Zoho Social

Score8.9 out of 10

552 Reviews and Ratings

What is Zoho Social?

Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard.

Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter), Bluesky, TikTok, WhatsApp, and Telegram.

Key Features:

Scheduling & publishing for content planning
Unified conversation management to track messages and interactions in one place
Social media analytics for data-driven decision-making
Content calendar to organize and visualize upcoming posts
Team collaboration for smooth workflow coordination
Zia AI for generating captions, hashtags, and content suggestions

Available on both web and mobile, Zoho Social ensures users stay connected and in control anytime, anywhere. It offers four editions for businesses and two for agencies. A free edition and a trial version are also available for easy onboarding.

Seamless Integrations:

Zoho Social integrates with Zoho CRM to support sales efforts and Zoho Desk for enhanced customer service.

About Zoho:

Zoho Social is developed by Zoho Corporation Private Limited, a company with 27+ years of expertise in business software. With a suite of 50+ applications spanning sales, marketing, customer support, finance, collaboration, workplace productivity, and security, Zoho serves over 100 million customers globally.

Categories & Use Cases

Media

the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.

the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.

the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.

the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.

an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.

the Social Media Calendar, used to plan and deliver experiences.

1 / 6

Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Twitter
The software allows users to monitor, publish and respond via Twitter.
Category average: 8.8
Google+
The software allows users to monitor, publish and respond via Google+.
Category average: 9

Automated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Category average: 7.9
Sentiment analysis
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
Category average: 7.7
Competitor analysis
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Category average: 8.3

Verified User

Account Manager in Sales (1-10 employees employees)

Use Cases and Deployment Scope

Use it to schedule social. It streamlines the task and provides time for other tasks.

Pros

Schedule Social
Manage multiple channels

Cons

Brand management; ability to post to several LinkedIn platforms at once would be nice

Return on Investment

My social views went up by 400% on LinkedIn due to consistent posting because of scheduling.
I gained 10 new followers on LinkedIn within a week.
My website visits went up by 300% after 3 weeks due to consistent posting.

Usability

Verified User

C-Level Executive in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

I’ve had a great experience using Zoho Social. The app is super easy to use, and I really love the clean, intuitive dashboard. It makes it simple to view all engagement metrics in one place. The post scheduling feature is fantastic, and the AI assistance for drafting content is a huge time-saver. Overall, Zoho Social has made managing social media much more efficient. I would definitely recommend this app to anyone looking for a reliable social media management tool!

Pros

Dashboard
AI assistance
Scheduling post
channel specific content suggestion

Cons

Would be great to pre select the channel before creating post instead of selecting it on the modal. All channels are preselected by default
Would love to see the ai assistance for all the channels
Easier way to put the linkedin carousel together

Return on Investment

so far getting scheduled posts for social channel really helps on efficiency
there are other tools we didn't get to explore though seems good but need a easier way to learn how to use them
save about an hour a day minimally with dashboard and social channel scheduling and bulk editing.

Usability

Alternatives Considered

Buffer and HubSpot CRM

Other Software Used

Buffer, HubSpot CRM, WordPress

Summer Poletti View profile

Founder and CRO in Marketing at Rise of Us (1-10 employees employees)

Use Cases and Deployment Scope

I have tried a number of different social media management platforms: HootSuite, Budder, and several I can't even remember. I am a solopreneur and am looking for the perfect balance of featured-packed, ease of use, many connected accounts, and cost effectiveness. And I just switched to Zoho Social because it checks enough boxes for me.

It actually lets me manage more social channels than I have, and in that, it's unique. I can schedule posts or ideas from desktop or mobile app, which I need. I can pick and choose the channels for each post, and can also schedule a first comment.

Pros

Pre-scheduling social media posts
Adding first comment
Engagement and reach analytics

Cons

Hashtag bundles
Tailor post to each social media channel
Integrations with LLMs such as ChatGPT for easier workflow
Better LinkedIn monitoring, for B2B brands

Return on Investment

Saves a couple hours per week
Saves $20/ month over previous solution
Easy to learn

Usability

Alternatives Considered

Buffer, Hootsuite, Wix and SocialPilot

Other Software Used

Wix, Google Workspace, Riverside.fm, Canva, Castmagic, ChatGPT, Zoho CRM

Cristian Gonzalez

marketing manager in Marketing at Propiedades Latorre (1-10 employees employees)

Use Cases and Deployment Scope

This app is incredible, I have much better results now on social media, thanks to the fact that it helps me a lot to choose the publication schedule and although it takes time to learn how to use it, they give you up to 100 days to control its potential, really considerate, don't you think? This is very good since I tried other SMM solution platforms but they all ask you to pay before using them, which implies shelling out money and starting to learn from there, many of us already get discouraged at this step, but this is not the case, in fact quite the opposite, you will get involved with the app, you learn from it how to use it and take advantage of it and you realize that it is a tremendous solution to scale social networks! In addition, it has a series of additions that help you choose the best time to publish. Imagine its smartQ: just make the publication and tell SmartQ, "OK," choose the day and time (giving it the range of days you want to publish). The app does all the work for you. It's truly a great app for incorporating social networks into any type of business! I have a very good impression of Zoho Social and the entire Zoho Corporation, as they create better solutions for their users every day!

Pros

choose the best posting times for you
very simple minimalistic user interface (easy to use and understad)
unified inbox for different social networks
Very considerate to give you up to 100 days of free use to learn how to use it.

Cons

Connecting to different social networks is a bit cumbersome and there are some that don't connect.

Return on Investment

We've been using Zoho for less than a month now and have already had a number of followers and question messages.
about 60% more DM received

Usability

Other Software Used

Instagram for Business, Meta Business Suite

Alex Olteanu

Business Manager in Sales at Mesageria (1-10 employees employees)

Use Cases and Deployment Scope

We've been using the wider Zoho ecosystem for a while and while discussing the options to automate our social media management we were surprised Zoho has a tool for this.

We got it to test and have to admit is a powerful manager for our social media accounts.

Where it gets loads of points is seamless integration with plenty of social media platforms. We tested several similar apps and we got into issues trying to connect our accounts (especially Meta), but this worked instantly with Zoho Social.

As we mainly use if for scheduling our post simultaneously on several platforms, cannot say much about the other features, but the reporting side looks interesting as well.

Pros

Integration with a ton of social media platforms
Scheduling is simple and effective (calendar view is exactly what we were looking for)
Simple interface build for efficiency

Cons

We would like a way to add a custom cover to our video posts
We would appreciate a feature capable of adding music over our posts.

Return on Investment

Saved a lot of time to schedule posts across various platforms
Helped use keep a better cadence on social media
Budget friendly

Usability

Alternatives Considered

Buffer and Meta Business Suite

Zoho Social

What is Zoho Social?

Key Features:

Seamless Integrations:

About Zoho:

Categories & Use Cases

Media

Key Features

Top Performing Features

Content planning and scheduling

Twitter

Google+

Areas for Improvement

Automated routing and prioritization

Sentiment analysis

Competitor analysis

Reviews

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Other Software Used

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Other Software Used

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Other Software Used

Use Cases and Deployment Scope

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Alternatives Considered

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