CIENCE GO Digital vs. The Trade Desk

CIENCE GO Digital is a fine tool for companies that are just getting started with programmatic advertising (like us). Filters are simple to put on and off and we were able to display our ads in all the ways we needed. Targeting showed good results as ads were pushed in the exact directions we wanted them to go. A great experience overall.

We are a large company, but The Trade Desk seems like it would also work well for small companies. In our limited deployment, we focused on the USA market and Digital Marketing, but we see this platform working for global markets, multi-language, and across all paid search engines. They provide great user engagement and dashboard reporting to help us manage each campaign in real-time. The Trade Desk seems to do all of these things well and would work for most companies. I have yet to see a campaign and/or executive initiative that The Trade Desk can't handle. We have had a favorable experience and believe it has met every objective we have.

Incentivized

• Intuitive UI/UX that makes the whole process of creating a new campaign easier.
• It has a precise targeting system.
• It's intuitive and support all Ads formats.

• Manage multiple client accounts for Display Advertising
• Manage multiple clients' Display Advertising across an array of Display Platforms
• We were also able to manage clients' Video and Native Advertising Campaigns

Incentivized

• The price is a bit expansive.

• They are not very transparent in terms of margins and fees.
• They need to get more video inventory, there is not enough.
• The reporting they provide is a bit limited.

Incentivized

easy to understand dashboards and the self started ability to get going on your own terms. It's great to target niche groups across the world while still being able to report at a high level to C-suite. Wish it drove more conversions, but display can be a struggle there. Overall, would use it again.

Incentivized

We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.

Incentivized

CIENCE GO Digital is definitely easier to use and with less bugs and blockers.

We compared The Trade Desk against a number of competing programmatic media buying platforms including Google's DV360, Centro's Basis platform, Adobe Advertising Cloud, and the Simpli.fi platform. In the end, we felt that The Trade Desk provides the most tools, options, advanced technology, and access to third-party solutions than anything other DSP/DMP on the market. TTD has leaned into forming a long-term relationship with our agency, and they continue to provide great strategic service.

Incentivized

• It helped us to create more effective campaigns with better results.

• Positively impacting ability to delivery in-view KPI campaigns across ad types (display, high impact, preroll).
• Slightly higher pricing structure requires a bit more conservative bidding in this platform compared to others.
• The customer service has been top notch. Adding to the confidence in building a lasting partnership. Access to product betas and offering product feedback are of interest to our organization.

Incentivized