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Constant Contact vs. Salesforce Marketing Cloud

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Constant Contact

859 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Constant Contact

    Score7.7 out of 10
    		N/AConstant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

    $12

    per month

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Constant ContactSalesforce Marketing Cloud
    Editions & Modules
    Lite
    Starting at $12.00
    per month
    Standard
    Starting at $35.00
    per month
    Premium
    Starting at $80.00
    per month
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Constant ContactSalesforce Marketing Cloud
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.—
    More Pricing Information
    Community Pulse
    Constant ContactSalesforce Marketing Cloud
    Considered Both Products
    Constant Contact
    Alison Walkley
    Digital Marketing Manager in Marketing at A.J. Walkley (Events Services, 201-500 employees)
    Chose Constant Contact
    I would say that Constant Contact and MailChimp are fairly comparable in terms of features and uses. I've used both at several companies and haven't noticed a large difference between the two. By the time I was about to leave my previous company that used Constant Contact, we …
    Incentivized
    Salesforce
    Verified User
    Chose Salesforce Marketing Cloud
    Pardot offers equal or better performance when compared to other industry leaders. It's as user-friendly as Emma and Mailchimp and outpaces others like Blackbaud Luminate. The WYSIWYG (like all other email platforms) has some quirks to navigate around, but it's generally easy …
    Incentivized
    Verified User
    Chose Salesforce Marketing Cloud
    Pardot is definitely one of the best tools out there. It's got a great UX and it is intuitive, easy to learn, and fast. Some of their naming conventions are a little bit confusing, like Users vs. Prospects. Published Templates vs. Draft Templates. List Emails vs. Sent Emails …
    Incentivized
    Becky McLaughlin
    Marketing Director in Marketing at MRO (Hospital & Health Care, 201-500 employees)
    Chose Salesforce Marketing Cloud
    Pardot is way more than an email platform.
    Incentivized
    Nichole Smith
    Digital Communications Manager in Marketing at BSN medical (Medical Devices, 5001-10,000 employees)
    Chose Salesforce Marketing Cloud
    I have used parts of the marketing cloud. While certain components of the marketing cloud are better (like social studio), the marketing automation and email marketing components of pardot are better and best suited for our business.
    Incentivized
    Sari Hegewald
    Marketing Manager in Marketing at American Solar & Roofing (Renewables & Environment, 51-200 employees)
    Chose Salesforce Marketing Cloud
    More options.
    Jenn Larson
    Web Developer in Marketing at FTSI - Financial Technology Solutions International (Financial Services, 51-200 employees)
    Chose Salesforce Marketing Cloud
    Has many more features that tie in to our sales process.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Constant ContactSalesforce Marketing Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Constant Contact and Salesforce Marketing Cloud
    Feature
    Constant Contact
    8.0
    118 Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor8.4101 Ratings8.1118 Ratings
    Dynamic content7.7102 Ratings7.6149 Ratings
    Ability to test dynamic content8.582 Ratings7.7108 Ratings
    Landing pages7.876 Ratings7.8117 Ratings
    A/B testing7.171 Ratings7.9147 Ratings
    Mobile optimization8.686 Ratings7.3107 Ratings
    Email deliverability reporting9.0114 Ratings8.2128 Ratings
    List management8.3116 Ratings8.6125 Ratings
    Triggered drip sequences7.260 Ratings8.191 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Constant Contact and Salesforce Marketing Cloud
    Feature
    Constant Contact
    8.0
    115 Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards8.488 Ratings8.4115 Ratings
    Standard reports8.3113 Ratings8.4120 Ratings
    Custom reports7.558 Ratings7.997 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Constant Contact and Salesforce Marketing Cloud
    Feature
    Constant Contact
    8.1
    67 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    URL Validation8.231 Ratings00 Ratings
    Link Tracking7.934 Ratings00 Ratings
    Image Validation8.932 Ratings00 Ratings
    Inbox Display8.635 Ratings00 Ratings
    Email Accessibility Tools7.928 Ratings00 Ratings
    Spelling and Grammar Check8.254 Ratings00 Ratings
    Spam Testing6.026 Ratings00 Ratings
    Email Previews9.366 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Constant Contact and Salesforce Marketing Cloud
    Feature
    Constant Contact
    -
    Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation00 Ratings8.3107 Ratings
    Lead scoring and grading00 Ratings8.3108 Ratings
    Data quality management00 Ratings8.1113 Ratings
    Automated sales alerts and tasks00 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of Constant Contact and Salesforce Marketing Cloud
    Feature
    Constant Contact
    -
    Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring00 Ratings8.3100 Ratings
    Event/webinar marketing00 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Constant Contact and Salesforce Marketing Cloud
    Feature
    Constant Contact
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns00 Ratings8.480 Ratings
    Social profile integration00 Ratings8.036 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Constant Contact and Salesforce Marketing Cloud
    Feature
    Constant Contact
    -
    Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API00 Ratings7.087 Ratings
    Role-based workflow & approvals00 Ratings7.486 Ratings
    Customizability00 Ratings7.4108 Ratings
    Integration with Salesforce.com00 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.713 Ratings
    Integration with SugarCRM00 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    User Ratings
    Constant ContactSalesforce Marketing Cloud
    Likelihood to Recommend
    8.3
    (133 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    9.9
    (23 ratings)
    8.1
    (114 ratings)
    Usability
    9.0
    (10 ratings)
    4.1
    (35 ratings)
    Availability
    9.0
    (2 ratings)
    10.0
    (11 ratings)
    Performance
    10.0
    (2 ratings)
    9.6
    (9 ratings)
    Support Rating
    10.0
    (9 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    10.0
    (1 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    10.0
    (5 ratings)
    3.0
    (17 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    10.0
    (1 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)