ClickFunnels vs. Keap

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ClickFunnels
Score 7.5 out of 10
N/A
ClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.
$97
per month
Keap
Score 6.0 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pricing
ClickFunnelsKeap
Editions & Modules
ClickFunnels
$97.00
per month
ClickFunnels Platinum
$297.00
per month
TwoCommaClubX
$2497.00
per month
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Offerings
Pricing Offerings
ClickFunnelsKeap
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Community Pulse
ClickFunnelsKeap
Considered Both Products
ClickFunnels
Chose ClickFunnels
ClickFunnels is second to none. The other software companies trying to replicate ClickFunnels do not even come close. ClickFunnels' ease of use over their competitors is levels above. Also, ClickFunnels' Live support line is quick, get the job done every time and goes over and …
Chose ClickFunnels
Clickfunnels makes it easier to create to multi-step funnels, when compared to creating single pages and linking via manual URLs and redirects etc with Wordpress
Chose ClickFunnels
I went with ClickFunnels due to recommendation by a digital marketing mentor. WordPress to me had too much maintenance in the background and it was more time consuming to build pages at the time. Mailchimp is an email marketing software with a website builder and landing …
Chose ClickFunnels
ClickFunnels has been the easiest solution when it comes to building sales funnels. I have also been using them for a very long time, so the time it takes to learn a new software is not worth it for me. ClickFunnels has all the solutions at the moment.
- It is simple to use.
- …
Chose ClickFunnels
I really don't use Leadpages all that much and it's quite a bit different than ClickFunnels. Leadpages were used to track leads from my email campaigns but I never really had any call to action, ClickFunnels has a specific set of steps that I want the prospect to take at that …
Chose ClickFunnels
They've done a great job of centralizing tools such as checkout order forms, form submissions, easy-to-use drag-and-drop editor, and email automation all in one tool. ClickFunnels is an overall hefty funnel software and was our game-changer when we first launched it.
Chose ClickFunnels
Kajabi is far superior to CF when it comes to delivering course content to an audience, but CF has a much bigger community and support network. CF has developed a legacy of building funnels, where Kajabi has just added the feature to its stack. There's a ton you can do with …
Chose ClickFunnels
ClickFunnels has everything that all three of those competitors offer (WordPress, Leadpages, and Kajabi). They have a good landing page editor with many templates, you can use custom code/HTML if necessary to go beyond the WYSIWYG page editor, you can create a full-function …
Chose ClickFunnels
This was my first funnel usage and very happy with it. It was great in terms of support, and I guarantee if you have the knowledge or experience of funnels already, you'll be that successful. But unfortunately, I can't compare them to anyone else, never had the opportunity …
Chose ClickFunnels
Infusionsoft has a better campaign builder, but lacks the ease and customization of ClickFunnels' page builder, and you can't create a series of pages like you can in ClickFunnels.

Overall, Infusionsoft is way more robust, but ClickFunnels makes a great sidekick to a CRM that …
Chose ClickFunnels
Although I believe they serve different purposes since HubSpot has a website builder, I can easily say that ClickFunnels can build pages much better than HubSpot. HubSpot's magic is in their CRM, which is connected to their automated intelligence that reports metrics in an easy …
Chose ClickFunnels
ClickFunnels is a more robust option with more features and functionality. It's more expensive, but it's worth it if you need the extra features and your in-house web-development resources are limited. There's also a strong Facebook community to tap into for advice and guidance …
Chose ClickFunnels
  • Ontraport is too hard and far more complicated than ClickFunnels.
  • Samcart - took a test drive but no training, bad funnel support, and there wasn't email automation.
  • Unbounce - less expensive, but you give up flexibility, features, and a terrible payment gateway option, no email …
Chose ClickFunnels
We use Builderall now, and it's been such a better upgrade for our business. We even recommend it to clients, too and help them use it and get the most out of it.
Chose ClickFunnels
The biggest alternative I am familiar with to ClickFunnels is Leadpages. I felt Leadpages was nice overall, and it is more cost-effective than ClickFunnels. It had drag-and-drop, and also templates to use. However, to me Leadpages felt like another piece in a giant web I was …
Chose ClickFunnels
The other programs have similar features and all work to capture leads and grow a business. The difference is the marketing support training behind the platforms. Since I have learned from people inside ClickFunnels, I feel the software makes the most sense for me.
