Clay

<div>We use Clay for sales management. The software provides us with real-time data about our business prospects and plays a critical of identifying high quality leads thus closing more deals. Clay is well suited in analytics and reporting. It is an easy to use tool and good for contact data management. The software artificial intelligence capabilites helps us in ensuring actionable insights effective lead scoring.</div><div>

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• Clay software enables us to find the best connect to build more qualified leads and ensure personalised outreach.
• Use of the software in our organisation has promoted email marketing and content monetization.
• The product has enhanced lead management enabling a full pipeline visibility from first contact to conversion.

POPLITE by Populix, Bombora, Lusha

We use Clay to help better understand the different partitions of our both our existing Member base as well as for potential Members. We are able to swiftly populate groups for the appropriate messaging and make sure we are activating our ecosystem towards our dinners, our courses, our meetups etc.

It is saving us time and bandwidth across both the growth and success businesses at Pavilion.

• Time saved. Easiest place to see ROI.

HubSpot Marketing Hub

We use Clay to automate data enrichment and lead generation. It solves the problem of manually collecting and cleaning prospect data, ensuring our CRM always has accurate, updated information. This helps our sales and marketing teams target the right prospects faster and more efficiently.<div>

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As the Head of Marketing i use Clay in our organisation for market intelligence and sales acceleration. The product allows me to find the right connencts for building quality leads. Use of the tool allows realtime engagement with business prospects and enables priorization of accounts that have high quality leads conversion. Clay is easy to use due to its user friendly interface and realtime customer support services.

• Use of Clay product has improved lead management in our organisation and ensured personalised prospects engagement through automated emails.
• The product has enhanced data enrichment and lead scoring which has highly improved our conversion rates.
• Clay software has made it possible for us to personalise outreach and enhance efficiency in sales management and processing.

ACG CRM, Accentis Enterprise, Microsoft Sentinel

We currently use Clay only for contact acquisition and validation of leads/contacts on critical fields. Right now, the request for validation is a manual request from sales or growth marketing with a list from an event or a special use case.

We are aiming to use it more for growth marketing to personalize and trigger emails for specific signals that are important for our business. I am currently on the lookout for use cases because Clay is too open with capabilities and not specifics on how to execute it.

• Data quality has increased
• Speed to lead as increased
• More manual requests from Sales/Marketing because they find Clay too difficult to use themselves

Common Room

Adobe Marketo Engage, 6sense, LeanData