CoSchedule Marketing Suite vs. Emplifi

CoSchedule Marketing Suite

Emplifi

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
CoSchedule Marketing Suite	Score 10.0 out of 10	N/A	CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.	N/A
Emplifi	Score 7.6 out of 10	Mid-Size Companies (51-1,000 employees)	Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…	N/A

Pricing

CoSchedule Marketing Suite

Emplifi

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
CoSchedule Marketing Suite	Emplifi
Free Trial
No	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	CoSchedule Marketing Suite	Emplifi
Considered Both Products	CoSchedule Marketing Suite Verified User Anonymous Chose CoSchedule Marketing Suite Hootsuite has gotten soooooo expensive in relation to the functionality it provides. The value is just not there compared to when prices were lower for SMBs. In contrast, CoSchedule Marketing Suite provides huge value for the price and the tiered pricing based on users, number … Incentivized Helpful? Kèlene Poyurs Co-Founder Chose CoSchedule Marketing Suite CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but … Incentivized Helpful? Ben Caplan Risk Manager, and Insurance Agent Chose CoSchedule Marketing Suite CoSchedule offers a lot more than some of its competitors, but you have to evaluate what your organization needs and doesn't need. For some organizations, they only need a content planner for social media, and CoSchedule might not be the best fit due to price compared to some … Incentivized Helpful? Verified User Anonymous Chose CoSchedule Marketing Suite CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also … Incentivized Helpful? Alexa Tsongranis Founder Chose CoSchedule Marketing Suite After trying other social media scheduling tools, CoSchedule is my favorite. Like I said previously, it fills the gaps I've found in other tools. I feel more organized with CoSchedule and prefer their mobile app as well. Incentivized Helpful? Kinga Odziemek Owner Chose CoSchedule Marketing Suite CoSchedule better supports the content creation and redistribution of content activities. The best thing was that you can get it all automated here, while other tools do not provide with support. I would say CoSchedule is one of the best tools for managing both content and … Incentivized Helpful? Jeremy Miller Brand Builder & Keynote Speaker Chose CoSchedule Marketing Suite Hootsuite Pro and Buffer Incentivized Helpful? Al Schoneman Content Marketing Manager Chose CoSchedule Marketing Suite Crescendo has some very powerful features such as a built in editor that provides a simpler editing suite than Wordpress, especially valuable for contributors. The fact that it has multiple levels of contributor/author/editor is a real plus. There is also a comments box that … Incentivized Helpful?	Emplifi Verified User Anonymous Chose Emplifi A better tool in terms of measurement Incentivized Helpful? Verified User Anonymous Chose Emplifi Sprout Social, Brandwatch and Hootsuite Incentivized Helpful? Verified User Anonymous Chose Emplifi I think that Emplifi Social Marketing Cloud is unique, has all in one super easy to use and if you are on social media work is a tool that you need to use no only the big brands, Emplifi Social Marketing Cloud is for everyone who want grow up in this industry and doesn't exist … Incentivized Helpful? SC Sam Co Director of Customer Experience Chose Emplifi Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any … Incentivized Helpful? Verified User Anonymous Chose Emplifi Emplifi's support is responsive and quick to act on our requests, which puts them above competitors in my opinion. Incentivized Helpful? CO Carla Oliveira Digital mobilisation coordinator Chose Emplifi Emplifi Social Marketing Cloud it's a more complete tool to manage social media content and data insights and analysis. As a global organization, we do not have so many issues with multiple users, permissions and we can have a big picture of all accounts - as well as their … Incentivized Helpful? Verified User Anonymous Chose Emplifi Brandwatch has a bigger scope on listening outside conversations on Twitter or other channels such as Influencers. Emplifi Social Marketing Cloud has that ability but works best in helping us manage our own scope (eg. fanpages and accounts) like comments form our fans and brand … Incentivized Helpful? KC Katy Cumberland Digital Community Manager Chose Emplifi Kustomer is great for our Email and Chat tickets, but was less optimized for social media. It was less organized regarding incoming channel (including public comments with direct messages in the same ticket) which made it difficult to accurately reply to customers with the info … Incentivized Helpful? JF Jordane FERRARI Responsible for customer service online Chose Emplifi Emplifi Social Marketing Cloud is more complete in every way when compared to Facelift Cloud. Incentivized Helpful? AC Ana Cuellar Innovation Owner Chose Emplifi We selected Live Advisor Go In Store because at that moment, it was complete and more useful. However now our brands are looking for something different, something that will help the Live Advisor to make things better and easier. We are looking for solutions more into 1 to 1 … Incentivized Helpful? Verified User Anonymous Chose Emplifi Different use cases Incentivized Helpful? Verified User Anonymous Chose Emplifi In relation to Talkwalker, Emplifi Social Marketing Cloud has a better performance when we talk about our own publications. On the "open sea", TalkWalker has excellent performance and coverage. Incentivized Helpful? IV Ineke Vanhaelemeesch Branded Content Coordinator Chose Emplifi Emplifi Social Marketing Cloud is way more all-in-one, has more features and is very innovative compared to Sprout Social. There were a lot of bugs in Sprout, but they could include boosting posts (where it usually messed up, so in that way I understand Emplifi's decision not … Incentivized Helpful? Verified User Anonymous Chose Emplifi I never used other similar products. Incentivized Helpful? Verified User Anonymous Chose Emplifi Emplifi Social Marketing Cloud had more options, but it was a long time ago and I wasn't in the finance/ops team who took the decision. Also, the advocacy models are costly, why we are not using them still. I also think that the social listening option/ tool was very relevant … Incentivized Helpful? Verified User Anonymous Chose Emplifi I feel that all three of these tools are great, and it may even come down to personal preference on minor things (such as the way certain information is presented or visualized) when determining which is best. For us, Emplifi Social Marketing Cloud's strong features come at a … Incentivized Helpful? Verified User Anonymous Chose Emplifi The reporting part is much more fancy and easy to use than BRANDWATCH! However, I use more the ENGAGE and PUBLISH functions of BRANDWATCH because I'm more efficient with it. Incentivized Helpful? Verified User Anonymous Chose Emplifi Emplifi seems to offer very standard products at a lower price than competitors. Incentivized Helpful? Verified User Anonymous Chose Emplifi We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on … Incentivized Helpful? AG Anderson Gomez Business Development Manager Chose Emplifi We are assessing new functionalities to bring retail attention to our website. Within the scope of this vision we found a product in Emplifi's portfolio that could help us on moving in the right direction. At the moment is on hold because it is not a priority in our strategic … Incentivized Helpful? Verified User Anonymous Chose Emplifi Emplifi seemed a better solution than the others that we trialled when looking for a solution. the reason we chose Emplifi (then Social Bakers) was its slick dashboards, and user-friendliness when it came to setting up dashboards and creating personalised tags on our content. … Incentivized Helpful? GN Ginyn Noble Cadavillo Sr. Engagement Marketing Analyst Chose Emplifi Emplifi combined the functionalities we maximized in our previous tools and offered more features. Incentivized Helpful? Verified User Anonymous Chose Emplifi I'm able to fine-tune reporting more thoroughly with Emplifi Social Commerce Cloud. Incentivized Helpful? Verified User Anonymous Chose Emplifi Emplifi is a more complete tool than others and they're more updated with trends (like scheduling reels) Incentivized Helpful?

