Cognito Forms vs. Medallia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognito Forms
Score 9.2 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.
$0
1 user
Medallia
Score 8.0 out of 10
N/A
Medallia is an enterprise customer feedback solution that allows companies to collect customer feedback across multiple channels and touchpoints, and analyze, understand and react to it in real time.N/A
Pricing
Cognito FormsMedallia
Editions & Modules
Free
$0
1 user
Pro
$19
per month 2 users
Team
$39
per month 5 users
Enterprise
$129
per month 20 users
No answers on this topic
Offerings
Pricing Offerings
Cognito FormsMedallia
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Cognito FormsMedallia
Considered Both Products
Cognito Forms
Chose Cognito Forms
Cognito Forms definitely is a powerful tool. Microsoft Forms is one that we have also used but isnt available in your drop down selection above. I like how they are pretty easy to use and it has a lot of functionality that makes the outcome of a survey and the like pretty spot …
Chose Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use …
Medallia
Chose Medallia
We are also using Salesforce.com for our customers/clients' records, usage, cases, and such. Like Medallia, we are using Salesforce.com to understand the different account usage based on the services we provide. With the data provided by Salesforce.com, we would understand …
Chose Medallia
Medallia does not only gives us convenience. It also gives us an opportunity to solve real-time feedback and create real-time solutions. The platform is easy to use, with a dashboard that could help our agents check their progress on a daily basis. I am particularly impressed …
Chose Medallia
Medallia is one of our many tools for our agents and managers. It stands out because, in this tool, we get to hear our customers and build stronger relationships with them. We are able to see reports to keep track of those tasks assigned to agents and see how well they are …
Chose Medallia
Medallia is easier to use and understand.
Chose Medallia
I've only used Medallia and it's been a great experience for me to track our promoters and detractors.
Chose Medallia
Medallia is a true enterprise solution. Our account management team truly partners with us. The user interface is simple and intuitive to use. Reporting and dashboards make it easy to find data quickly.

Other solutions are great in specific areas (customer support) but did not …
Chose Medallia
I used MaritzCX in a previous company, and find it to be a far superior product with an exceptional support team. I have evaluated the Qualtrics product for previous companies and my existing company, and it appears to be on par with other platforms.
Chose Medallia
I reviewed a number of platforms and Medallia was at the top for a B-to-B environment and had an easy way to integrate with Salesforce and have all that was needed right in Salesforce.
Chose Medallia
If you have a very large business with multiple outlets, Medallia is a reasonable choice to make because of the major scalability and the vast amounts of data you can collect. If you are a small, one-off, or independent business, it can be very costly and not all of the tools …
Features
Cognito FormsMedallia
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cognito Forms
8.3
Ratings
4% above category average
Medallia
-
Ratings
Survey templates8.50 Ratings00 Ratings
Themes7.00 Ratings00 Ratings
Custom logo/branding9.50 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cognito Forms
8.7
Ratings
2% above category average
Medallia
-
Ratings
Changes to live survey8.50 Ratings00 Ratings
Question design help8.50 Ratings00 Ratings
Multiple question types9.00 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cognito Forms
9.5
Ratings
14% above category average
Medallia
-
Ratings
Survey logic flexibility9.50 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cognito Forms
9.5
Ratings
15% above category average
Medallia
-
Ratings
Response tracking9.00 Ratings00 Ratings
Data export9.50 Ratings00 Ratings
Standard reports10.00 Ratings00 Ratings
Custom reports9.50 Ratings00 Ratings
Analytics9.50 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cognito Forms
9.8
Ratings
12% above category average
Medallia
-
Ratings
Access controls9.50 Ratings00 Ratings
Compliance10.00 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cognito Forms
9.3
Ratings
13% above category average
Medallia
-
Ratings
Vendor-offered crowdsourcing9.50 Ratings00 Ratings
Respondent restrictions9.00 Ratings00 Ratings
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User Ratings
Cognito FormsMedallia
Likelihood to Recommend
9.5
(0 ratings)
9.2
(0 ratings)
Usability
8.5
(0 ratings)
9.0
(0 ratings)
Support Rating
8.5
(0 ratings)
7.0
(0 ratings)
User Testimonials
Cognito FormsMedallia
Likelihood to Recommend
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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Any customer service industry would benefit from implementing Medallia. This is your one-stop-shop for everything surveying and data analytics. I have personally seen this successfully implemented in both software companies and retail. Medallia offers multiple integration options to create connected applications in your business. This is designed as an enterprise solution, smaller businesses may find it difficult to justify the cost.
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Pros
  • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
  • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
  • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
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  • It provides a rating for customers to rank how satisfied or not satisfied they are with the service.
  • As an Account Manager, this is a helpful tool to hear customers' experiences and feedback.
  • It helps us manage our next steps because the tools also provide options to note the action taken and if the issue has been resolved or not.
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Cons
  • We have families of forms with a mix of unique parts and common functionality. Cognito has no ability to copy a field or a section (set of fields) between forms. If you need to update the common functionality, you have to do it separately for each affected form.
  • It seems that the (large and impressive) functionality has outgrown the capabilities provided to manage sets of complex forms that exploit this functionality - such as copying and pasting between forms or being able to define a section in one place and have it appear in many forms (#include)
  • The documentation is incomplete - often have to discover how things work by trial and error
  • A spell checker for content would be nice!
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  • Our service model does not provide any ownership over the platform. We have to engage our Medallia Project Team to build surveys, troubleshoot issues, make changes to surveys, reports, and dashboards, resulting in long turnaround times and inefficiency.
  • Medallia charges for both "units" and users. "Units" are defined as named individuals in surveys, but don't have log-in privileges. In our case, they are customer service agents or business consultants that engaged with the client but are not part of our closed-loop case management process or access to the platform.
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Usability
We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
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Medallia's user interface is simple and intuitive for the end-user. Everyone in our organization from the CEO to store level team members use Medallia to see how we are delivering experiences for our customers. From an administrative side, I would rate Medallia closer to a 7.5, but this part of Medallia is not used as often post-implementation. That being said, you will need a technical/IT resource on staff or will need to pay a premium to a 3rd party to manage it for you.
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Support Rating
Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
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Medallia is always there to answer questions and/or support our needs. In some cases it does require a PO if the request does not fall under normal support, but that does not change the fact that they are very responses and available to support your needs
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Alternatives Considered
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
Read full review
We are also using Salesforce.com for our customers/clients' records, usage, cases, and such. Like Medallia, we are using Salesforce.com to understand the different account usage based on the services we provide. With the data provided by Salesforce.com, we would understand where we are lacking, which parts we are strong in, and which part of the service needs improvement. All in all, both products are very helpful and, [conveniently,] both are integrated into one another.
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Return on Investment
  • We have used Cognito Forms in place of having to purchase a specific platform or software for Employee Engagement
  • We have used Cognito Forms for great surveys and found the reporting pretty good too
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  • It does play a big role when we are running a referral campaign. Referral greatly affects sales and retention since customers are bringing in new clients/customers.
  • It helps our organization keep track of the accounts that are most likely to churn by checking their feedback and knowing how we can improve our service.
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ScreenShots

Medallia Screenshots

Screenshot of Employee EngagementScreenshot of Customer ProfileScreenshot of IoT FeedbackScreenshot of Medallia MobileScreenshot of Organizational HierarchyScreenshot of Suggested Actions