Chose ClickFunnels
I have been on Thinkific, Udemy, MailChimp, Teachable, and had to jump to too many other places. I get distracted doing that.
Chose ClickFunnels
Clickfunnels and GetResponse - I actually prefer the user experience of GetResponse (easier navigation, more standard spacing and design), but I'd still choose Clickfunnels over GetResponse because of the user community and replicable templates.
Wishpond - I would choose …
Chose ClickFunnels
ClickFunnels is not only a funnel builder but there are a lot of other extra features at the same price of their competitors with fewer features. Also, they have a young team and a lot of communities online where you can interact and get tips from to create the most powerful …
Chose ClickFunnels
I used the Ontraport landing page system for a couple of months and was really unhappy with the way it integrated with my email system and wasn't very customizable. Squarespace has an extremely limited capacity for landing pages and email/funnel integrations. Basically, the two …
Chose ClickFunnels
We now work with Hubspot, as we needed a full marketing automation platform. ClickFunnels outperformed Leadpages in terms of functionality and price, but underperformed in terms of drag and drop builder and design elements.
Chose ClickFunnels
ClickFunnels is the easiest to use. You don't need to be a developer or designer to create good looking funnels that convert. Our entire team uses it. It's easy to integrate with other tools and payment processors. They provide a wide range of template funnels you can use for …
Chose ClickFunnels
Definitely, ClickFunnels stands out from other landing page builders because it's a very robust and solid application. The way the whole app is built makes you more confident when creating a campaign that needs to hold traffic the right way. The customer service is a plus and …
Chose ClickFunnels
I have used other landing page services before - LeadPages, Infusionsoft, Unbounce, WordPress, among others to utilize funnels in our business. The easiest to use for us was ClickFunnels. Along with the mentorship, the ease of use of the product, and the success of the product, …
Chose ClickFunnels
I left Ontraport before the end of my free trial because it wasn't intuitive or flexible in creating landing pages. That was an immediate deal breaker for me.
Keap
Chose Keap
Much better ESP over Keap. Intuitive with simplicity in setting up flows, segmentation, etc. Also, we're paying much less than we did for Keap. Overall, way better product.
Chose Keap
When choosing which CRM was right for our business, we looked at ActiveCampaign and Keap, as they are both greeat with automation campaigns. We decided that Keap was a better fit for our business, because Keap has a business phone line and native texting. Being able to accept …
Chose Keap
We went with Pipedirve because it is far easier to use and much cheaper. It also has a lot of useful addons that are reasonably priced.
Chose Keap
Fees in Honeybook are a lot compared to the fees in Keap. You have a better campaign development in Keap. Better landing pages in Keap as well.
Chose Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM …
Chose Keap
Systeme IO is a great software with a much lower cost, but it isn't nearly as robust and it doesn't meet HIPAA standards which are essential to our business.

Go High Level on the other hand is a powerful software that is limited by design and oversimplified. It really just cuts …
Chose Keap
First off the campaign builder has no equal, the price is competitive, and the Keap community is a phenomenal resource to learn new things.
Chose Keap
Keap is much more affordable than HubSpot, and while it perhaps does not provide quite as much detail, you can get all the detail you really need for a small to medium-sized business with Keap. It provides so many more options as a CRM than Constant Contact or MailChimp did …
Chose Keap
Keap, compared to MailChimp, Aweber, and Sendfox, is a complete solution. The latter 3 are primarily for email and don't have the same flexibility by themselves for a campaign or email automation. Keap, compared to Typeform, is similar, but Typeform does form building better. …
Chose Keap
HighLevel has a learning curve as well but it is way easier to get started than keap. It's definitely a Keap competitor and depending on business size, HighLevel can be a better alternative as compared to Keap on both a cost and application standpoint.
Chose Keap
Keap is an all-in-one platform for sending bulk emails, managing contacts, tasks management, creating workflows in email marketing, actions-based tasks, creating task reminders, managing tasks with team members, and better reporting with the analytics used in Keap. The landing …
Chose Keap
Outlook is great for those we contact every day for more decisive purposes, but not for marketing and specials we have. It is a more professional look to the market to our consumers and a great way to let our contacts know when we will be attending a trade show or offering new …
Chose Keap
Keap stacks up well against similar software I've used. They are definitely the most user-friendly platform I've encountered, but not at the loss of good functionality. All the processes we need to work on/automate are available to us in Keap, it has been a wonderful growth …
Chose Keap
Not as productive in tracking and creating large lists of emails to have sent out at a single time or for a certain group. I like that Keap continues to give insight into who is responding and who is not, without having to flag every email which was sent out.
