Bronto Marketing Platform (discontinued) vs. Listrak

Bronto Marketing Platform (discontinued)

126 Reviews and Ratings

Listrak

24 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Bronto Marketing Platform (discontinued)	Score7.9 out of 10	N/A	The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.	N/A
Listrak	Score9.3 out of 10	N/A	Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…	N/A

Pricing

Bronto Marketing Platform (discontinued)

Listrak

No answers on this topic

No answers on this topic

Pricing Offerings
Bronto Marketing Platform (discontinued)	Listrak
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

No setup fee

No setup fee

Request pricing at info@bronto.com.

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Community Pulse
Key User Insights
	Bronto Marketing Platform (discontinued)	Listrak
Considered Both Products	The Bronto Marketing Platform Marie Sporich Marketing Project Manager in Marketing at allheart Scrubs AC (Retail, 11-50 employees) Chose Bronto Marketing Platform (discontinued) We upgraded to Bronto from Silverpop for better deliverability. It still wins out on deliverability, however competitors like Salesforce Marketing Cloud, Responsys, Listrak, and others have more features and easier plug-in ability with vendors who can provide predictive … Incentivized Helpful? DavidandLeah Weathers freelance graphic designer in Marketing (Marketing and Advertising, 11-50 employees) Chose Bronto Marketing Platform (discontinued) Our main client chose to go to Bronto, from Listrak. However, we have found that we do like the user-friendliness and functionality of Bronto over Listrak, as it is just more intuitive, has cleaner interfaces, greater customization, and greater capabilities. It also has the … Incentivized Helpful? McKane Davis President, CTO in Information Technology at CinematicPop.com (Arts and Crafts, 51-200 employees) Chose Bronto Marketing Platform (discontinued) Bronto is not cheap, but it's valuable if you use it correctly. MailChimp has a better message editor and better third party apps, and is cheaper than Bronto and it more honest and transparent in pricing (very important for a partner!). Bronto has better segmentation tools and … Incentivized Helpful? Verified User Chose Bronto Marketing Platform (discontinued) Eloqua is more for B2B and big groups. The user management function is obviously more advanced in Eloqua. However, when looking into the email itself, it’s quite limited and old fashioned. Incentivized Helpful? Jason Bean Web Content Manager in Marketing at Wonder Laboratories (Health, Wellness and Fitness, 51-200 employees) Chose Bronto Marketing Platform (discontinued) Bronto Marketing Platform is much more of an enterprise solution than I believe many of these other options are within the email marketing campaign world. Their amount of features, data collection, and management and even help support was impressive. This was especially true … Incentivized Helpful? Verified User Chose Bronto Marketing Platform (discontinued) Bronto has been the best because of the price point and the ease of use, but yet it is still very powerful. Incentivized Helpful?	Listrak shari hoenig VP, ecommerce + marketing in Marketing at Yummie (Apparel & Fashion, 11-50 employees) Chose Listrak The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Bronto Marketing Platform (discontinued)

Listrak

Comparison of Email & Online Marketing features of Bronto Marketing Platform (discontinued) and Listrak
Feature	Bronto Marketing Platform (discontinued) 7.4 58 Ratings	Listrak - Ratings
WYSIWYG email editor	7.050 Ratings	00 Ratings
Dynamic content	6.450 Ratings	00 Ratings
Ability to test dynamic content	6.449 Ratings	00 Ratings
Landing pages	4.525 Ratings	00 Ratings
A/B testing	9.055 Ratings	00 Ratings
Mobile optimization	7.850 Ratings	00 Ratings
Email deliverability reporting	9.458 Ratings	00 Ratings
List management	7.456 Ratings	00 Ratings
Triggered drip sequences	8.448 Ratings	00 Ratings

Comparison of Reporting & Analytics features of Bronto Marketing Platform (discontinued) and Listrak
Feature	Bronto Marketing Platform (discontinued) 7.6 57 Ratings	Listrak - Ratings
Dashboards	7.857 Ratings	00 Ratings
Standard reports	7.856 Ratings	00 Ratings
Custom reports	7.143 Ratings	00 Ratings

User Ratings
	Bronto Marketing Platform (discontinued)	Listrak
Likelihood to Recommend	8.1 (60 ratings)	7.1 (10 ratings)
Likelihood to Renew	8.0 (5 ratings)	- (0 ratings)
Usability	9.0 (1 ratings)	- (0 ratings)
Availability	10.0 (1 ratings)	- (0 ratings)
Performance	8.0 (1 ratings)	- (0 ratings)
Support Rating	2.0 (2 ratings)	- (0 ratings)
Online Training	8.0 (1 ratings)	- (0 ratings)
Implementation Rating	9.0 (1 ratings)	- (0 ratings)
Configurability	10.0 (1 ratings)	- (0 ratings)