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Bronto Marketing Platform (discontinued) vs. Intuit Mailchimp

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bronto Marketing Platform (discontinued)

    Score7.9 out of 10
    N/AThe Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.N/A

    Intuit Mailchimp

    Score8.1 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Pricing
    Bronto Marketing Platform (discontinued)Intuit Mailchimp
    Editions & Modules
    No answers on this topic
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Offerings
    Pricing Offerings
    Bronto Marketing Platform (discontinued)Intuit Mailchimp
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsRequest pricing at info@bronto.com.—
    More Pricing Information
    Community Pulse
    Bronto Marketing Platform (discontinued)Intuit Mailchimp
    Considered Both Products
    The Bronto Marketing Platform
    Chose Bronto Marketing Platform (discontinued)
    The only other email marketing platform I have used is MailChimp, and I feel that Bronto is much more sophisticated and has far greater customization options.
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    Bronto is more powerful in segmentation and campaigns, and it also allows for emails to be custom-designed without knowing HTML. MailChimp didn't have as much power but the design and user-interface was much more user-friendly. MailChimp felt like they were there to guide you …
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    Bronto is way more vast and has a lot more segmentation options than MailChimp. We also selected Bronto because MailChimp was not able to do mobile design. MailChimp does have a better email editor as far as drag and drop goes; if you plan on using HTML in the creation of your …
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    Harris was not suitable for our needs and was not user-friendly... the interface (of the version we had) seemed data and generally had limited capabilities, especially with regard to email design.

