ChurnZero vs. HubSpot CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ChurnZero
Score 9.6 out of 10
N/A
ChurnZero is a Customer Success platform designed to help subscription businesses succeed through improved customer experiences. ChurnZero helps Customer Success team spot potential churn risks early and see renewal and expansion opportunities faster. Its automation and personalization, in-app communications, and Customer Success AI™ support engagement with customers and lead them to value. The platform offers journeys, health scores, survey tools, segmentation, plays,…N/A
HubSpot CRM
Score 8.3 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
ChurnZeroHubSpot CRM
Editions & Modules
No answers on this topic
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
ChurnZeroHubSpot CRM
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ChurnZeroHubSpot CRM
Considered Both Products
ChurnZero
Chose ChurnZero
ChurnZero has better brand visibility and recognition among its competitors and that was one primary reason we selected ChurnZero. In addition, our leadership's affinity towards the platform (based on their past experiences) ensured we go with ChurnZero. While we were testing …
Chose ChurnZero
ChurnZero seemed a little more geared towards our customer base and goals. Their onboarding was thorough and included (Gainsight's was not). Cost/Budget also came into the picture as well!
Chose ChurnZero
ChurnZero was the perfect mix of tools and features at the right price. It has scaled as we've scaled and the new features they roll out are always industry firsts.
Chose ChurnZero
Gainsight is a great software, and a good alternative to ChurnZero. However for us, ChurnZero had made a number of key changes to their product suite that helped us decide for it over Gainsight. For instance the integrated AI text generator, the new round robin, enhanced note …
Chose ChurnZero
During our assessment it was obvious that Churnzero offered more features that aligned with our business goals.
Chose ChurnZero
We've used several products such as HubSpot, Asana, and Chameleon. ChurnZero gave us all of the features we were looking for including product usage, health scores, automations, journeys, in app walk-throughs and in app announcements. We were able to replace several platforms …
Chose ChurnZero
HubSport is quickly turning into a secondary platform for us. HubSpot functions much more as a task-oriented, call-as-much-as-possible, Sales system. Churn Zero far outpaces HS with its AI to summarize the account, and its ability to bring in outside data from Pendo, ZenDesk, …
Chose ChurnZero
We actually use both. We do not focus our usage of ChurnZero on the in-app functionality (that is something we do with Pendo) but we do find clearer usage data for a lot of elements with ChurnZero.
Chose ChurnZero
I prefer that ChurnZero has the health scores and is easier to use.
Chose ChurnZero
Strikedeck was way to difficult to use and required way to many steps to do one thing. ChurnZero is a game changer with that. When logging a activity, it is literally the same page for everything, no jumping back and forth or having to start a different tab.
Chose ChurnZero
Gainsight CS - you need a team to manage this tool; not intuitive to use, and you're not able to be as agile once configured

GUIDEcx - One of my favorites in the space, and so easy to set up, configure, customize, and scale. Able to connect onboarding milestones to SFDC cases, …
Chose ChurnZero
ChurnZero's segmenting and health score abilities were unmatched, as it allows for customization for almost every feature.
Chose ChurnZero
While Gainsight CS and PX are owned by the same parent company, they couldn't be more different on a fundamental level. PX is a nuts and bolts usage data platform which reports on many of the same datapoints as ChurnZero, but beyond that, PX has very little in terms of team …
Chose ChurnZero
We selected ChurnZero based on price and having the functionality we needed for right now. Gainsight had more features, but at a much higher cost and these features weren't necessarily items we needed to get ourselves up and running now.
Chose ChurnZero
I haven't used any other products like ChurnZero
HubSpot CRM
Chose HubSpot CRM
We use Apollo.io, but that's just for some sales automation. Mostly, HubSpot CRM has everything that a not-so-power user of a particular stream would ask for. You cannot go wrong with HubSpot CRM, and a very easy decision unless somebody has very specific requirements. As a …
Chose HubSpot CRM
I have worked for companies that used Pipedrive and Zoho CRM Plus, but despite their differences in features, I find these tools to be the same. Zoho CRM Plus is excellent software to keep clients' information in the same location, but it is too costly if you ask me. Pipedrive …
Chose HubSpot CRM
We liked the automated marketing that is available in HubSpot CRM compared to other products. It's also very easy to create reporting and view pipelines for different teams.
