Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$6
per month per channel
Vista Social
Score 9.5 out of 10
N/A
Vista Social is a social media management platform that offers features such as schedule of content, managing conversations through a universal inbox, managing reviews, social listening and reporting.
$79
per month
Pricing
Buffer
Vista Social
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
Professional
$79
per month
Advanced
$149
per month
Scale
$379
per month
Enterprise
$379
per month
Enterprise
Custom
Offerings
Pricing Offerings
Buffer
Vista Social
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
A discount is offered for annual billing.
A discount is offered for annual billing.
More Pricing Information
Community Pulse
Buffer
Vista Social
Features
Buffer
Vista Social
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
8.6
68 Ratings
7% above category average
Vista Social
9.5
18 Ratings
17% above category average
Content planning and scheduling
9.068 Ratings
10.018 Ratings
Content optimization
8.061 Ratings
9.317 Ratings
Workflow management
8.857 Ratings
9.817 Ratings
Audience targeting
00 Ratings
9.016 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
8.3
63 Ratings
5% above category average
Vista Social
9.2
17 Ratings
15% above category average
Campaign success analytics
8.363 Ratings
9.517 Ratings
Real-time tracking
00 Ratings
9.216 Ratings
Competitor analysis
00 Ratings
8.912 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
9.0
65 Ratings
12% above category average
Vista Social
9.2
14 Ratings
14% above category average
Role-based user permissions & privileges
9.052 Ratings
9.413 Ratings
Mobile access
9.062 Ratings
9.114 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Buffer
-
Ratings
Vista Social
9.2
14 Ratings
18% above category average
Boolean keyword searches
00 Ratings
9.29 Ratings
Filtering out noise/spam
00 Ratings
8.810 Ratings
Sentiment analysis
00 Ratings
8.912 Ratings
Broad channel coverage
00 Ratings
9.713 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Buffer
-
Ratings
Vista Social
9.1
15 Ratings
14% above category average
Automated routing and prioritization
00 Ratings
9.013 Ratings
Customer interaction histories
00 Ratings
9.215 Ratings
Bulk actions
00 Ratings
9.215 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Buffer
-
Ratings
Vista Social
9.0
15 Ratings
15% above category average
Lead generation
00 Ratings
8.812 Ratings
Content marketing
00 Ratings
9.414 Ratings
Paid media management
00 Ratings
8.913 Ratings
Campaigns and promotions
00 Ratings
8.913 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
When I need to schedule a full week of posts for multiple clients. the calendar view makes it fast and clear. When a client sends last-minute edits, I can quickly reschedule or update posts by dragging them in the calendar. When I’m short on time I use the AI tools to generate quick captions and adjust them to fit the brand voice. When I manage comments and DMs I reply to everything from one inbox, without switching platforms. When planning content, I use Canva inside Vista Social and publish directly, which saves a lot of time.
The design and layout of the site is simple, with the options to click through the different tools on the left hand side of the page. What I liked most about Vista Social is the ability to combine all the different tools that a social media manager needs into one platform.
I typically use various different apps and platforms to write down notes, assign tasks to different team members, and look at my overall content calendar for the month. It is brilliant that Vista Social is able to combine all of these into one platform.
When first signing up to Vista Social and exploring the platform, each page offers you a walkthrough of all of the tools available to you, which is really handy, as well as a customer support section on the right bottom hand corner.
Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
I think the price is quite high compared to hiring a person for the same task. This may put one off from purchasing as with a bit more time you can do the same job yourself or with an employee for much less
In my opinion, the interface is rather complicated visually and doesn't have an appeal. It is cramped with so many features that provide a sense of confusion whilst starting off
In my experience, the tutorials do leave a few questions afterwards regarding set up and this can take more time to figure out by yourself.
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
Since the platform is user-friendly and easy to navigate, start using it and making content creation feel effortless. The dashboard and each module for content management and creation it has the visual hierarchies in place. Building, customizing and exporting reports to PDF facilitate the journey with the clients. Its overall usability is well rounded for such large and powerful tool.
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
It's reasonably priced compared to others and offers more capabilities for creating and implementing marketing campaigns. For example, social listening, reputation management, and employee advocacy are all tools it has that I haven't found in the previous ones. It also supports all marketing campaigns, not just social media.
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
The DM automation feature means we're not missing out on important messages when we're off the clock (after hours essentially), which is a huge advantage in hospitality where response time is everything.
In most cases, time is money, and being able to manage all our platforms from one place has cut down hours of switching between apps and tabs. That in itself has boosted our company's productivity and allowed the team to respond faster to guests and potential leads.
The real-time insights and mentions helps us tweak content and react to trends quicker, which has increased our visibility and bookings.