Clay vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clay
Score 8.1 out of 10
N/A
Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.
$149
per month 2000 credits per month
SAP Sales Cloud
Score 8.3 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
ClaySAP Sales Cloud
Editions & Modules
Starter
$149
per month 2000 credits per month
Explorer
$349
per month 10,000 credits per month
Pro
$800
per month 50,000 credits per month
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
ClaySAP Sales Cloud
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
ClaySAP Sales Cloud
Considered Both Products
Clay
Chose Clay
I have not figured out any other product in this space. There is no direct competitor of Clay and that's what makes it different and unique.
Chose Clay
Other products that we're looking at would be DataBar, Persona, and Freckle. Clay is significantly better versus any other products in market due to significantly better data coverage. And due to the flexibility of the UI.
Chose Clay
So I won't say the names, but I said that we've tried some Clay competitors and what we saw is that the data is not as reliable and the enrichment is not that rich than in Clay, for example.
Chose Clay
Honestly, not really any alternatives. I would find it really difficult to think of an alternative because if you have the right pick, basically the cost of switching for me is just too much to look further. So I'm really happy with what I'm getting for my money basically. I …
Chose Clay
Clay offers a user friendly consumption based platform that is easy to experiment and scale.
Chose Clay
Apollo.io, Amplemarket, Google Sheets and La Growth Machine
Chose Clay
Clay is much easier to use compared to n8n but n8n beats clay in terms of pricing and data privacy.

Clay is fast and easy to iterate and experiment.
Chose Clay
(I wrote iCustomer but it only recognized HiCustomer - iCustomer is an early stage competitor to Clay) I like Clay because it's easy to get started - the templates give you so many ideas and he community is incredibly strong. no one else has that going for them the way Clay …
Chose Clay
It's just different, honestly. I think it's a good 'out of the box' solution. It's got almost everything out could need in one place. But it's a little too powerful and far too expensive for the true scrappy startup compared to airtable + integrations. And it's too narrow in …
Chose Clay
Clay is phenomenal middle mad, and is better than 6sense. However, data points are not as good as zoominfo. Looking forward to using the sequencer but having ability to have an activity dashboard in salesloft makes it better suited for our needs
Chose Clay
CargoAi Marketplace, Persana AI, Apollo.io and Amplemarket
Chose Clay
Clay is able to integrate many of these tools’ data in a waterfall and capabilities into its workflow.
Chose Clay
It’s so much better jeeva was terrible to use in almost every way
SAP Sales Cloud
Chose SAP Sales Cloud
SAP Sales Cloud is Tightly integrated with SAP S/4 Hana while the integration and transfer of data with user interface was challenging inearlier Salesforce sales cloud being non SAP product at hight cost
Chose SAP Sales Cloud
It’s very similar, but Salesforce has an edge on query capabilities and less reliance on custom code for enhancements with strong transport management.
Chose SAP Sales Cloud
We choose SAP Sales Cloud over HubSpot CRM because we have a large number of customers to handle, and their needs need to be personalized. Which are offered accurately by SAP Sales Cloud. In our experience, HubSpot has some issues when the number of customers increases. Our …
Chose SAP Sales Cloud
because the whole solution is sap and we know it
Chose SAP Sales Cloud
SAP Sales Cloud was better in terms of cost and better integration with our backend.
Chose SAP Sales Cloud
SAP Sales Cloud is way better than the other products and tools which we had used earlier because it provides efficient solutions for sales management and security wise it is pretty much reliable compared to others. It also provides the top notch next generation AI driven …
Chose SAP Sales Cloud
SAP Sales Cloud works well and has a easy set up for a simplified sales proess setup.
Chose SAP Sales Cloud
One of the most outstanding features of SAP Sales Cloud is its easy integration with our existing SAP ecosystem. This was essential because we used SAS/4HANA in our operations. Its ability to have a single platform that easily integrates sales data with other company operations …
Chose SAP Sales Cloud
SAP Sales Cloud always work in early stage before the demand comes in to market and thus SAP Sales Cloud got benefited to engage its client in profitable way.
Chose SAP Sales Cloud
It is beneficial for business development and performance. Data gets quickly and is very useful while performing activities.