Chose Keap
AWeber was too simple, and Salesforce was overkill and too expensive. To be fair, Salesforce is more oriented toward salespeople (which makes sense from the name). AWeber didn't have as robust of an API as Keap.
Chose Keap
I prefer Keap over Mailchimp for email marketing because I found it to be way more user-friendly. I'm not sure if I was just using an older and outdated version of Mailchimp at a prior company but I didn't like the software. All of my email campaigns were just in a list or …
Chose Keap
Keap is a cost-effective, powerful CRM and marketing automation tool for those who have the time and resources to learn all of its intricacies. For any other system, you will be paying for a better user interface, better reporting and visualizations, more intuitive everything, …
Chose Keap
Leadpages still has the best and easiest landing page integration. The landing page interface on Keap is clunky and outdated. Infusionsoft crushes against Active campaign and Mail chimp regarding campaign building, reporting, and emailing as well as making changes down the …
Chose Keap
Looking at a variety of other tools, Keap is the ultimate sales and marketing automation software. The other tools either pale by comparison in terms of their features (for a similar price point), or they come with a very hefty price tag that isn't economic for most …
Chose Keap
Keap is by far the most complete and user-friendly tool to use when it comes to setting up marketing automation and funnels. Compared to other autoresponders, like Aweber, GetResponse, and ActiveCampaign, Keap provides so much more functionality. Also for other funnel builders, …
Chose Keap
These others have very little customization in areas businesses need it compared to Keap. Keap is contact centric which means everything revolves around the contact and not the marketing funnel. Actions, context, relevance all depends on the contact to exist. This changes …
Features
ClickFunnelsKeap
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
ClickFunnels
1.9
Ratings
106% below category average
Keap
-
Ratings
Landing page A/B testing:2.10 Ratings00 Ratings
Dynamic page text replacement1.70 Ratings00 Ratings
Real-time analytics dashboard2.00 Ratings00 Ratings
SEO tools1.80 Ratings00 Ratings
Optimization recommendations1.70 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ClickFunnels
-
Ratings
Keap
7.7
Ratings
14% below category average
Task management00 Ratings8.80 Ratings
Billing and invoicing management00 Ratings7.40 Ratings
Reporting00 Ratings7.10 Ratings
Automated CRM activity logging00 Ratings6.40 Ratings
Sales pipeline management00 Ratings9.10 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ClickFunnels
-
Ratings
Keap
7.0
Ratings
17% below category average
WYSIWYG email editor00 Ratings9.00 Ratings
Dynamic content00 Ratings8.90 Ratings
Landing pages00 Ratings5.90 Ratings
A/B testing00 Ratings6.40 Ratings
Mobile optimization00 Ratings6.30 Ratings
Email deliverability reporting00 Ratings7.50 Ratings
List management00 Ratings8.40 Ratings
Triggered drip sequences00 Ratings9.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ClickFunnels
-
Ratings
Keap
7.3
Ratings
12% below category average
Lead nurturing automation00 Ratings7.50 Ratings
Lead scoring and grading00 Ratings6.20 Ratings
Data quality management00 Ratings6.70 Ratings
Automated sales alerts and tasks00 Ratings7.30 Ratings
Automated follow-ups00 Ratings9.10 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ClickFunnels
-
Ratings
Keap
7.7
Ratings
10% above category average
Calendaring00 Ratings8.30 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ClickFunnels
-
Ratings
Keap
5.2
Ratings
28% below category average
Dashboards00 Ratings7.20 Ratings
Standard reports00 Ratings3.60 Ratings
Custom reports00 Ratings4.70 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ClickFunnels
-
Ratings
Keap
5.5
Ratings
39% below category average
API00 Ratings4.70 Ratings
Role-based workflow & approvals00 Ratings6.40 Ratings
Customizability00 Ratings5.40 Ratings
Third-party software integrations00 Ratings7.30 Ratings
Mobile app for sales & marketing automation00 Ratings5.50 Ratings
Best Alternatives
ClickFunnelsKeap
Small Businesses
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
LeadSquared
LeadSquared
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClickFunnelsKeap
Likelihood to Recommend
2.4
(0 ratings)
7.2
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
9.0
(0 ratings)
Usability
10.0
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
10.0
(0 ratings)
9.0
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
8.6
(0 ratings)
Implementation Rating
9.0
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
2.0
(0 ratings)
Ease of integration
-
(0 ratings)
1.0
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(0 ratings)
User Testimonials
ClickFunnelsKeap
Likelihood to Recommend
If you're wanting to do some digital advertising on Google, Facebook, Instagram, LinkedIn, or another network, and need a tool to quickly create landing pages on your own. This is a fairly affordable tool to get that done, and it has some nice gizmos and gadgets to make your pages look and function great. It's also a great tool if you have digital products to sell online such as courses, eBooks, or consulting services. You can easily set up sales funnels to capture leads with some content and then upsell them with a "ladder" of products.
