across through existing report templates and they are not clearly listed out somewhere. In person training will not generally go into great depth on report customizations.
As an implementor, I have found the Bright Pattern Contact Center very easy to work with. The platform operates in the manner which I think. Therefore, everything I do seems logical and works exactly as expected. Many solutions are much more difficult to work with and make implementations difficult
Bright Pattern offers many more options for scalability and the pricing is always best. The agent desktop and quick support is supirior in many ways but more importantly for us the price is best all while offering the same features and in some cases even more than its competitors
We used Autopilot in the past. It worked well but the integration wasn't very good, considering they only used cookies. We have a very complex system right now to be able to track every customer, and it was expensive but worth it. Autopilot worked very well when we were starting, but then it didn't track purchases, it wasn't easy to change a customer attribute, and so on (this was a few years ago, probably they have improved a lot). It was more visual and better to create huge workflows. . Mailchimp was the first program we used. It's very basic but good at what it does: sending a newsletter to your small database. It has integrated very well with other services and we haven't used in a lot of time, but certainly was grown a lot so it must be doing things fine. I also tried Active Campaign but it was almost the same as Autopilot.
Very flexible and will scale without any intervention from my team. Scaling at the carrier/telco layer is handled by Bright Pattern, if you use their offered telecom