CoSchedule Marketing Suite vs. Later Social

CoSchedule Marketing Suite

Later Social

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
CoSchedule Marketing Suite	Score 10.0 out of 10	N/A	CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.	N/A
Later Social	Score 6.7 out of 10	N/A	Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.	$25 per month

Pricing

CoSchedule Marketing Suite

Later Social

Editions & Modules

No answers on this topic

Starter: $25
per month
Growth: $45
per month
Advanced: $80
per month
Agency: $200
per month
Enterprise: Contact Sales

Offerings

Pricing Offerings
CoSchedule Marketing Suite	Later Social
Free Trial
No	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

33% discount available for annual subscription.

More Pricing Information

Community Pulse
	CoSchedule Marketing Suite	Later Social
Considered Both Products	CoSchedule Marketing Suite Verified User Anonymous Chose CoSchedule Marketing Suite Hootsuite has gotten soooooo expensive in relation to the functionality it provides. The value is just not there compared to when prices were lower for SMBs. In contrast, CoSchedule Marketing Suite provides huge value for the price and the tiered pricing based on users, number … Incentivized Helpful? Kèlene Poyurs Co-Founder Chose CoSchedule Marketing Suite CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but … Incentivized Helpful? Ben Caplan Risk Manager, and Insurance Agent Chose CoSchedule Marketing Suite CoSchedule offers a lot more than some of its competitors, but you have to evaluate what your organization needs and doesn't need. For some organizations, they only need a content planner for social media, and CoSchedule might not be the best fit due to price compared to some … Incentivized Helpful? Verified User Anonymous Chose CoSchedule Marketing Suite CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also … Incentivized Helpful? Alexa Tsongranis Founder Chose CoSchedule Marketing Suite After trying other social media scheduling tools, CoSchedule is my favorite. Like I said previously, it fills the gaps I've found in other tools. I feel more organized with CoSchedule and prefer their mobile app as well. Incentivized Helpful? Kinga Odziemek Owner Chose CoSchedule Marketing Suite CoSchedule better supports the content creation and redistribution of content activities. The best thing was that you can get it all automated here, while other tools do not provide with support. I would say CoSchedule is one of the best tools for managing both content and … Incentivized Helpful? Jeremy Miller Brand Builder & Keynote Speaker Chose CoSchedule Marketing Suite Hootsuite Pro and Buffer Incentivized Helpful? Al Schoneman Content Marketing Manager Chose CoSchedule Marketing Suite Crescendo has some very powerful features such as a built in editor that provides a simpler editing suite than Wordpress, especially valuable for contributors. The fact that it has multiple levels of contributor/author/editor is a real plus. There is also a comments box that … Incentivized Helpful?	Later Social Verified User Anonymous Chose Later Social In my opinion, Later Social covers way more platforms than Salsa. I would much rather use Later Social. My org wanted me to use Salsa so it's all in the same place, but it is not as user friendly to me, and doesn't cover as many platforms as Later Social. Incentivized Helpful? Verified User Anonymous Chose Later Social Later is hands-down the best platform I have used for planning and scheduling content. Incentivized Helpful? SS Suzanne Stafford Principal Chose Later Social I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts … Incentivized Helpful? Katrina Julia, Founder and CEO FIT Life Creation Creator + CEO Chose Later Social Different type of tool. Incentivized Helpful? Sebastian Correa Marsico Digital Content Lead Chose Later Social It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. … Incentivized Helpful? Alexandra Ceambur Content Marketer, and Blog Writer Chose Later Social As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later. Incentivized Helpful? Verified User Anonymous Chose Later Social Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting. Incentivized Helpful? Genie Forkner Co-Owner, Executive Director of Marketing & Public Relations Chose Later Social Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity. Incentivized Helpful? Ayo Bamgbose, Assoc CIPD, MSc Social Media & Digital Marketing Educator Chose Later Social I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are … Incentivized Helpful? Lauren Kelley Director of Content Chose Later Social Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've … Incentivized Helpful? Verified User Anonymous Chose Later Social I considered Hootsuite, but I don't think they have a free plan. Incentivized Helpful? Verified User Anonymous Chose Later Social We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be … Incentivized Helpful? Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy Chose Later Social Later is very affordable and kind of a hidden gem. While Sprout Social provides analytics that Later doesn't have, that's not a feature we were looking for. Multiple users do not cost extra money and the number of posts you get based on your plan is more than enough even if you … Incentivized Helpful? Meredith Walter Marketing Manager Chose Later Social Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you. Incentivized Helpful? Josephine Stafford Owner Chose Later Social I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, … Incentivized Helpful?

