Creatio vs. HubSpot CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Creatio
Score 9.7 out of 10
N/A
Creatio is a provider of a no-code platform to automate industry workflows. The Creatio offering includes a no-code platform (Studio Creatio), along with CRM applications for Marketing, Sales, and Service, industry workflows for 20 verticals and marketplace add-ons. Marketing Creatio - a ready-to-use platform to automate marketing campaigns and lead management workflows with no-code and maximum degree of freedom. Sales Creatio - an end-to-end…
$25
per month per user
HubSpot CRM
Score 8.3 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
CreatioHubSpot CRM
Editions & Modules
Growth
$25
per month per user
Enterprise
$55
per month per user
Unlimited
$85
per month per user
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
CreatioHubSpot CRM
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCreatio Sales, Creatio Marketing, and Creatio Service are available as add-ons for $15 per month, per user. Creatio AI is included in every tier of the Creatio platform (Growth, Enterprise, and Unlimited). Additional AI Tokens are available for $150 per pack. 5 user minimum.
More Pricing Information
Community Pulse
CreatioHubSpot CRM
Considered Both Products
Creatio
Chose Creatio
Salesforce CMS, ClientTrack by Eccovia, CaseWorthy and Penelope
Chose Creatio
Creatio was both more affordable and easier to customize than Salesforce, if slightly less robust, and represented an easy decision when we made the switch.
Chose Creatio
We previously used Salesforce as our CRM. While it has great functionality, we found it to be cost prohibitive to always require consultants to configure and update as our business needs or processes changed. No other platform reviewed ticked as many boxes as we needed in its …
Chose Creatio
Creatio is miles ahead of Infor - now, looking back on Infor, it seems very dated and restricted. I love how you can work things out and change things yourself in Creatio. And if things are a bit more complicated, you have your dedicated team person to help you. We have …
Chose Creatio
Although we haven't totally removed Oracle CX Sales, it's less effective due to its outdated sales marketing capabilities unlike Creatio, which offers robust tools at a lower cost.
Chose Creatio
Sure, the low code approach is eating the world and [is] a powerful feature in this CRM. But training time and time for implementation could be much [longer] than expected.
Chose Creatio
We selected Creatio because it's the most optimal system for our current business requirements and their further scale [development]. Also, we valued the support of the vendor and the big community of implement teams.
Chose Creatio
One-stop-shop for your sales and service needs
Chose Creatio
[Creatio is] more flexible and much more economical.
Chose Creatio
Creatio provides powerful features at an affordable cost. It is easy to customize and set up. The user interface is intuitive. It is possible to set up business rules with an easy interface without writing code. The basic setup can be performed by a business user, without …
Chose Creatio
I had used this as an intern, didn't work much on it.
Chose Creatio
Creatio is much faster and more configurable than Salesforce. The first thing that I noticed when migrating from Salesforce to Creatio was how few clicks it took to record activity or create a new task. Similarly, the page loading speed is so much faster which saves me hours …
Chose Creatio
We selected Creatio to replace Hubspot because it was a better fit for our objectives.
Chose Creatio
For this customer, I've been choosing among AmoCRM, Insightly, Bitrix24, Zoho Bigin (and CRM) and many others. The choice of Creatio was predicted mostly by the fact, that the company was using Terrasoft CRM previously. So it was a safe decision and choice to have the same …
Chose Creatio
The system’s UI, rich functionality, and a great potential for scalability made the system stand out among other vendors. It is a fully-fledged solution that allowed us to work with customer data way more efficiently and improve our processes on a regular basis.
Chose Creatio
The user-friendliness of Creatio was a big selling point along with the low-code initiatives, both of which were important to our business. With Salesforce, unlimited wasn't really unlimited. You couldn't deploy an on-site instance and the overall cost of the system far …
Chose Creatio
Creatio stood out from other vendors in terms of both the system’s usability and robustness. We were impressed by the flexibility of customization that the system provides. On top of that, Creatio’s technical support is always very quick to respond and helpful.
HubSpot CRM
Chose HubSpot CRM
We use Apollo.io, but that's just for some sales automation. Mostly, HubSpot CRM has everything that a not-so-power user of a particular stream would ask for. You cannot go wrong with HubSpot CRM, and a very easy decision unless somebody has very specific requirements. As a …
Chose HubSpot CRM
I have worked for companies that used Pipedrive and Zoho CRM Plus, but despite their differences in features, I find these tools to be the same. Zoho CRM Plus is excellent software to keep clients' information in the same location, but it is too costly if you ask me. Pipedrive …
Chose HubSpot CRM
We liked the automated marketing that is available in HubSpot CRM compared to other products. It's also very easy to create reporting and view pipelines for different teams.