Chose HubSpot CRM
We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams …
Chose HubSpot CRM
I used Salesforce in a previous company. It was way more complex, especially because we would receive bugs and error messages that would prevent us from fixing the issue when it was urgent, as it would cause a contract not to be sent, for example. We had a customized version …
Chose HubSpot CRM
HubSpot CRM has closed the gap and stacks up to staple CRM's like Sales Force. They've made themselves more appealing by lowering the entry-cost to get started.
Chose HubSpot CRM
HubSpot CRM definitely has the most features and is built for enterprise clients. We have been testing some other CRMs. They often have limited functionality but for a cheaper price ex. Attio.
Chose HubSpot CRM
We integrated salesfoce and HubSpot CRM. HubSpot CRM is great for marketing but we believed salesforce had a better workflow and CRM capabilities.
Chose HubSpot CRM
Better in almost every way for a small business - more straightforward, more functionality out of the box, really easy to understand, and get support too.
Chose HubSpot CRM
HubSpot is easier to navigate, work in, and export data compared to these other software. Its integration with Zapier, Slack, and Chargebee has revolutionized the relationship between our sales and CS teams, making information extremely easy to find. These other platforms I …
Chose HubSpot CRM
I think SFDC does some things better than HS but overall comparable. ChurnZero literally serves a different purpose, but I will say that Company/ Contact management and reporting are much easier in CZ.
Chose HubSpot CRM
I prefer use of Monday overall and we have since transitioned to Monday for many of our teams. I think Monday has a more intuitive interface and better customization. Training is inferior to HubSpot, but customer support is superior. Monday, frankly looks cooler.
Chose HubSpot CRM
HubSpot CRM has its own strengths and is well suited for companies in the Series A/Series B range. I have used other tools which are highly customizable but when the use-cases are particularly unique and custom.
Chose HubSpot CRM
We felt that HubSpot CRM served us better when we were still a start up, and tailors also very well to scale ups. We felt Monday was a tool more for start ups that wanted a CRM and project management tool at the same time, which wasn't what we were looking for. Salesforce CRM …
Chose HubSpot CRM
We selected HubSpot CRM because it was so many tools in one and felt like the right sized platform for my agency (we are small, just a few folks). The academy and self serve option made onboarding feel easier than I thought. The other tools are mainly email providers, we …
Chose HubSpot CRM
HubSpot CRM works 'by itself', if you add different components to the suite, like Marketing, for example, you won't lose data or need to check the quality of syncs, APIs or webhooks. It's all native, all in one.
Chose HubSpot CRM
We use/used Active Campaign in one of our companies and in our current company we are using High Level. The main reason we use a combination of the two is due to the budget constraints. High Level is far more affordable, provides many if not all of the same features as …
Chose HubSpot CRM
Salesforce is the leading legacy (and modern) provider for a reason, but it should be clearly mentioned that is so admin-heavy that it is sometimes just very burdensome to work with them. Basically, you need an entire team of employees work full-time with Salesforce just to …
Chose HubSpot CRM
We currently mostly use Robly for newsletters and email campaigns. It's a bit simpler and straightforward in design, results, and reporting.
Chose HubSpot CRM
In our company, we previously used various CRMs that often had shortcomings and failed us at critical moments. Since adopting HubSpot CRM, we've noticed significant improvements, as it allows us to segment our databases, properly qualify leads, and generate reports and insights …
Chose HubSpot CRM
HubSpot CRM allows you to create much more complex and sophisticated workflows than most competitors that I have used. At the same time, it does the basics very well if all you want to do is create a list of contacts, send them emails, and measure your email deliverability and …
Chose HubSpot CRM
HubSpot CRM is just a very attractive well organized platform that is constantly evolving and had it not been for the cost and contract terms it would be a top recommendation.
