Coremetrics / IBM Digital Analytics (discontinued) vs. Twilio Segment
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Coremetrics / IBM Digital Analytics (discontinued) | Score7.9 out of 10 | N/A | Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward. | N/A |
 Twilio Segment | Score8.3 out of 10 | N/A | Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and… | $120 per month |
| Coremetrics / IBM Digital Analytics (discontinued) | Twilio Segment | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Coremetrics / IBM Digital Analytics (discontinued) | Twilio Segment | |||||||||||||||||||||||||||||||
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| Tag Management |
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| Audience Segmentation & Targeting |
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| Customer Data Management |
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| Coremetrics / IBM Digital Analytics (discontinued) | Twilio Segment | |
|---|---|---|
| Likelihood to Recommend | 7.0 | 8.7 |
| Likelihood to Renew | 5.8 | - |
| Usability | 9.0 | - |
| Availability | 10.0 | - |
| Performance | 8.0 | - |
| Support Rating | 2.3 | 7.7 |
| Online Training | 7.1 | - |
| Implementation Rating | 9.9 | - |
| Configurability | 8.0 | - |
| Product Scalability | 9.0 | - |