Coremetrics / IBM Digital Analytics (discontinued) vs. Full Circle Insights
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Coremetrics / IBM Digital Analytics (discontinued) | Score7.9 out of 10 | N/A | Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward. | N/A |
 Full Circle Insights | Score8 out of 10 | N/A | Full Circle Insights (formerly Full Circle CRM) is built on the Salesforce platform and is primarily a marketing performance management tool. It is used to calculate the ROI from marketing programs and includes robust analytics dashboards. As such it integrates with the major marketing automation systems including Marketo, Eloqua and Act-On. | N/A |
| Coremetrics / IBM Digital Analytics (discontinued) | Full Circle Insights | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Coremetrics / IBM Digital Analytics (discontinued) | Full Circle Insights | |
|---|---|---|
| Likelihood to Recommend | 7.0 | 8.0 |
| Likelihood to Renew | 5.8 | 10.0 |
| Usability | 9.0 | - |
| Availability | 10.0 | - |
| Performance | 8.0 | - |
| Support Rating | 2.3 | 10.0 |
| In-Person Training | - | 10.0 |
| Online Training | 7.1 | - |
| Implementation Rating | 9.9 | 10.0 |
| Configurability | 8.0 | - |
| Product Scalability | 9.0 | - |