Chose HubSpot CRM
We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams …
Chose HubSpot CRM
I used Salesforce in a previous company. It was way more complex, especially because we would receive bugs and error messages that would prevent us from fixing the issue when it was urgent, as it would cause a contract not to be sent, for example. We had a customized version …
Chose HubSpot CRM
HubSpot CRM has closed the gap and stacks up to staple CRM's like Sales Force. They've made themselves more appealing by lowering the entry-cost to get started.
Chose HubSpot CRM
HubSpot CRM definitely has the most features and is built for enterprise clients. We have been testing some other CRMs. They often have limited functionality but for a cheaper price ex. Attio.
Chose HubSpot CRM
We integrated salesfoce and HubSpot CRM. HubSpot CRM is great for marketing but we believed salesforce had a better workflow and CRM capabilities.
Chose HubSpot CRM
Better in almost every way for a small business - more straightforward, more functionality out of the box, really easy to understand, and get support too.
Chose HubSpot CRM
HubSpot is easier to navigate, work in, and export data compared to these other software. Its integration with Zapier, Slack, and Chargebee has revolutionized the relationship between our sales and CS teams, making information extremely easy to find. These other platforms I …
Chose HubSpot CRM
I think SFDC does some things better than HS but overall comparable. ChurnZero literally serves a different purpose, but I will say that Company/ Contact management and reporting are much easier in CZ.
Chose HubSpot CRM
I prefer use of Monday overall and we have since transitioned to Monday for many of our teams. I think Monday has a more intuitive interface and better customization. Training is inferior to HubSpot, but customer support is superior. Monday, frankly looks cooler.
Chose HubSpot CRM
HubSpot CRM has its own strengths and is well suited for companies in the Series A/Series B range. I have used other tools which are highly customizable but when the use-cases are particularly unique and custom.
Chose HubSpot CRM
We felt that HubSpot CRM served us better when we were still a start up, and tailors also very well to scale ups. We felt Monday was a tool more for start ups that wanted a CRM and project management tool at the same time, which wasn't what we were looking for. Salesforce CRM …
Chose HubSpot CRM
We selected HubSpot CRM because it was so many tools in one and felt like the right sized platform for my agency (we are small, just a few folks). The academy and self serve option made onboarding feel easier than I thought. The other tools are mainly email providers, we …
Chose HubSpot CRM
HubSpot CRM works 'by itself', if you add different components to the suite, like Marketing, for example, you won't lose data or need to check the quality of syncs, APIs or webhooks. It's all native, all in one.
Chose HubSpot CRM
We use/used Active Campaign in one of our companies and in our current company we are using High Level. The main reason we use a combination of the two is due to the budget constraints. High Level is far more affordable, provides many if not all of the same features as …
Chose HubSpot CRM
Salesforce is the leading legacy (and modern) provider for a reason, but it should be clearly mentioned that is so admin-heavy that it is sometimes just very burdensome to work with them. Basically, you need an entire team of employees work full-time with Salesforce just to …
Chose HubSpot CRM
We currently mostly use Robly for newsletters and email campaigns. It's a bit simpler and straightforward in design, results, and reporting.
Chose HubSpot CRM
In our company, we previously used various CRMs that often had shortcomings and failed us at critical moments. Since adopting HubSpot CRM, we've noticed significant improvements, as it allows us to segment our databases, properly qualify leads, and generate reports and insights …
Chose HubSpot CRM
HubSpot CRM allows you to create much more complex and sophisticated workflows than most competitors that I have used. At the same time, it does the basics very well if all you want to do is create a list of contacts, send them emails, and measure your email deliverability and …
Chose HubSpot CRM
HubSpot CRM is just a very attractive well organized platform that is constantly evolving and had it not been for the cost and contract terms it would be a top recommendation.