Features

CoSchedule Marketing Suite

Later Social

Content Creation

Comparison of Content Creation features of Product A and Product B
	CoSchedule Marketing Suite 7.3 Ratings 10% below category average	Later Social - Ratings
Ideation	5.00 Ratings	00 Ratings
Content collaboration	7.00 Ratings	00 Ratings
Content calendar	10.00 Ratings	00 Ratings

Content Publishing

Comparison of Content Publishing features of Product A and Product B
	CoSchedule Marketing Suite 10.0 Ratings 21% above category average	Later Social - Ratings
Content distribution	10.00 Ratings	00 Ratings
Content promotion	10.00 Ratings	00 Ratings
Content automation	10.00 Ratings	00 Ratings

Content Reporting & Analytics

Comparison of Content Reporting & Analytics features of Product A and Product B
	CoSchedule Marketing Suite 10.0 Ratings 24% above category average	Later Social - Ratings
Closed-loop tracking and reporting	10.00 Ratings	00 Ratings
Content performance analytics	10.00 Ratings	00 Ratings

Publishing

Comparison of Publishing features of Product A and Product B
	CoSchedule Marketing Suite - Ratings	Later Social 9.0 Ratings 11% above category average
Content planning and scheduling	00 Ratings	10.00 Ratings
Content optimization	00 Ratings	9.00 Ratings
Workflow management	00 Ratings	8.00 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	CoSchedule Marketing Suite - Ratings	Later Social 7.2 Ratings 16% below category average
Twitter	00 Ratings	7.00 Ratings
Facebook	00 Ratings	7.00 Ratings
LinkedIn	00 Ratings	5.00 Ratings
Instagram	00 Ratings	10.00 Ratings
Pinterest	00 Ratings	10.00 Ratings
YouTube	00 Ratings	4.00 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	CoSchedule Marketing Suite - Ratings	Later Social 4.0 Ratings 66% below category average
Campaign success analytics	00 Ratings	4.00 Ratings

Account management

Comparison of Account management features of Product A and Product B
	CoSchedule Marketing Suite - Ratings	Later Social 10.0 Ratings 22% above category average
Mobile access	00 Ratings	10.00 Ratings

Best Alternatives
	CoSchedule Marketing Suite	Later Social
Small Businesses	Vyond Score 8.7 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	Conductor Score 8.6 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Conductor Score 8.6 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	CoSchedule Marketing Suite	Later Social
Likelihood to Recommend	10.0 (0 ratings)	10.0 (0 ratings)
Usability	10.0 (0 ratings)	9.4 (0 ratings)
Support Rating	9.0 (0 ratings)	9.0 (0 ratings)

User Testimonials
	CoSchedule Marketing Suite	Later Social
Likelihood to Recommend	CoSchedule does more than just content planning, it helps you organize your content, betters your content with headline analyzers, and allows you to organize your work and marketing calendars as well. If your organization is in a spot where you need a well-rounded tool to help with content, marketing, or even task organization, CoSchedule might be the right fit. Incentivized Ben Caplan Risk Manager, and Insurance Agent Read full review	Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple. Incentivized Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy Read full review
Pros	Best time to post is great at updating to when we get the most engagement by platform Requeue tool to slate out additional posts for a given piece of content is a huge time saver Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself Incentivized Verified User Anonymous Read full review	Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature. Great analytics available for Instagram - something that lacks on many other platforms. The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link. It's easy to switch between accounts if you are managing multiple brands and platforms. Incentivized Lauren Kelley Director of Content Read full review
Cons	The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead. The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging. In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen. Incentivized Brandon Weaver Head of Content Read full review	Would be wonderful if there was a way to copy posts easily. Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email. Would be nice to be able to schedule posts to Facebook Groups. Incentivized SS Suzanne Stafford Principal Read full review
Usability	The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up. Incentivized Verified User Anonymous Read full review	The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great! Incentivized Verified User Anonymous Read full review
Support Rating	I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums. Incentivized Ben Caplan Risk Manager, and Insurance Agent Read full review	Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement. Incentivized Ayo Bamgbose Assoc CIPD MSc Social Media & Digital Marketing Educator Read full review
Alternatives Considered	CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but has the added Canva-type integration, which makes it more appealing to our clients who want to be able to easily put together their own images. CoSchedule is a bit pricy, which can be prohibitive for clients who don't pay in dollars. Incentivized Kèlene Poyurs Co-Founder Read full review	It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool. Incentivized Sebastian Correa Marsico Digital Content Lead Read full review
Return on Investment	Operationally, it is easier and faster to train new staff and get them comfortable in their roles and with their projects. We are producing more content, faster. We are more aware of what everyone else in the department is working on. Incentivized Nate Casimiro Marketing Operations Manager Read full review	Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content. Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything! Incentivized Meredith Walter Marketing Manager Read full review
ScreenShots	CoSchedule Marketing Suite Screenshots