TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Broadlume

    Score10 out of 10
    N/ABuilt by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A

    OpenX

    Score1 out of 10
    N/AOpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.N/A
    Pricing
    BroadlumeOpenX
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BroadlumeOpenX
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    BroadlumeOpenX
    Ad Network Integration
    Comparison of Ad Network Integration features of Broadlume and OpenX
    Feature
    Broadlume
    10.0
    1 Ratings
    OpenX
    6.6
    3 Ratings
    Data Transfer10.01 Ratings6.53 Ratings
    DSP integration00 Ratings6.83 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Broadlume and OpenX
    Feature
    Broadlume
    10.0
    1 Ratings
    OpenX
    6.6
    5 Ratings
    Ad dashboards10.01 Ratings5.95 Ratings
    Ad conversion tracking10.01 Ratings6.15 Ratings
    Cross-channel ad management10.01 Ratings7.25 Ratings
    Ad forecasting and optimization10.01 Ratings7.64 Ratings
    Ad performance reports00 Ratings6.05 Ratings
    Ad attribution reporting00 Ratings7.04 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Broadlume and OpenX
    Feature
    Broadlume
    -
    Ratings
    OpenX
    7.0
    5 Ratings
    Ad campaign creation00 Ratings6.85 Ratings
    Ad deployment00 Ratings6.65 Ratings
    Display advertising00 Ratings7.35 Ratings
    Ad display and retargeting segmentation00 Ratings6.55 Ratings
    Sequence targeting00 Ratings7.54 Ratings
    User Ratings
    BroadlumeOpenX
    Likelihood to Recommend
    10.0
    (1 ratings)
    7.3
    (15 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (10 ratings)
    Usability
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)