Cool Tabs vs. Emplifi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cool Tabs
Score 9.6 out of 10
Small Businesses (1-50 employees)
Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types of dynamics to choose from: Paths (Choose Your Own Adventure), Trivia, Personality Tests, Instant Win, sweepstakes, competitions, coupon codes, and more. Cool Tabs enables users to create interactive content…
$49
Per User per Month
Emplifi
Score 7.7 out of 10
Mid-Size Companies (51-1,000 employees)
Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
Pricing
Cool TabsEmplifi
Editions & Modules
Stone
$49
Per User per Month
Gold
$199
Per User per Month
Diamond
$399
Per User per Month
Diamond with Unlimited Campaigns
$499
Per User per Month
Diamond with Paths
$499
User per Month
Diamond with Paths and Unlimited Campaigns
$699
User per Month
No answers on this topic
Offerings
Pricing Offerings
Cool TabsEmplifi
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$49 per planNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cool TabsEmplifi
Considered Both Products
Cool Tabs
Chose Cool Tabs
Although both of them are great at their own levels, I like Cools Tabs more because it is very easy to use and very simple. I use it all the time to check up on the standard of my work and it has never let me down. Also their support team is very cooperative.
Chose Cool Tabs
Easypromos is one of the best tools you can use to run your contests. The application allows you to create contests for Facebook, Instagram, Twitter, Pinterest and YouTube.You can choose the objective of your campaign, whether it is to increase followers, improve your brand …
Chose Cool Tabs
MailChimp had more features with email, but we already had an email service provider. It helped us lower the cost greatly. With companies that don't have an ESP, maybe MailChimp would work out, but if there already is one, I don't think there is a need. Also, conversation …
Chose Cool Tabs
We have gone to Cool-Tabs after testing the Hootsuite monitoring. We were not entirely satisfied with the amount and type of information we obtained. With Cool-Tabs we trawled better on Twitter and Instagram hashtags and we can easily identify influencers.