Chose HubSpot CRM
Salesforce got overly complicated and expensive. Some basic needs like sequencing were an added expense (although this was a number of years ago)
Chose HubSpot CRM
Microsoft Dynamics is not very flexible in connecting with other apps or with other ideas and processes. Salesforce is definitely too costly and also the customer service is not working well. HubSpot is doing much better on that, and overall, it's the solution that has from our …
Features
ChurnZeroHubSpot CRM
Security
Comparison of Security features of Product A and Product B
ChurnZero
9.8
Ratings
10% above category average
HubSpot CRM
7.9
Ratings
5% below category average
Role-based user permissions9.80 Ratings7.80 Ratings
Single sign-on capability00 Ratings8.10 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ChurnZero
9.7
Ratings
11% above category average
HubSpot CRM
-
Ratings
API9.60 Ratings00 Ratings
Integration with Salesforce.com9.80 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
ChurnZero
9.8
Ratings
10% above category average
HubSpot CRM
-
Ratings
Product usage9.60 Ratings00 Ratings
Help desk / support tickets9.90 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
ChurnZero
9.2
Ratings
6% above category average
HubSpot CRM
-
Ratings
NPS surveys9.90 Ratings00 Ratings
Sponsor tracking6.00 Ratings00 Ratings
Customer profiles9.50 Ratings00 Ratings
Automated workflow9.70 Ratings00 Ratings
Internal collaboration9.80 Ratings00 Ratings
Customer health scoring9.70 Ratings00 Ratings
Customer segmentation9.70 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
ChurnZero
9.5
Ratings
9% above category average
HubSpot CRM
-
Ratings
Customer health trends9.70 Ratings00 Ratings
Engagement analytics9.60 Ratings00 Ratings
Revenue forecasting9.30 Ratings00 Ratings
Dashboards9.40 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
ChurnZero
-
Ratings
HubSpot CRM
7.5
Ratings
3% below category average
Customer data management / contact management00 Ratings8.70 Ratings
Workflow management00 Ratings6.60 Ratings
Territory management00 Ratings4.90 Ratings
Opportunity management00 Ratings7.60 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.80 Ratings
Contract management00 Ratings7.90 Ratings
Quote & order management00 Ratings7.60 Ratings
Interaction tracking00 Ratings8.60 Ratings
Channel / partner relationship management00 Ratings8.20 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
ChurnZero
-
Ratings
HubSpot CRM
7.8
Ratings
3% above category average
Case management00 Ratings8.60 Ratings
Call center management00 Ratings6.20 Ratings
Help desk management00 Ratings8.70 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
ChurnZero
-
Ratings
HubSpot CRM
7.4
Ratings
2% below category average
Lead management00 Ratings7.90 Ratings
Email marketing00 Ratings6.90 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ChurnZero
-
Ratings
HubSpot CRM
8.0
Ratings
5% above category average
Task management00 Ratings9.20 Ratings
Billing and invoicing management00 Ratings7.60 Ratings
Reporting00 Ratings7.20 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
ChurnZero
-
Ratings
HubSpot CRM
7.1
Ratings
6% below category average
Forecasting00 Ratings7.10 Ratings
Pipeline visualization00 Ratings7.00 Ratings
Customizable reports00 Ratings7.20 Ratings
Customization
Comparison of Customization features of Product A and Product B
ChurnZero
-
Ratings
HubSpot CRM
6.8
Ratings
10% below category average
Custom fields00 Ratings7.90 Ratings
Custom objects00 Ratings5.30 Ratings
Scripting environment00 Ratings6.30 Ratings
API for custom integration00 Ratings7.60 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
ChurnZero
-
Ratings
HubSpot CRM
5.7
Ratings
25% below category average
Social data00 Ratings5.50 Ratings
Social engagement00 Ratings5.80 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
ChurnZero
-
Ratings
HubSpot CRM
8.1
Ratings
10% above category average
Marketing automation00 Ratings6.80 Ratings
Compensation management00 Ratings9.30 Ratings
Platform
Comparison of Platform features of Product A and Product B
ChurnZero
-
Ratings
HubSpot CRM
8.2
Ratings
11% above category average