    MailChimp (note: I can only speak to my experience using the free version) was …
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    Bronto is not cheap, but it's valuable if you use it correctly. MailChimp has a better message editor and better third party apps, and is cheaper than Bronto and it more honest and transparent in pricing (very important for a partner!). Bronto has better segmentation tools and …
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    Bronto Marketing Platform is much more of an enterprise solution than I believe many of these other options are within the email marketing campaign world. Their amount of features, data collection, and management and even help support was impressive. This was especially true …
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    Bronto does all of it in one platform, including product recommendations. The only system that comes close is Zaius, and it’s twice the price and doesn’t do social posting.
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    They have a strong Magento integration, which is a great thing for B2C Magento e-commerce business. Also, they have all the automation features, which allows you to automatize the sendings depending on your strategy, but Bronto charges additional for each new features.
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    There's a lot of email marketing software out there, and our company works with a lot of different programs. It's what we're known for, and it's how we've done business for a long time. My job is to figure out what software best suits what company we're working for. Bronto is …
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    Bronto has been the best because of the price point and the ease of use, but yet it is still very powerful.
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    Main reason we elected to utilize Bronto was the integration with our ERP system. Secondary consideration was the ease of creating marketing automation through workflows.
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    We've found that the list management and automation functionality better suited our needs at the time of evaluation.
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    Although it may not appear to be as modern as other email marketing platforms, Bronto's backend capabilities are solid and produce results that drive sales. Simply put, Bronto is a great example of how looks aren't everything.
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    MailChimp is more user-friendly and has more applicable layout templates, but Bronto's list management is more effective
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    Bronto is perfect for us right now because we are not simply sending out large email blasts, there is a bit of finesse but not on a massive scale yet.
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    Bronto is a far more powerful tool and offers the superior customer service and personalized attention to our account that we need.
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    Bronto has much better suited personalized customer support. You work with your account manager who helps you get up and running, and then (optional) you can book time with a strategist that will go over your program goals and help you figure out what tasks to tackle first to …
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    Bronto is the cadillac of email programs. But for most people a Jetta, or even a Ford Focus is just fine. After helping clients use several platforms, we chose MailChimp to use for our company and for any new clients who want our help for email.
    Intuit
    Chose Intuit Mailchimp
    Generally, Mailchimp is substantially cheaper for smaller companies compared to the Enterprise level email marketing systems. Additionally, Mailchimp offers the agency-focused advantages of programs like Campaign Monitor, but with an easier billing system and lower monthly …
    Incentivized
    Chose Intuit Mailchimp
    I've used other email programs but MailChimp seems to be the most intuitive, cleanest interface, and easiest to use. Embedding the email sign up is straightforward and I don't have to go to a marketplace to buy a program (like Constant Contact) if I want more than a simple sign …
    Chose Intuit Mailchimp
    Our company actually uses a couple different pieces of email marketing software, as different verticals are different sizes and have different needs. Mailchimp is used by one of our smaller divisions since we don't need anything too fancy and want to keep overhead costs low. …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is the most cost effective solution. The ease of use, the look of the emails, the options Mailchimp gives you, and the price of it all. There is no reason you should go with iContact or Constant Contact when Mailchimp is an option. They are just too easy to use and …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Bronto Marketing Platform (discontinued)Intuit Mailchimp
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Bronto Marketing Platform (discontinued) and Intuit Mailchimp
    Feature
    Bronto Marketing Platform (discontinued)
    7.4
    58 Ratings
    Intuit Mailchimp
    7.8
    488 Ratings
    WYSIWYG email editor7.050 Ratings8.2453 Ratings
    Dynamic content6.450 Ratings7.0436 Ratings
    Ability to test dynamic content6.449 Ratings7.2417 Ratings
    Landing pages4.525 Ratings7.8337 Ratings
    A/B testing9.055 Ratings7.5368 Ratings
    Mobile optimization7.850 Ratings8.7447 Ratings
    Email deliverability reporting9.458 Ratings8.3475 Ratings
    List management7.456 Ratings7.5475 Ratings
    Triggered drip sequences8.448 Ratings7.8328 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Bronto Marketing Platform (discontinued) and Intuit Mailchimp
    Feature
    Bronto Marketing Platform (discontinued)
    7.6
    57 Ratings
    Intuit Mailchimp
    7.2
    473 Ratings
    Dashboards7.857 Ratings7.6136 Ratings
    Standard reports7.856 Ratings7.8471 Ratings
    Custom reports7.143 Ratings6.261 Ratings
    Lead Management
    Comparison of Lead Management features of Bronto Marketing Platform (discontinued) and Intuit Mailchimp
    Feature
    Bronto Marketing Platform (discontinued)
    -
    Ratings
    Intuit Mailchimp
    8.1
    10 Ratings
    Lead nurturing automation00 Ratings6.69 Ratings
    Lead scoring and grading00 Ratings10.01 Ratings
    Data quality management00 Ratings6.09 Ratings
    Automated sales alerts and tasks00 Ratings10.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of Bronto Marketing Platform (discontinued) and Intuit Mailchimp
    Feature
    Bronto Marketing Platform (discontinued)
    -
    Ratings
    Intuit Mailchimp
    7.2
    60 Ratings
    Calendaring00 Ratings7.448 Ratings
    Event/webinar marketing00 Ratings6.945 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Bronto Marketing Platform (discontinued) and Intuit Mailchimp
    Feature
    Bronto Marketing Platform (discontinued)
    -
    Ratings
    Intuit Mailchimp
    7.0
    56 Ratings
    Social sharing and campaigns00 Ratings6.350 Ratings
    Social profile integration00 Ratings7.847 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Bronto Marketing Platform (discontinued) and Intuit Mailchimp
    Feature
    Bronto Marketing Platform (discontinued)
    -
    Ratings
    Intuit Mailchimp
    6.5
    57 Ratings
    API00 Ratings7.045 Ratings
    Role-based workflow & approvals00 Ratings6.116 Ratings
    Customizability00 Ratings5.62 Ratings
    Integration with Salesforce.com00 Ratings6.028 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings4.925 Ratings
    Integration with SugarCRM00 Ratings8.12 Ratings
    Third-party software integrations00 Ratings7.752 Ratings
    User Ratings
    Bronto Marketing Platform (discontinued)Intuit Mailchimp
    Likelihood to Recommend
    8.1
    (60 ratings)
    7.9
    (511 ratings)
    Likelihood to Renew
    8.0
    (5 ratings)
    8.4
    (51 ratings)
    Usability
    9.0
    (1 ratings)
    8.7
    (380 ratings)
    Availability
    10.0
    (1 ratings)
    9.5
    (6 ratings)
    Performance
    8.0
    (1 ratings)
    8.9
    (7 ratings)
    Support Rating
    2.0
    (2 ratings)
    8.3
    (18 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    7.4
    (22 ratings)
    Configurability
    10.0
    (1 ratings)
    10.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (4 ratings)
    Product Scalability
    -
    (0 ratings)
    9.5
    (6 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (2 ratings)