Chose HubSpot CRM
Salesforce got overly complicated and expensive. Some basic needs like sequencing were an added expense (although this was a number of years ago)
Chose HubSpot CRM
Microsoft Dynamics is not very flexible in connecting with other apps or with other ideas and processes. Salesforce is definitely too costly and also the customer service is not working well. HubSpot is doing much better on that, and overall, it's the solution that has from our …
Features
CreatioHubSpot CRM
Low-Code Development
Comparison of Low-Code Development features of Product A and Product B
Creatio
8.9
Ratings
5% above category average
HubSpot CRM
-
Ratings
Platform Security8.80 Ratings00 Ratings
Platform User Management8.80 Ratings00 Ratings
Reusability8.80 Ratings00 Ratings
Platform Scalability8.50 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
7.5
Ratings
3% below category average
Customer data management / contact management00 Ratings8.70 Ratings
Workflow management00 Ratings6.60 Ratings
Territory management00 Ratings4.90 Ratings
Opportunity management00 Ratings7.60 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.80 Ratings
Contract management00 Ratings7.90 Ratings
Quote & order management00 Ratings7.60 Ratings
Interaction tracking00 Ratings8.60 Ratings
Channel / partner relationship management00 Ratings8.20 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
7.8
Ratings
3% above category average
Case management00 Ratings8.50 Ratings
Call center management00 Ratings6.20 Ratings
Help desk management00 Ratings8.70 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
7.4
Ratings
2% below category average
Lead management00 Ratings7.90 Ratings
Email marketing00 Ratings7.00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
8.0
Ratings
5% above category average
Task management00 Ratings9.20 Ratings
Billing and invoicing management00 Ratings7.60 Ratings
Reporting00 Ratings7.30 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
7.2
Ratings
5% below category average
Forecasting00 Ratings7.10 Ratings
Pipeline visualization00 Ratings7.10 Ratings
Customizable reports00 Ratings7.30 Ratings
Customization
Comparison of Customization features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
6.8
Ratings
10% below category average
Custom fields00 Ratings7.90 Ratings
Custom objects00 Ratings5.40 Ratings
Scripting environment00 Ratings6.30 Ratings
API for custom integration00 Ratings7.60 Ratings
Security
Comparison of Security features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
7.9
Ratings
5% below category average
Single sign-on capability00 Ratings8.10 Ratings
Role-based user permissions00 Ratings7.80 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
5.7
Ratings
25% below category average
Social data00 Ratings5.60 Ratings
Social engagement00 Ratings5.90 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
8.1
Ratings
10% above category average
Marketing automation00 Ratings6.90 Ratings
Compensation management00 Ratings9.30 Ratings
Platform
Comparison of Platform features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
8.3
Ratings
12% above category average
Mobile access00 Ratings8.30 Ratings
Best Alternatives
CreatioHubSpot CRM
Small Businesses
Stackby
Stackby
Score 9.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Quixy
Quixy
Score 9.9 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
AppSheet
AppSheet
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CreatioHubSpot CRM
Likelihood to Recommend
9.7
(0 ratings)
7.6
(0 ratings)
Likelihood to Renew
9.9
(0 ratings)
9.3
(0 ratings)
Usability
9.1
(0 ratings)
7.2
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
7.3
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
7.1
(0 ratings)
Online Training
8.2
(0 ratings)
-
(0 ratings)
Implementation Rating
9.6
(0 ratings)
8.1
(0 ratings)
Configurability
9.1
(0 ratings)
-
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
CreatioHubSpot CRM
Likelihood to Recommend
Creatio is well suited in following scenarios: Complex Business process modelling and automation, Low code No code development which is best for efficient timelines, customized reporting and dashboarding, seamless integration with other technologies. Scenarios where Creatio is less appropriate: Solutions which require high cutomizations on the frontend side as this can be done by javascript modifications but it increases the load on the page and slows it down.
Read full review
Most of our clients are either government institutions or Education sector clients, such as universities, colleges, Coaching Institutes, and Competitive boards. We store their data in a single place. That means we can keep our one client's data in one place without any confusion. Our data is always clear and understandable while it is in HubSpot CRM.
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Pros
  • Creatio's client success team is super. The team is collaborative, solution-oriented, and client-driven. We have weekly meetings with the team. They show up prepared with solutions/ideas to business requests and they are clearly engaged.
  • Creatio's infrastructure team has been critical to our ability to execute our cloud strategy. They have worked with us to set up our testing and production environments within Azure, assisted in testing, and are responsive and flexible to our unique requirements.
  • Creatio has been very flexible to requests for customization. We have taken their low-code out-of-the-box solution and "Ringlerized" it. The benefit for us is an application that meets our niche business needs.
Read full review
  • The ability to create marketing campaigns and have control over when to stop and when to send the next according to your cadence design is excellent. However the ability to see the performance and the history for each prospect is so simple and so accessible - I kicked myself for not getting it sooner.
