Crazy Egg vs. Quantum Metric

Crazy Egg is great if you have static content and want to be able to easily set up heatmaps and scrollmaps to see how people interact with your webpages across different devices types. Straightforward and reliable. In circumstances when you want fast turnarounds, Crazy Egg isn't the right tool as the visualisations often take the better part of a day to generate. It also doesn't perform well if your site has dynamic content - either AJAX-driven or dynamically expanding.

Incentivized

If you're looking to go beyond session replay and have a tool with intelligence to show you specific issues, and prioritize those, I think this is a good tool. Retailers that have had ups and downs, and are maybe seeing an increase in their online traffic/sales, who want a better view of how to improve the customer experience. You need a fairly mature digital analytics environment for this to make sense. If you have a more basic analytics environment, or you don't have the people/skills to use all the information QM can provide, it's probably not a good fit.

• Shows us exactly where users click on a page. Literally, the exact spot. This is useful in many different ways. You can see what links/buttons are clicked the most. You can see if a key CTA on the page IS NOT clicked - maybe you need a new design or the placement of that CTA is poor.
• You can see if users are clicking a spot on the page that is not actually actionable. Maybe your treatment of some text or an image makes it appear that an item is linked, but it is not actually linked. You can see that people are clicking on that item, and either go ahead and link it, or else change the design to look less 'clickable'.
• You can see what percentage of users actually view the different areas within your page. This is very useful when you run into a key stakeholder that demands certain content be above 'the fold'. Trying to explain to a non-technical person that 'the fold' is entirely dependent upon the user's screen size and resolution can be frustrating for both the stakeholder and yourself. Instead, using Crazy Egg's scrollmap feature, you can visually show that stakeholder that, for instance, 80% of users view the content that appears within the top 600 pixels of page height.
• The design of both the heatmaps and scrollmaps is fantastic.
• The 'page camera' software they offer works very well once you get the hang of it. This allows you to run tests on pages that include dynamic content (like a shopping cart product category page).

• Identifying user pain points and frustrations. Quantum Metrics has a data point called Rage Click which shows when a customer has clicked multiple times back to back on a particular section of the website.
• Replaying a session to see everything that is loading on the front end to the customer, as well as the backed end of the website, has been critical in troubleshooting the experience.
• Heatmaps are a awesome tool we have found very useful in showing engagement with different content on the page, how far user scroll & drop off and to see a split side by side view of the same page in an a/b test.

• Sometimes the snapshots record fewer visits as compared to another page variant even when traffic is evenly distributed between the two.
• Crazy Egg has limited heatmap visualizations.
• Need to delete snapshots after it reaches the max limit. It happens fast if you are taking both mobile and desktop views of pages.

Incentivized

• Quantum could share some use cases implemented by similar industries in accordance with the key problems as inputs.
• We should be able to see some of the most common solutions that could be integrated within our product based on the step of the user journey I am at.
• Expanding capabilities to integrate with high-level tools integrated.

Incentivized

It's a great tool considering how inexpensive it is. If used correctly and you have a plan for tracking your websites, this tool can make a world of a difference. If you are not going to sit down and take the time to make a plan for how to use this tool, I would say it is not worth your time. Yes, you can look at items on your website that need to be changed, but without a consistent plan, other important items that need changing can be lost in the mix. Make sure you have enough time and energy to invest in this and it will be well worth it

Quantum is a nice tool and is user friendly however I believe there always room for improvement. We have experienced minor issues with a few sessions which were solved by Quantum support reps in a timely manner and some of the dashboards are not as robust as other tools we use

Incentivized

It's not clear what features there are. The navigation icon is not labeled. It's hard to know where to start when you're first logging in as a first-time user. It's hard to know how to set up anything and there aren't many helpful tutorials in-product. I don't want to be kicked out of a help center or read the documentation.

Incentivized

For a new user, it's pretty intuitive to onboard and start doing the basic functionalities. But QM has a lot of functionalities which can be leveraged by more team members (especially when you don't have analysts dedicatedly using this) if further enhancements to usability are made.

Incentivized

I never had any issues with CrazyEgg being down or not working when i need it, and I use it pretty much everyday

Incentivized

I think support is an area where Crazy Egg is lacking. I would love to have a quarterly check-in with a Crazy Egg rep to understand what kinds of changes have been made to the platform and what is on the horizon. I also think a quick consulting sessions with a rep could be extremely beneficial, as I'm sure there are ways to use the tool that we haven't even thought about yet that would be extremely insightful for our team.

Incentivized

I've been very impressed with the support Quantum Metric has provided. Our amazing Customer Success team has provided excellent service and has gone above and beyond in helping us use and understand the tool. We hold weekly calls with multiple teams and QM has been proactive in bringing things to our team's attention and making suggestions. The support has been one of the most important aspects of having QM and has allowed us to make great strides in improving how we use data and user research in our work.

Incentivized

Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!

It is simple. JavaScript code needs to be added to any pages where you want to run tests. That's it.

There are a lot of tools with similar feature and closely equal pricing- This factor is the most confusing. As we need something for our website and not every tool has everything and it took time for us to understand this. We choose Crazy Egg for its ease of using and anyone can be trained to use it. The main reason to chose Crazy Egg is the ease of creating snapshots and downloadable features. For me personally -the "confetti" feature helped a lot and its the main feature which is like a ALL IN 1.

Incentivized

Quantum Metric has unmatched support and is easy to use. The simple data visualization gave us an excellent analysis on specific pages and was a game changer. In other words, other tools may offer the same, but that's all. An easy-to-understand breakdown of how customers spent their time is provided. It makes it easier to empathize with others and understand their behaviors. Quantum Metric offers the whole package, unlike other tools.

Incentivized

Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things. As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.

• Positive Impact: Answering questions that analytics cannot. i.e. Are people seeing the PayPal button? We can measure how many people start the PayPal process on our site. However, its hard to know if low numbers are because of low interest or because our customers are missing the option.
• Positive Impact: Measuring user engagement for page types to determine what elements on the page are most important to our customers.
• Positive Impact: Lower cost than competitors to use helpful engagement tracking software. Currently, we're not consistently using Crazy Egg for user engagement so the $50 a month is perfect for our current needs.

Incentivized

• The service is not cheap, so don't commit unless you're going to use it.
• Really improved our tech support process by allowing us to identify problems much sooner.
• Helped identify potential frustrations, which could be eliminated to reduce friction at checkout.

Incentivized