Read full review
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
Read full review
Pros
  • Intuitive Workflows: ClickFunnels makes it very easy for a non-technical person to build a gated content or other opt-in workflow. We’ve tried many different platforms, and ClickFunnels was definitely the easiest to use with the least learning curve.
  • Built-in shopping cart and e-commerce features: Other softwares require an integration or custom coding; ClickFunnels keeps the process in-house, which saved us a huge headache.
  • All-In-One Solution: ClickFunnels has the functionality of multiple pieces of software at one low price. We were able to keep our costs down and our process streamlined into one product.
  • Lots of training materials: from the YouTube channel to the guides and templates, ClickFunnels sets you up for success with all the tools to get you up and running fast.
Read full review
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review
Cons
  • The initial setup can be confusing and a little time-consuming. The best thing we have learned is to not try to start a client from scratch with ClickFunnels, ideally, they should already be using it.
  • The only other thing is integrating ClickFunnels in with a clients Domain, which can take some backend development.
Read full review
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
Read full review
Likelihood to Renew
I use the funnel on a daily basis and spent a significant sum to hire someone to set this up and design the funnel, there's no way I won't renew the funnel. It is easy to maintain, very cost-effective, and doesn't require a lot of my time to manage properly.
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We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Read full review
Usability
It's decent, but the interior user experience and end user experience needs a lot of improvement. I would want some UX individuals to go through the site and make specific recommendations and changes: User navigation, user experience feels a bit cheap. It needs to be standardized with spacing, and sometimes the platform can be buggy as well. The user does need some education to use it - straight out of the box, it may or may not make sense
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You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
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Reliability and Availability
No answers on this topic
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Read full review
Performance
No answers on this topic
I haven't had any performance issues with Infusionsoft. Every time I use the software everything seems to run quickly and smoothly.
Read full review
Support Rating
I don't think you should have to wait for more than an hour or two to get in touch with someone when you need support. Because they primarily have overseas help, it's typically at least until the next business day until you get help. Then there is the language barrier to deal with. It's not ideal. I have contacted support a few times and have gotten answers. However, I consider myself much savvier than most in terms of understanding all the behind the scenes issues that go on with building a website and online marketing funnels. So if I were a beginner or not as familiar with how to code and create websites, I would think the support is terrible.
Read full review
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Read full review
In-Person Training
No answers on this topic
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application. The training and education is only as good as your willingness to apply it.
Read full review
Online Training
No answers on this topic
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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Implementation Rating
Yes, I highly recommend you hire an expert for this. While CF claims that anyone can set up a funnel, there's a difference between having a funnel and having a funnel that works. Between the design and the copy you use, unless you have a marketing background, hire an expert.
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If you do this by yourself it will likely take you 6-9 months to get it entirely set up, unless you have a full-time dedicated person handling it. I recommend hiring a prof service company to implement it for you. They should be able to do it all in 90 days or less.
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Alternatives Considered
ClickFunnels is second to none. The other software companies trying to replicate ClickFunnels do not even come close. ClickFunnels' ease of use over their competitors is levels above. Also, ClickFunnels' Live support line is quick, get the job done every time and goes over and above to get it fixed right the first time. And there rarely is anything wrong other than something you have created.
Read full review
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
Read full review
Scalability
No answers on this topic
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
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Return on Investment
  • My clients make more money with it than without it
  • Other builders aren't necessarily better...we've tried and keep coming back to CF
  • If CF 2.0 (which launches around March I'm told) is anywhere near as impressive as Russell Brunson makes it sound, it will be a TOTAL game changer when compared to the current version...(which will still be available as well)
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  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
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ScreenShots

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.