Features

CoSchedule Marketing Suite

Emplifi

Content Creation

Comparison of Content Creation features of Product A and Product B
	CoSchedule Marketing Suite 7.3 Ratings 10% below category average	Emplifi - Ratings
Ideation	5.00 Ratings	00 Ratings
Content collaboration	7.00 Ratings	00 Ratings
Content calendar	10.00 Ratings	00 Ratings

Content Publishing

Comparison of Content Publishing features of Product A and Product B
	CoSchedule Marketing Suite 10.0 Ratings 21% above category average	Emplifi - Ratings
Content distribution	10.00 Ratings	00 Ratings
Content promotion	10.00 Ratings	00 Ratings
Content automation	10.00 Ratings	00 Ratings

Content Reporting & Analytics

Comparison of Content Reporting & Analytics features of Product A and Product B
	CoSchedule Marketing Suite 10.0 Ratings 24% above category average	Emplifi - Ratings
Closed-loop tracking and reporting	10.00 Ratings	00 Ratings
Content performance analytics	10.00 Ratings	00 Ratings

Listening/monitoring

Comparison of Listening/monitoring features of Product A and Product B
	CoSchedule Marketing Suite - Ratings	Emplifi 7.8 Ratings 1% above category average
Boolean keyword searches	00 Ratings	8.50 Ratings
Filtering out noise/spam	00 Ratings	7.10 Ratings
Sentiment analysis	00 Ratings	8.00 Ratings
Broad channel coverage	00 Ratings	7.50 Ratings

