| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Customer.io | Score9.4 out of 10 | Small Businesses (1-50 employees) | Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year. | $100 per month |
 Iterable | Score8.7 out of 10 | N/A | Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications. | N/A |
| Customer.io | Iterable | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | Optional | Optional | ||||||||||||||
| Additional Details | Essentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation. | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Customer.io | Iterable | |
|---|---|---|
| Considered Both Products | No answer on this topic | Chose Iterable Iterable is so much easier to understand in terms of the UI and is a joy to use everyday. This is huge especially if you're in the operations/more technical area of the marketing team. Again, the support you get is a huge factor with Iterable! Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Iterable We like the API the most, it seemed the most straightforward, it is easy to update profiles and user traits. Additionally, we use segment and we wanted something that could be a source and a destination in Segment. We also like the identify calls so you can track a customer … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Iterable The
software is extremely easy to use and the campaign section is also very
detailed in the way that one can easily use it for experiments. It has made my Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Customer.io | Iterable | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Email & Online Marketing |
| ||||||||||||||||||||||||||||
| Reporting & Analytics |
| ||||||||||||||||||||||||||||
| Platform & Infrastructure |
| ||||||||||||||||||||||||||||
| Customer.io | Iterable | |
|---|---|---|
| Likelihood to Recommend | 10.0 | 8.6 |
| Likelihood to Renew | - | 9.1 |
| Usability | 9.0 | 9.1 |
| Availability | - | 8.6 |
| Performance | - | 8.5 |
| Support Rating | - | 9.1 |
| Online Training | - | 6.4 |
| Product Scalability | - | 9.1 |
