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Later Social

Score6.8 out of 10

104 Reviews and Ratings

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What is Later Social?

Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Later Social has to offer, as determined by TrustRadius' reviewers.
Based on 104 ratings of Later Social's features
View all features

Top Performing Features

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

  • Instagram

    The software allows users to monitor, publish and respond via Instagram.

    Category average: 9.2

  • Pinterest

    The software allows users to monitor, publish and respond via Pinterest.

    Category average: 8.4

Areas for Improvement

  • LinkedIn

    The software allows users to monitor, publish and respond via LinkedIn, including Groups.

    Category average: 8.9

  • YouTube

    The software allows users to monitor, publish and respond via YouTube.

    Category average: 8.4

  • Campaign success analytics

    Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

    Category average: 8.6

Reviews

What users are saying about Later Social.
View all reviews

Love Later Social wouldnt trade it for any other social media program

Incentivized
Verified User
Manager in Social Media (11-50 employees employees)

Use Cases and Deployment Scope

I use Later Social for scheduling posting on SM, analytics, and link in bio. My organization is active on all platforms and really needs to reach wider audiences. Later Social really helps in this case to make my scheduling so much easier and faster. The user interface is easy to learn and easy to use for texts, pictures, and videos.

Pros

  • Analytics - so easy to read
  • Calendar scheduling - easy to quickly view and use
  • Link in bio. So simple.

Cons

  • when you schedule a post, a green banner pops up over all the social platforms. I really wish that wasn't there. I have to click the x or wait for it to go away so I can move to another platform. I just wish if it was going to give me confirmation, it was smaller or right next to the post on the calendar. It shouldn't cover up things I need to get to.
  • Add BlueSky! It's gaining traction!

Return on Investment

  • Later Social helps me use my time efficiently - I don't have hard numbers, I just know it's easy to use and helps my brain stay organized so I can do more.

Usability

Alternatives Considered

Salsa Engage

Other Software Used

Canva, Kapwing

Enough research, just choose Later.

Incentivized
Verified User
Manager in Social Media (11-50 employees employees)

Use Cases and Deployment Scope

We used later to schedule our posts and ensure our feed looked aesthetically the way we wanted it to. It was easy to synch our social channels via their scheduler as well.

Pros

  • Scheduling and aesthetically planning.
  • Hashtag research.
  • Best time to post data.

Cons

  • Better analytics.
  • More in-depth messaging and inbox capabilities.

Return on Investment

  • Spend 50% less time scheduling because the platform is so intuitive.
  • Solely leaning on Later's best time to post analytics instead of doing my own research.

Alternatives Considered

Sprout Social, Emplifi Social Marketing Cloud and Hootsuite

Other Software Used

Emplifi Social Marketing Cloud, Aspire Agency, Bitly

Super starter social media manager for small businesses - even for low tech owners

Incentivized
Suzanne Stafford
Principal in Corporate at Faery Court Masquerade Ball (1-10 employees employees)

Use Cases and Deployment Scope

I use Later to post social media updates across multiple platforms. Was looking for a lower cost way to schedule posts. Later is working well. The hashtag feature is helpful.

Pros

  • Hashtag suggestions helpful
  • Options to customize for each platform is helpful

Cons

  • Would be wonderful if there was a way to copy posts easily.
  • Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
  • Would be nice to be able to schedule posts to Facebook Groups.

Most Important Features

  • schedule posts to later date / time
  • ability to post to multiple platforms

Return on Investment

  • Later has really helped streamline social media posting and lessened the time required to manage the posts.

Alternatives Considered

Hootsuite

Stop Waiting for Later and Go Get Later Now for Social Media.

Incentivized
Katrina Julia, Founder and CEO FIT Life CreationView profile
Creator + CEO in Corporate at FIT Life Creation (1-10 employees employees)

Use Cases and Deployment Scope

I found out about it Later in 2015, + love it! Their education and resources are great. I and we use them for LinkedIn and Twitter repurposing and shares currently. I directed my VA to automate and scale this area. It is easy and a great solution to help scale society. We may expand further in other options soon as well.

Pros

  • Easy to use.
  • Scaleable
  • Drag and drop.
  • Multiple social channels in one place.

Cons

  • Partner with other users.

Most Important Features

  • Easy to use.
  • Multiple channels.

Return on Investment

  • Positive ROI saving time.

Alternatives Considered

ClickUp

Switching to Later Review was the best decision I ever made

Incentivized
Sebastian Correa MarsicoView profile
Digital Content Lead in Marketing at Tavano Team (11-50 employees employees)

Pros

  • Social Media Analytics
  • Hashtag Analysis
  • Multiple Users
  • Best time to post
  • Variety of Social Media platforms supported
  • Great price

Cons

  • Nothing comes to mind!

Most Important Features

  • Content Scheduling
  • Social Media Analytics
  • Media management
  • Good on desktop and mobile

Return on Investment

  • Streamlined operations
  • Saved money
  • Access to data faster
  • We only use one tool now

Alternatives Considered

Hootsuite, Buffer, HubSpot Marketing Hub and Canva

Other Software Used

Facebook for Business, Google Ad Manager, Canva, Notion, Slack, Zoom, HubSpot Marketing Hub, LinkedIn Sales Navigator, Figma, WordPress, Adobe Illustrator CC, Google Drive

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