Chose Cool Tabs
We selected Cool Tabs because of the flexible interface and the settings options that it offers for social media promotions, but most importantly we have realised that its strength is also the fantastic support service.
Chose Cool Tabs
It allows you to purchase the application for a single use, and you do not need to pay per month. It is ideal if you do promotions during different months.
Chose Cool Tabs
Cool Tabs offers better customer service.
Chose Cool Tabs
Some friends recommended Cool Tabs to me, so I have not tried other similar products.
Emplifi
Chose Emplifi
A better tool in terms of measurement
Chose Emplifi
Sprout Social, Brandwatch and Hootsuite
Chose Emplifi
I think that Emplifi Social Marketing Cloud is unique, has all in one super easy to use and if you are on social media work is a tool that you need to use no only the big brands, Emplifi Social Marketing Cloud is for everyone who want grow up in this industry and doesn't exist …
Chose Emplifi
Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any …
Chose Emplifi
Emplifi's support is responsive and quick to act on our requests, which puts them above competitors in my opinion.
Chose Emplifi
Emplifi Social Marketing Cloud it's a more complete tool to manage social media content and data insights and analysis. As a global organization, we do not have so many issues with multiple users, permissions and we can have a big picture of all accounts - as well as their …
Chose Emplifi
Brandwatch has a bigger scope on listening outside conversations on Twitter or other channels such as Influencers. Emplifi Social Marketing Cloud has that ability but works best in helping us manage our own scope (eg. fanpages and accounts) like comments form our fans and brand …
Chose Emplifi
Kustomer is great for our Email and Chat tickets, but was less optimized for social media. It was less organized regarding incoming channel (including public comments with direct messages in the same ticket) which made it difficult to accurately reply to customers with the info …
Chose Emplifi
Emplifi Social Marketing Cloud is more complete in every way when compared to Facelift Cloud.
Chose Emplifi
We selected Live Advisor Go In Store because at that moment, it was complete and more useful. However now our brands are looking for something different, something that will help the Live Advisor to make things better and easier. We are looking for solutions more into 1 to 1 …
Chose Emplifi
In relation to Talkwalker, Emplifi Social Marketing Cloud has a better performance when we talk about our own publications. On the "open sea", TalkWalker has excellent performance and coverage.
Chose Emplifi
Emplifi Social Marketing Cloud is way more all-in-one, has more features and is very innovative compared to Sprout Social. There were a lot of bugs in Sprout, but they could include boosting posts (where it usually messed up, so in that way I understand Emplifi's decision not …
Chose Emplifi
I never used other similar products.
Chose Emplifi
Emplifi Social Marketing Cloud had more options, but it was a long time ago and I wasn't in the finance/ops team who took the decision. Also, the advocacy models are costly, why we are not using them still. I also think that the social listening option/ tool was very relevant …
Chose Emplifi
I feel that all three of these tools are great, and it may even come down to personal preference on minor things (such as the way certain information is presented or visualized) when determining which is best. For us, Emplifi Social Marketing Cloud's strong features come at a …
Chose Emplifi
The reporting part is much more fancy and easy to use than BRANDWATCH! However, I use more the ENGAGE and PUBLISH functions of BRANDWATCH because I'm more efficient with it.
Chose Emplifi
Emplifi seems to offer very standard products at a lower price than competitors.
Chose Emplifi
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on …
Chose Emplifi
We are assessing new functionalities to bring retail attention to our website. Within the scope of this vision we found a product in Emplifi's portfolio that could help us on moving in the right direction. At the moment is on hold because it is not a priority in our strategic …
Chose Emplifi
Emplifi seemed a better solution than the others that we trialled when looking for a solution. the reason we chose Emplifi (then Social Bakers) was its slick dashboards, and user-friendliness when it came to setting up dashboards and creating personalised tags on our content. …
Chose Emplifi
I'm able to fine-tune reporting more thoroughly with Emplifi Social Commerce Cloud.
Chose Emplifi
Emplifi is a more complete tool than others and they're more updated with trends (like scheduling reels)
Features
Cool TabsEmplifi
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Cool Tabs
-
Ratings
Emplifi
7.8
Ratings
1% above category average
Boolean keyword searches00 Ratings8.50 Ratings
Filtering out noise/spam00 Ratings7.10 Ratings
Sentiment analysis00 Ratings8.00 Ratings
Broad channel coverage00 Ratings7.50 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Cool Tabs
-
Ratings
Emplifi
7.4
Ratings
8% below category average
Content planning and scheduling00 Ratings7.80 Ratings
Audience targeting00 Ratings7.00 Ratings
Content optimization00 Ratings6.80 Ratings
Workflow management00 Ratings8.20 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Cool Tabs
-
Ratings
Emplifi
6.3
Ratings
23% below category average
Automated routing and prioritization00 Ratings6.60 Ratings
Customer interaction histories00 Ratings6.40 Ratings
Bulk actions00 Ratings5.80 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Cool Tabs
-
Ratings
Emplifi
7.8
Ratings
1% above category average
Lead generation00 Ratings8.00 Ratings
Content marketing00 Ratings7.30 Ratings
Paid media management00 Ratings8.00 Ratings
Campaigns and promotions00 Ratings8.00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Cool Tabs
-
Ratings
Emplifi
7.2
Ratings
16% below category average
Twitter00 Ratings6.70 Ratings
Facebook00 Ratings8.00 Ratings
LinkedIn00 Ratings5.90 Ratings
Google+00 Ratings8.00 Ratings
Instagram00 Ratings7.00 Ratings
Pinterest00 Ratings7.00 Ratings
YouTube00 Ratings8.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Cool Tabs
-
Ratings
Emplifi
7.6
Ratings
4% below category average
Campaign success analytics00 Ratings8.30 Ratings
Real-time tracking00 Ratings7.20 Ratings
Competitor analysis00 Ratings7.40 Ratings
Account management
Comparison of Account management features of Product A and Product B
Cool Tabs
-
Ratings
Emplifi
7.3
Ratings
9% below category average
Role-based user permissions & privileges00 Ratings8.20 Ratings
Mobile access00 Ratings6.40 Ratings
Best Alternatives
Cool TabsEmplifi
Small Businesses
Growave
Growave
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Echobox Social
Echobox Social
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Sprout Social
Sprout Social
Score 8.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cool TabsEmplifi
Likelihood to Recommend
9.8
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
9.1
(0 ratings)
Usability
7.3
(0 ratings)
7.3
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(0 ratings)
Online Training
-
(0 ratings)
6.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
Cool TabsEmplifi
Likelihood to Recommend
If your business is huge on Instagram and you have a big following and post daily, You will get detailed insight into the traffic. I don't think that Cool Tabs is perfect, but it automatically will give you feedback on KPI for your social media pages. If you want deeper details, you may have to upgrade.
Read full review
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
Read full review
Pros
  • Cool Tabs is well suitable for handling social handles and hashtags.
  • They have an excellent customer service experience that is always available to help and to improve the product.
  • Cool Tabs provides a detailed resource for collecting information for your products, in order to create an excellent and satisfactory experience for my work.
Read full review
  • Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
  • Community - really simple one board collecting of all our social messages makes replying simple
  • dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals
Read full review
Cons
  • It would be nice to be able to filter Instagram reports by country, geographical area or by language.
  • It would be nice to be able to monitor posts on Facebook
Read full review
  • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
  • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
  • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
Read full review
Likelihood to Renew
I have a good relationship with the customer service and I love to help them to promote their service.
Read full review
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
Read full review
Usability
No answers on this topic
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
Read full review
Support Rating
No answers on this topic
Every time I've reached out to our account manager or even support in general, they've been there. I love the fact that I can always ask for help. Also, the chat function within the tool is helpful as well. It is something I always look for in a solution because when you're in the middle of working, and there is an issue, you can quickly reach out and get an answer.
Read full review
Online Training
No answers on this topic
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Read full review
Implementation Rating
No answers on this topic
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Read full review
Alternatives Considered
Although both of them are great at their own levels, I like Cools Tabs more because it is very easy to use and very simple. I use it all the time to check up on the standard of my work and it has never let me down. Also their support team is very cooperative.
Read full review
Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any way in the almost a year we've used it.
Read full review
Return on Investment
  • We have used it for Facebook and Instagram applications for the same campaign with the same cost, so it improves or ROI.
  • It has improved our engagement rate and has attracted 202 Facebook pagelikes, so it has its impact on the ROI overall.
Read full review
  • Volaris was able to improve their positive sentiment by 7% in their user-generated content (UGC).
  • The optimization of content management workflows led to them becoming the second-most-popular airline brand in Mexico and the USA in 2022 according to Emplifi.
  • By tracking our content performance with Emplifi, we were able to improve our creatives and increase the total shares by 15% vs. previous the year.
Read full review
ScreenShots

Cool Tabs Screenshots

Screenshot of Page Performance DashboardScreenshot of Stats DashboardScreenshot of Instagram hashtag analysis: top potential contributorsScreenshot of Instagram hashtag analysis: words analysisScreenshot of Twitter Hashtag Analysis: Main StatsScreenshot of Campaign Stats Dashboard

Emplifi Screenshots

Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.