Chose SAP Sales Cloud
SAP Sales Cloud vs. HubSpot = HubSpot is better out of the box, cheaper for smaller teams, and easier to maneuver without having to upgrade much in terms of cost to win more deals. SAP Sales Cloud is generally more expensive than other providers like HubSpot or Pipedrive, but …
Chose SAP Sales Cloud
Better user experience. Intuitive platform with great tools. Easy to find past cases and people from different companies.
great customer management tool it helps to keep the know how inside the company when a colleague decides to take a new challenge out of the company. It’s …
Chose SAP Sales Cloud
Salesforce Marketing Cloud
Chose SAP Sales Cloud
SAP Sales Cloud excels over Oracle Sales due to its smoother integration with our business processes and superior scalability. The comprehensive features of SAP Sales Cloud, coupled with its seamless compatibility
Chose SAP Sales Cloud
Sap sales cloud has boosted the supply chain network . Sap Sales cloud has seamlessly unified the backend business processes into more transparent effective ones.The customer satisfaction have also increased with better customer collaboration and relationship.The vendor …
Chose SAP Sales Cloud
We went with SAP Sales Cloud over Oracle Sales Cloud because it just clicks better with our way of doing things. SAP is like the superhero of sales software – it plays super well with all our other systems, grows with us as we get bigger, and gives us really smart insights into …
Chose SAP Sales Cloud
SAP Sales Cloud is known for its seamless integration capabilities, especially with other SAP solutions like ERP systems. This allows for a unified and comprehensive view of business operations, contributing to better decision-making. It is often recognized for its scalability, …
Chose SAP Sales Cloud
It depends on what your business needs are. The benefits of Zoho CRM are related to its integration with Zoho's other products.
SAP Sales Cloud is built with larger businesses in mind and is a comprehensive solution for multiple departments. Learning curve aside, many large …
Chose SAP Sales Cloud
Against most of the software like it, SAP Sales Cloud has a strong resilience of features and functionality. It is more dynamic and an all-in-one sale cloud solution. its lead management and opportunity tracking are the top-notch features of SAP Sales Cloud. Their customer …
Chose SAP Sales Cloud
We evaluated SAP Sales Cloud as a suitable alternative to Hubspot, but we are not convinced that it stacks up against it. It does provide a better forecasting system, although it's not as customizable as Hubspot's, the direct impact of this situation is that we need to rely …
Chose SAP Sales Cloud
The main product I have used in comparison is Salesforce Commerce Cloud. Ultimately, we selected SAP Sales Cloud because it fits within our existing tech stack, and we thought it would be easier to implement and ultimately scale across the organization during our rapid growth …
Chose SAP Sales Cloud
SAP Sales Cloud is a good rival that is slightly more intuitive and easier to use but much more scalable.
Chose SAP Sales Cloud
We liked SAP Sales Cloud the best because of the tracking capabilities between many different teams, allowing us to collaborate in a way we weren't capable of beforehand. The strong customer community was also a factor; that way, we have a way to see how other users have been …
Chose SAP Sales Cloud
The platform is often used to enable mobile sales teams. Sales representatives can access customer data, product information, and order processing on-the-go, improving their productivity.
Chose SAP Sales Cloud
Easy adoption using other products like SAP Customer Data Solutions and SAP Service Cloud. For your developers integration is transparent but if your business logic or on-premise software is made by your organisation, integration is not easy and required more time (and …
Features
ClaySAP Sales Cloud
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
8.2
Ratings
6% above category average
Customer data management / contact management00 Ratings8.80 Ratings
Workflow management00 Ratings8.60 Ratings
Territory management00 Ratings7.20 Ratings
Opportunity management00 Ratings8.00 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.90 Ratings
Contract management00 Ratings8.30 Ratings
Quote & order management00 Ratings8.30 Ratings
Interaction tracking00 Ratings8.50 Ratings
Channel / partner relationship management00 Ratings8.60 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
8.2
Ratings
8% above category average
Case management00 Ratings7.90 Ratings
Call center management00 Ratings8.60 Ratings
Help desk management00 Ratings8.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
7.5
Ratings
1% below category average
Lead management00 Ratings7.30 Ratings
Email marketing00 Ratings7.60 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
8.2
Ratings
8% above category average
Task management00 Ratings8.10 Ratings
Billing and invoicing management00 Ratings8.10 Ratings
Reporting00 Ratings8.60 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
8.4
Ratings
10% above category average
Forecasting00 Ratings8.30 Ratings
Pipeline visualization00 Ratings8.40 Ratings
Customizable reports00 Ratings8.50 Ratings
Customization
Comparison of Customization features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
7.7
Ratings
3% above category average
Custom fields00 Ratings8.00 Ratings
Custom objects00 Ratings7.30 Ratings
Scripting environment00 Ratings7.70 Ratings
API for custom integration00 Ratings7.80 Ratings
