Cool Tabs vs. Later Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cool Tabs
Score 9.6 out of 10
Small Businesses (1-50 employees)
Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types of dynamics to choose from: Paths (Choose Your Own Adventure), Trivia, Personality Tests, Instant Win, sweepstakes, competitions, coupon codes, and more. Cool Tabs enables users to create interactive content…
$49
Per User per Month
Later Social
Score 6.7 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Pricing
Cool TabsLater Social
Editions & Modules
Stone
$49
Per User per Month
Gold
$199
Per User per Month
Diamond
$399
Per User per Month
Diamond with Unlimited Campaigns
$499
Per User per Month
Diamond with Paths
$499
User per Month
Diamond with Paths and Unlimited Campaigns
$699
User per Month
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
Offerings
Pricing Offerings
Cool TabsLater Social
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$49 per planNo setup fee
Additional Details33% discount available for annual subscription.
More Pricing Information
Community Pulse
Cool TabsLater Social
Considered Both Products
Cool Tabs
Chose Cool Tabs
Although both of them are great at their own levels, I like Cools Tabs more because it is very easy to use and very simple. I use it all the time to check up on the standard of my work and it has never let me down. Also their support team is very cooperative.
Chose Cool Tabs
Easypromos is one of the best tools you can use to run your contests. The application allows you to create contests for Facebook, Instagram, Twitter, Pinterest and YouTube.You can choose the objective of your campaign, whether it is to increase followers, improve your brand …
Chose Cool Tabs
MailChimp had more features with email, but we already had an email service provider. It helped us lower the cost greatly. With companies that don't have an ESP, maybe MailChimp would work out, but if there already is one, I don't think there is a need. Also, conversation …
Chose Cool Tabs
We have gone to Cool-Tabs after testing the Hootsuite monitoring. We were not entirely satisfied with the amount and type of information we obtained. With Cool-Tabs we trawled better on Twitter and Instagram hashtags and we can easily identify influencers.

Chose Cool Tabs
We selected Cool Tabs because of the flexible interface and the settings options that it offers for social media promotions, but most importantly we have realised that its strength is also the fantastic support service.
Chose Cool Tabs
It allows you to purchase the application for a single use, and you do not need to pay per month. It is ideal if you do promotions during different months.
Chose Cool Tabs
Cool Tabs offers better customer service.
Chose Cool Tabs
Some friends recommended Cool Tabs to me, so I have not tried other similar products.
Later Social
Chose Later Social
In my opinion, Later Social covers way more platforms than Salsa. I would much rather use Later Social. My org wanted me to use Salsa so it's all in the same place, but it is not as user friendly to me, and doesn't cover as many platforms as Later Social.
Chose Later Social
Later is hands-down the best platform I have used for planning and scheduling content.
Chose Later Social
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts …
Chose Later Social
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. …
Chose Later Social
As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later.
Chose Later Social
Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting.
Chose Later Social
Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity.
Chose Later Social
I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are …
Chose Later Social
Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've …
Chose Later Social
I considered Hootsuite, but I don't think they have a free plan.
Chose Later Social
We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be …
Chose Later Social
Later is very affordable and kind of a hidden gem. While Sprout Social provides analytics that Later doesn't have, that's not a feature we were looking for. Multiple users do not cost extra money and the number of posts you get based on your plan is more than enough even if you …
Chose Later Social
Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you.
Chose Later Social
I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, …
Features
Cool TabsLater Social
Publishing
Comparison of Publishing features of Product A and Product B
Cool Tabs
-
Ratings
Later Social
9.0
Ratings
11% above category average
Content planning and scheduling00 Ratings10.00 Ratings
Content optimization00 Ratings9.00 Ratings
Workflow management00 Ratings8.00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Cool Tabs
-
Ratings
Later Social
7.2
Ratings
16% below category average
Twitter00 Ratings7.00 Ratings
Facebook00 Ratings7.00 Ratings
LinkedIn00 Ratings5.00 Ratings
Instagram00 Ratings10.00 Ratings
Pinterest00 Ratings10.00 Ratings
YouTube00 Ratings4.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Cool Tabs
-
Ratings
Later Social
4.0
Ratings
66% below category average
Campaign success analytics00 Ratings4.00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Cool Tabs
-
Ratings
Later Social
10.0
Ratings
22% above category average
Mobile access00 Ratings10.00 Ratings
Best Alternatives
Cool TabsLater Social
Small Businesses
Growave
Growave
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Echobox Social
Echobox Social
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Sprout Social
Sprout Social
Score 8.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cool TabsLater Social
Likelihood to Recommend
9.8
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
-
(0 ratings)
Usability
7.3
(0 ratings)
9.4
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
Cool TabsLater Social
Likelihood to Recommend
If your business is huge on Instagram and you have a big following and post daily, You will get detailed insight into the traffic. I don't think that Cool Tabs is perfect, but it automatically will give you feedback on KPI for your social media pages. If you want deeper details, you may have to upgrade.
Read full review
Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
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Pros
  • Cool Tabs is well suitable for handling social handles and hashtags.
  • They have an excellent customer service experience that is always available to help and to improve the product.
  • Cool Tabs provides a detailed resource for collecting information for your products, in order to create an excellent and satisfactory experience for my work.
Read full review
  • Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature.
  • Great analytics available for Instagram - something that lacks on many other platforms.
  • The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link.
  • It's easy to switch between accounts if you are managing multiple brands and platforms.
Read full review
Cons
  • It would be nice to be able to filter Instagram reports by country, geographical area or by language.
  • It would be nice to be able to monitor posts on Facebook
Read full review
  • Would be wonderful if there was a way to copy posts easily.
  • Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
  • Would be nice to be able to schedule posts to Facebook Groups.
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Likelihood to Renew
I have a good relationship with the customer service and I love to help them to promote their service.
Read full review
No answers on this topic
Usability
No answers on this topic
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
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Support Rating
No answers on this topic
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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Alternatives Considered
Although both of them are great at their own levels, I like Cools Tabs more because it is very easy to use and very simple. I use it all the time to check up on the standard of my work and it has never let me down. Also their support team is very cooperative.
Read full review
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool.
Read full review
Return on Investment
  • We have used it for Facebook and Instagram applications for the same campaign with the same cost, so it improves or ROI.
  • It has improved our engagement rate and has attracted 202 Facebook pagelikes, so it has its impact on the ROI overall.
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  • Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
  • Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!
Read full review
ScreenShots

Cool Tabs Screenshots

Screenshot of Page Performance DashboardScreenshot of Stats DashboardScreenshot of Instagram hashtag analysis: top potential contributorsScreenshot of Instagram hashtag analysis: words analysisScreenshot of Twitter Hashtag Analysis: Main StatsScreenshot of Campaign Stats Dashboard