Publishing

Comparison of Publishing features of Product A and Product B
	CoSchedule Marketing Suite - Ratings	Emplifi 7.4 Ratings 8% below category average
Content planning and scheduling	00 Ratings	7.80 Ratings
Audience targeting	00 Ratings	7.00 Ratings
Content optimization	00 Ratings	6.80 Ratings
Workflow management	00 Ratings	8.20 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	CoSchedule Marketing Suite - Ratings	Emplifi 6.3 Ratings 23% below category average
Automated routing and prioritization	00 Ratings	6.60 Ratings
Customer interaction histories	00 Ratings	6.40 Ratings
Bulk actions	00 Ratings	5.80 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	CoSchedule Marketing Suite - Ratings	Emplifi 7.8 Ratings 1% above category average
Lead generation	00 Ratings	8.00 Ratings
Content marketing	00 Ratings	7.30 Ratings
Paid media management	00 Ratings	8.00 Ratings
Campaigns and promotions	00 Ratings	8.00 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	CoSchedule Marketing Suite - Ratings	Emplifi 7.2 Ratings 16% below category average
Twitter	00 Ratings	6.70 Ratings
Facebook	00 Ratings	8.00 Ratings
LinkedIn	00 Ratings	5.90 Ratings
Google+	00 Ratings	8.00 Ratings
Instagram	00 Ratings	7.00 Ratings
Pinterest	00 Ratings	7.00 Ratings
YouTube	00 Ratings	8.00 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	CoSchedule Marketing Suite - Ratings	Emplifi 7.6 Ratings 4% below category average
Campaign success analytics	00 Ratings	8.30 Ratings
Real-time tracking	00 Ratings	7.20 Ratings
Competitor analysis	00 Ratings	7.40 Ratings

Account management

Comparison of Account management features of Product A and Product B
	CoSchedule Marketing Suite - Ratings	Emplifi 7.3 Ratings 9% below category average
Role-based user permissions & privileges	00 Ratings	8.20 Ratings
Mobile access	00 Ratings	6.40 Ratings

Best Alternatives
	CoSchedule Marketing Suite	Emplifi
Small Businesses	Vyond Score 8.7 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	Conductor Score 8.6 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Conductor Score 8.6 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	CoSchedule Marketing Suite	Emplifi
Likelihood to Recommend	10.0 (0 ratings)	8.8 (0 ratings)
Likelihood to Renew	- (0 ratings)	9.1 (0 ratings)
Usability	10.0 (0 ratings)	7.3 (0 ratings)
Support Rating	9.0 (0 ratings)	9.0 (0 ratings)
Online Training	- (0 ratings)	6.0 (0 ratings)
Implementation Rating	- (0 ratings)	9.1 (0 ratings)

User Testimonials
	CoSchedule Marketing Suite	Emplifi
Likelihood to Recommend	CoSchedule does more than just content planning, it helps you organize your content, betters your content with headline analyzers, and allows you to organize your work and marketing calendars as well. If your organization is in a spot where you need a well-rounded tool to help with content, marketing, or even task organization, CoSchedule might be the right fit. Incentivized Ben Caplan Risk Manager, and Insurance Agent Read full review	- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes. Incentivized Verified User Anonymous Read full review
Pros	Best time to post is great at updating to when we get the most engagement by platform Requeue tool to slate out additional posts for a given piece of content is a huge time saver Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself Incentivized Verified User Anonymous Read full review	Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective Community - really simple one board collecting of all our social messages makes replying simple dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals Incentivized Verified User Anonymous Read full review
Cons	The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead. The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging. In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen. Incentivized Brandon Weaver Head of Content Read full review	Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators Katy Cumberland Digital Community Manager Read full review
Likelihood to Renew	No answers on this topic	the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy Incentivized AD anna di stefano Senior Social Media Manager Read full review
Usability	The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up. Incentivized Verified User Anonymous Read full review	Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained. Incentivized Anderson Gomez Business Development Manager Read full review
Support Rating	I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums. Incentivized Ben Caplan Risk Manager, and Insurance Agent Read full review	Every time I've reached out to our account manager or even support in general, they've been there. I love the fact that I can always ask for help. Also, the chat function within the tool is helpful as well. It is something I always look for in a solution because when you're in the middle of working, and there is an issue, you can quickly reach out and get an answer. Incentivized Barika Phillips Bell Co-Founder Read full review
Online Training	No answers on this topic	The online training was fine but, in the end, the best way to learn any product is by actually using it. Shubhankar Goel Digital Marketing Analyst Read full review
Implementation Rating	No answers on this topic	The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it! Boris MERCIER Global Head of Social Media Read full review
Alternatives Considered	CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but has the added Canva-type integration, which makes it more appealing to our clients who want to be able to easily put together their own images. CoSchedule is a bit pricy, which can be prohibitive for clients who don't pay in dollars. Incentivized Kèlene Poyurs Co-Founder Read full review	Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any way in the almost a year we've used it. SC Sam Co Director of Customer Experience Read full review
Return on Investment	Operationally, it is easier and faster to train new staff and get them comfortable in their roles and with their projects. We are producing more content, faster. We are more aware of what everyone else in the department is working on. Incentivized Nate Casimiro Marketing Operations Manager Read full review	Volaris was able to improve their positive sentiment by 7% in their user-generated content (UGC). The optimization of content management workflows led to them becoming the second-most-popular airline brand in Mexico and the USA in 2022 according to Emplifi. By tracking our content performance with Emplifi, we were able to improve our creatives and increase the total shares by 15% vs. previous the year. Incentivized JG Juan Pablo Ganem Head of content and social media Read full review
ScreenShots	CoSchedule Marketing Suite Screenshots	Emplifi Screenshots