Mobile access00 Ratings8.20 Ratings
Best Alternatives
ChurnZeroHubSpot CRM
Small Businesses
ClientSuccess
ClientSuccess
Score 8.4 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Gainsight CS
Gainsight CS
Score 8.9 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ChurnZeroHubSpot CRM
Likelihood to Recommend
9.9
(0 ratings)
7.6
(0 ratings)
Likelihood to Renew
8.2
(0 ratings)
9.3
(0 ratings)
Usability
7.3
(0 ratings)
7.2
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
6.4
(0 ratings)
-
(0 ratings)
Support Rating
6.5
(0 ratings)
7.1
(0 ratings)
In-Person Training
6.4
(0 ratings)
-
(0 ratings)
Online Training
7.3
(0 ratings)
-
(0 ratings)
Implementation Rating
8.3
(0 ratings)
8.1
(0 ratings)
Configurability
6.4
(0 ratings)
-
(0 ratings)
Ease of integration
7.3
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
ChurnZeroHubSpot CRM
Likelihood to Recommend
If you are a SaaS business with a high volume of customers, having ChurnZero is a must. If you have a subscription based business and a customer success or account management function in your company, I would highly recommend ChurnZero.
Read full review
Most of our clients are either government institutions or Education sector clients, such as universities, colleges, Coaching Institutes, and Competitive boards. We store their data in a single place. That means we can keep our one client's data in one place without any confusion. Our data is always clear and understandable while it is in HubSpot CRM.
Read full review
Pros
  • Plays: Allows you to bulk send emails out to clients based on easy to make segments. Also, allows us to track success of a play. Previously, we had to work with our marketing team to send out any emails and it was an extremely bulky process that took far too long for the payout.
  • Segments: Better than any other CRM reporting functionality. Allows us to more accurately look at portions of our clients based on different factors that are extremely easy to use.
  • Health Scores: The customization allows us to really play around with different health scores as we figure out what good health across clients and services really look like.
  • Transparency: Allows me as a manager to see a much better comprehensive look at my team's performance.
Read full review
  • The ability to create marketing campaigns and have control over when to stop and when to send the next according to your cadence design is excellent. However the ability to see the performance and the history for each prospect is so simple and so accessible - I kicked myself for not getting it sooner.
  • Having one place to create companies and contacts as well as score leads and track all contract products means we don't have to miss any renewals.
  • The Deal tracker gives us the ability to track multiple pipelines as well as team and individual metrics like average sale, percentage of goal, contribution to team effort which when mixed with an activity tracker means the team stays lean and mean to crush all goals.
  • The real time chat feature means prospects can navigate to our landing page for info about us, levels of product availability, pricing and begin a quick chat with members of the sales and support team.
  • Intel features along with lead scoring, SEO integration, podcasts and white papers all combine to be the most comprehensive CRM you could need.
Read full review
Cons
  • More clarity around our usage (event) data - it can be difficult to understand all the terminology ChurnZero uses
  • Add more functionality for use cases of Operations teams - currently focused mainly on CSM usage
  • Ability to set defaults when viewing dashboards and command center - currently all choices reset
Read full review
  • At times, it feels like there are too many options, which can be overwhelming when trying to grasp all that it has to offer fully.
  • The reporting features are lacking. It can be challenging to pull and export reports to share with users who are not on Hubspot.
  • It appears to have more issues with Windows; it consistently logs out and requires re-login to the CRM and the HubSpot Outlook add-on.