Security
Comparison of Security features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
8.6
Ratings
3% above category average
Single sign-on capability00 Ratings8.80 Ratings
Role-based user permissions00 Ratings8.30 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
7.2
Ratings
2% below category average
Social data00 Ratings7.30 Ratings
Social engagement00 Ratings7.20 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
7.7
Ratings
5% above category average
Marketing automation00 Ratings8.00 Ratings
Compensation management00 Ratings7.40 Ratings
Platform
Comparison of Platform features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
7.5
Ratings
2% above category average
Mobile access00 Ratings7.50 Ratings
Best Alternatives
ClaySAP Sales Cloud
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClaySAP Sales Cloud
Likelihood to Recommend
-
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.6
(0 ratings)
Usability
-
(0 ratings)
6.7
(0 ratings)
Availability
-
(0 ratings)
8.0
(0 ratings)
Performance
-
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
8.8
(0 ratings)
Online Training
-
(0 ratings)
7.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.3
(0 ratings)
User Testimonials
ClaySAP Sales Cloud
Likelihood to Recommend
Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
Read full review
1. Better understanding of customer choice and sales insights. 2. High chance that we can convert the lead into sales as SAP analyzes the customer's need and behavior. 3. As it analyzes the data behind the scenes, a better price deal closing is possible, as it gives that level of insight.
Read full review
Pros
  • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
Read full review
  • Help sales teams decide based on relevant data
  • Provide a framework to guide sales teams on activities such as status updates, customer success, sales qualification, etc
  • Reduce manual work by predictive analysis, that is, by understanding when a template can be helpful, updating a manager on a finished task, etc
Read full review
Cons
  • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
Read full review
  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
Read full review
Likelihood to Renew
No answers on this topic
I know what SAP CRM can do in the future. We are very happy with the product and think it is a great choice for both SAP ERP users and even those who do not use other SAP products. We have both Salesforce and SAP CRM, and we feel that Salesforce is a good product for a few years, but SAP CRM is a more fully-featured product and is a better choice for complex organizations capable of running installed software of this complexity. It is often just a question of budget.
Read full review
Usability
I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
Read full review
In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
Read full review
Reliability and Availability
No answers on this topic
Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
Read full review
Support Rating
No answers on this topic
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
Read full review
Online Training
No answers on this topic
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
Read full review
Implementation Rating
No answers on this topic
I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
Read full review
Alternatives Considered
Honestly, not really any alternatives. I would find it really difficult to think of an alternative because if you have the right pick, basically the cost of switching for me is just too much to look further. So I'm really happy with what I'm getting for my money basically. I haven't really tried any alternatives. I wouldn't even know any alternatives to be honest.
Read full review
One of the most outstanding features of SAP Sales Cloud is its easy integration with our existing SAP ecosystem. This was essential because we used SAS/4HANA in our operations. Its ability to have a single platform that easily integrates sales data with other company operations was a huge advantage for us. In contrast, some of the other systems we explored required significant changes or integration work, which would have raised our overall costs and level of complexity.
Read full review
Scalability
No answers on this topic
I choose this rating because the sales and supply chain network has been strengthened by the use of this product. Sap Sales cloud has seamlessly unified the backend business processes into more transparent effective ones.The customer satisfaction have also increased with better customer collaboration and relationship.The vendor management process has also been significantly impacted and all for good
Read full review
Return on Investment
  • Clay software enables us to find the best connect to build more qualified leads and ensure personalised outreach.
  • Use of the software in our organisation has promoted email marketing and content monetization.
  • The product has enhanced lead management enabling a full pipeline visibility from first contact to conversion.
Read full review
  • Integration with additional sales tools, such as LinkedIn Sales Navigator, greatly improves the speed and efficiency of our entire process.
  • Standard templates facilitate easy and efficient lead interaction.
  • The time is reduced and representative job productivity increases when SAP Sales Cloud is used.
Read full review
ScreenShots

SAP Sales Cloud Screenshots

Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization