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Bronto Marketing Platform (discontinued) vs. Salesforce Marketing Cloud

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Bronto Marketing Platform (discontinued)

126 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bronto Marketing Platform (discontinued)

    Score7.9 out of 10
    		N/AThe Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.N/A

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Bronto Marketing Platform (discontinued)Salesforce Marketing Cloud
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Bronto Marketing Platform (discontinued)Salesforce Marketing Cloud
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsRequest pricing at info@bronto.com.—
    More Pricing Information
    Community Pulse
    Bronto Marketing Platform (discontinued)Salesforce Marketing Cloud
    Considered Both Products
    The Bronto Marketing Platform
    No answer on this topic
    Salesforce
    Verified User
    Chose Salesforce Marketing Cloud
    Pardot is a better price point compared to some of the other B2B platforms.

    Some of the functionality may be lacking compared to some of the other B2B, and definitely B2C platforms.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Bronto Marketing Platform (discontinued)Salesforce Marketing Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Bronto Marketing Platform (discontinued) and Salesforce Marketing Cloud
    Feature
    Bronto Marketing Platform (discontinued)
    7.4
    58 Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor7.050 Ratings8.1118 Ratings
    Dynamic content6.450 Ratings7.6149 Ratings
    Ability to test dynamic content6.449 Ratings7.7108 Ratings
    Landing pages4.525 Ratings7.8117 Ratings
    A/B testing9.055 Ratings7.9147 Ratings
    Mobile optimization7.850 Ratings7.3107 Ratings
    Email deliverability reporting9.458 Ratings8.2128 Ratings
    List management7.456 Ratings8.6125 Ratings
    Triggered drip sequences8.448 Ratings8.191 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Bronto Marketing Platform (discontinued) and Salesforce Marketing Cloud
    Feature
    Bronto Marketing Platform (discontinued)
    7.6
    57 Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards7.857 Ratings8.4115 Ratings
    Standard reports7.856 Ratings8.4120 Ratings
    Custom reports7.143 Ratings7.997 Ratings
    Lead Management
    Comparison of Lead Management features of Bronto Marketing Platform (discontinued) and Salesforce Marketing Cloud
    Feature
    Bronto Marketing Platform (discontinued)
    -
    Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation00 Ratings8.3107 Ratings
    Lead scoring and grading00 Ratings8.2108 Ratings
    Data quality management00 Ratings8.1113 Ratings
    Automated sales alerts and tasks00 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of Bronto Marketing Platform (discontinued) and Salesforce Marketing Cloud
    Feature
    Bronto Marketing Platform (discontinued)
    -
    Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring00 Ratings8.3100 Ratings
    Event/webinar marketing00 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Bronto Marketing Platform (discontinued) and Salesforce Marketing Cloud
    Feature
    Bronto Marketing Platform (discontinued)
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns00 Ratings8.480 Ratings
    Social profile integration00 Ratings8.036 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Bronto Marketing Platform (discontinued) and Salesforce Marketing Cloud
    Feature
    Bronto Marketing Platform (discontinued)
    -
    Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API00 Ratings7.087 Ratings
    Role-based workflow & approvals00 Ratings7.586 Ratings
    Customizability00 Ratings7.4108 Ratings
    Integration with Salesforce.com00 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.713 Ratings
    Integration with SugarCRM00 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    User Ratings
    Bronto Marketing Platform (discontinued)Salesforce Marketing Cloud
    Likelihood to Recommend
    8.1
    (60 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    8.0
    (5 ratings)
    8.1
    (114 ratings)
    Usability
    9.0
    (1 ratings)
    4.1
    (35 ratings)
    Availability
    10.0
    (1 ratings)
    10.0
    (11 ratings)
    Performance
    8.0
    (1 ratings)
    9.6
    (9 ratings)
    Support Rating
    2.0
    (2 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    8.0
    (1 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    3.0
    (17 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)