BuzzSumo vs. PR Newswire

It's well suited for marketing agencies of all sizes who need to quickly monitor the placements of their clients in the media. It's helpful to professional content creators to see how existing content and topics are performing online. It's perhaps less appropriate for a single freelance user with a limited budget who could do much of that work for free online, albeit with far greater consumption of their most valuable resource - time.

Incentivized

PR Newswire is well suited for organizations with a significant public relations budget that want to quickly disseminate a news release over the wire to a specific targeted group of recipients. It's probably not a suitable solution for smaller companies or "boutique" public relations agency unless the distribution cost is to be directly passed on to the client because it is quite expensive.

Incentivized

• From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all.
• Helps me find the best topics for content writing, allows my organization to track word patterns.
• Finding influencers and researching topics.

Incentivized

• I think PR Newswire's reach is very good. It's a well-known service that's been around a long time and has a solid reputation. You can trust it.
• I think PR Newswire helps increase the visibility of news. So although I would also recommend pitching the news, using a wire service, particularly when there's major news to announce, can help in spreading the word.
• It's pretty easy to use. You may need someone to walk you through it at first, but you can save distributions and so forth so that it gets easier over time.

Incentivized

• Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
• It could have better backlink data to include more backlinks that each content piece has.
• One or two more pricing tiers might work.

Incentivized

• Pricing could be better especially as it relates to a digital footprint
• The ability to add multiple photos, video links, logos, etc., can be cost prohibitive
• From an earned media relations standpoint, we find that journalists may not cover something once they see it on the newswire

Incentivized

The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.

Incentivized

PR Newswire is an industry leader and gives the user the ability to send out a press release, to a wide audience, very quickly and easily. The pricing is on par with other companies (perhaps they are a bit higher) but they do send useful "visibility" reports after a release is distributed, which is helpful when trying to explain ROI to C suite leaders. You also can email or fax your own distribution list, which is helpful and reduces the need for a media monitoring service

Incentivized

The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success

Incentivized

Honestly this is probably the absolute worst part of the company. I had maybe 5 different emails from 5 different people when attempting to use this service, and I never knew who my account manager was and who the other people were.

• Sprout Social and Salesforce are extremely expensive and don't offer the same powerful content marketing features that Buzzsumo offers for a third of the price
• The crisis monitoring and social listening tools within Buzzsumo are much more user-friendly
• The permissions in Sprout Social get very confusion and setup has been a pain and the content analysis features aren't that intuitive

Incentivized

PR Newswire is considered one of the two gold standard newswire services because of its wide reach and high quality reporting. Pricing is almost identical to its biggest competitor, Business Wire, so it winds up being a matter of preference and ease more than anything. We actually made the decision to move our business away from PR Newswire due to their growing desire to have editorial oversight over the news we're distributing on behalf of clients.

Incentivized

• It has had a positive return as it has allowed us to create better content and gain popularity online.
• Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
• Helps us find influencers for campaigns.

Incentivized

• ROI is difficult to calculate in my company's specific industry, but we do know our visibility has increased when we send out a release via PR Newswire.
• We send out a relatively small number of press releases a year, so we know when we send out a report if our target audience is receiving it.
• With Google and other search engines being the primary way people research information about company's today, we know that when we do a press release via PR Newswire that release will "live" indefinitely on the web, so we know our press release will go much further than the initial distribution.

Incentivized