Read full review
Likelihood to Renew
Our team is very happy with the product after evaluating multiple vendors, including Gainsight, Totango and Planhat. We like the additional functionality that CZ offers on its enterprise version. We were strongly considering other products if the price was right and functionality worked, but the change management would have been too heavy and taken too long. The ChurnZero team has been a good partner to rely on and allowed us to free up our time and resources to focus on more pressing matters
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To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Usability
ChurnZero makes my work life a complete game changer. I say it all the time ChurnZero is a one stop shop for data! I don't fumble through numerous different programs, try to remember different passwords, I literally login to CZ and it is right there in front of me
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Once you are set up with HubSpot CRM, it becomes difficult to use any other tool, as it integrates you into the workflow and makes it a habit to log in to HubSpot to identify tasks for the day. The overall ease of use is also a brilliant factor in using HubSpot. They push you towards deal closure and revenue generation.
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Reliability and Availability
Quick response by the CZ team.
Read full review
No answers on this topic
Support Rating
I recently had the opportunity to interact with ChurnZero's customer support team, and I must say, I am thoroughly impressed. Their responsiveness and willingness to solve problems are exemplary. From the moment I reached out, their team displayed a level of professionalism and dedication that truly stood out.
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Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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Online Training
The training and onboarding have been very helpful. Since I was not a part of the team when ChurnZero was implemented, it was important to get brought up to speed as quickly as possible and our CSM has been incredibly receptive in that regard.
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No answers on this topic
Implementation Rating
I implemented CZ in 4 months. When I look back, this is not a long time where I needed to get to know CZ by myself (as I did not have knowledge of it at all..) study the Academy, playing around in the test environment and setting up in live environment.
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If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Alternatives Considered
We've used several products such as HubSpot, Asana, and Chameleon. ChurnZero gave us all of the features we were looking for including product usage, health scores, automations, journeys, in app walk-throughs and in app announcements. We were able to replace several platforms with ChurnZero and ended up with more functionality.
Read full review
Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
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Scalability
Easy to escalate.
Read full review
No answers on this topic
Return on Investment
  • Already allowing us to do some data-clean up and better identify struggling accounts
  • Gives us the tools to re-teach our team on being proactive, not reactive
  • We can more easily identify accounts that are positioned well for cross sell
  • Over time, we hope to see higher renewal retention
Read full review
  • Gave a ton of visibility into user and sales funnel.
  • Able to get back to new signups or inbound leads much faster, sometimes within minutes. We have a Slack integration that's super helpful.
  • Saved hours each week that were earlier spent digging through emails or spreadsheets for context; meetings are a lot shorter because it is super easy to go through the created reports.
Read full review
ScreenShots

ChurnZero Screenshots

Screenshot of an overview of ChurnZero's customer success AI. It is used to automate content creation, turn scattered data into clear insights, and track customer sentiment. The tools offer deeper visibility, better engagement, and more time to focus on building lasting customer relationships.Screenshot of an overview of ChurnZero's customer insights, which provide a real-time, 360° view of every customer. These are used to track engagement, monitor health, and drive action without guesswork.Screenshot of an overview of how ChurnZero guides customers through key milestones, providing real-time visibility into their progress, and collaboration on personalized success strategies.Screenshot of how ChurnZero keeps customers informed and engaged. With in-app communications, WalkThroughs, and Success Centers, customer success agents can deliver targeted messages, guide users through key features, and provide on-demand resources—all without disrupting their workflow.Screenshot of how ChurnZero defines Data-driven automation = The right actions, for the right customers, at the right time. ChurnZero helps automate key touchpoints, jumpstart engagement with templates, and stay informed with instant updates.Screenshot of how ChurnZero helps to predict risks, seize opportunities, and drive revenue growth. ChurnZero provides real-time insights to identify at-risk accounts, track key trends, and forecast revenue with precision. This helps agents to proactively manage churn, uncover expansion opportunities, and make data-driven decisions that fuel long-term success.

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.