  • Having one place to create companies and contacts as well as score leads and track all contract products means we don't have to miss any renewals.
  • The Deal tracker gives us the ability to track multiple pipelines as well as team and individual metrics like average sale, percentage of goal, contribution to team effort which when mixed with an activity tracker means the team stays lean and mean to crush all goals.
  • The real time chat feature means prospects can navigate to our landing page for info about us, levels of product availability, pricing and begin a quick chat with members of the sales and support team.
  • Intel features along with lead scoring, SEO integration, podcasts and white papers all combine to be the most comprehensive CRM you could need.
Read full review
Cons
  • When we started using Creatio in 2022 the new user interface had just been released and did not include all the features we needed; however, we used a more classic user interface and were still satisfied with the results.
  • The ability to capture a digital signature directly within the application was missing in the base system; however, Creatio connected us with a partner that provided a solution for this specific situation.
Read full review
  • At times, it feels like there are too many options, which can be overwhelming when trying to grasp all that it has to offer fully.
  • The reporting features are lacking. It can be challenging to pull and export reports to share with users who are not on Hubspot.
  • It appears to have more issues with Windows; it consistently logs out and requires re-login to the CRM and the HubSpot Outlook add-on.
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Likelihood to Renew
We have always used a CRM and Creatio has proven to be much more effective in meeting our needs than our previous provider. Its customizability will allow us to adapt this product as our business may change in the future.
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To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
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Usability
It's very user friendly, at least to me ;-) No downtime, quick with updates, lot's op possibilities and options to explore and work with. I also realy like to use the Creatio Academy, it's a bit much but in this case less is more is the opposite: the more the better
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Once you are set up with HubSpot CRM, it becomes difficult to use any other tool, as it integrates you into the workflow and makes it a habit to log in to HubSpot to identify tasks for the day. The overall ease of use is also a brilliant factor in using HubSpot. They push you towards deal closure and revenue generation.
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Reliability and Availability
Other than the daily maintenance window where the server may be inaccessible for a few minutes, there have been no issues with accessing our Creatio site. The daily maintenance window is outside normal business hours so it does not affect our Users - just myself when I am looking to implement changes.
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No answers on this topic
Performance
Some Users have reported slow responses from the server at times which seems to be localized. Users are based across four different time zones and the issue is intermittent.
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No answers on this topic
Support Rating
Creatio support is generally very responsive and often responds much faster than the expected SLAs. We have very rarely had "blocking" problems when creating new applications or features, and in all cases, Creatio has been able to help us or direct us to a solution. Overall, we are very satisfied with their support.
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Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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Online Training
Most of the roadblocks to learning were not discovered until the users were actually in the system using it on a day to day basis. Our Customer Success Manager has offered to setup additional training sessions as needed to close the gaps in our learning. Some areas which required some additional training are setting up filters, dashboards, and generating reports.
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No answers on this topic
Implementation Rating
The project manager for our implementation was great to work with and took the time to understand our business. We felt very comfortable going into the project with a reasonable scope of work to provide us with a functional version of Creatio to meet our needs. Unfortunately, we came across multiple challenges with this partner in their deliverables and timelines. Thankfully Creatio was able to provide support resources to ensure we were able to launch. We have since changed partners for our third-party support.
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If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Alternatives Considered
Creatio is miles ahead of Infor - now, looking back on Infor, it seems very dated and restricted. I love how you can work things out and change things yourself in Creatio. And if things are a bit more complicated, you have your dedicated team person to help you. We have Olga, who is amazing and really understands what we are trying to achieve.
Read full review
Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
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Scalability
I can see the promise of how it can be customized to other aspects of our business.
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No answers on this topic
Return on Investment
  • We went from manually processing Work Orders into Invoices once a day - representing significant impact to turn around speeds - to submitting automatically in real time, eliminating a great deal of human transcription errors and freeing up a great deal of operations time
  • Custom Implementation automation in Creatio has eliminated 4-6 hours of configuration work per sale in comparison to our old manual methods
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  • Gave a ton of visibility into user and sales funnel.
  • Able to get back to new signups or inbound leads much faster, sometimes within minutes. We have a Slack integration that's super helpful.
  • Saved hours each week that were earlier spent digging through emails or spreadsheets for context; meetings are a lot shorter because it is super easy to go through the created reports.
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ScreenShots

Creatio Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.