| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Customer.io | Score9.5 out of 10 | Small Businesses (1-50 employees) | Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year. | $100 per month |
 Intuit Mailchimp | Score8.1 out of 10 | N/A | Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions. | $0 per month |
| Customer.io | Intuit Mailchimp | |||||||||||||||
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| Editions & Modules | No answers on this topic |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | Essentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation. | — | ||||||||||||||
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| Customer.io | Intuit Mailchimp | |
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| Considered Both Products | Chose Customer.io Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Customer.io Customer.io is much more comprehensive and powerful. It takes some getting used to but once you understand how it works, you have a ton of control when it comes to email marketing. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Customer.io I found Customer.io much easier to navigate than any of the other email platforms out there, and the pricing is MUCH better as well. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Customer.io Customer is much more flexible and enables a greater amount of personalization. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Customer.io Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Customer.io | Intuit Mailchimp | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Platform & Infrastructure |
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| Customer.io | Intuit Mailchimp | |
|---|---|---|
| Likelihood to Recommend | 10.0 | 7.9 |
| Likelihood to Renew | - | 8.4 |
| Usability | 9.0 | 8.7 |
| Availability | - | 9.5 |
| Performance | - | 8.9 |
| Support Rating | - | 8.3 |
| Implementation Rating | - | 7.4 |
| Configurability | - | 10.0 |
| Ease of integration | - | 8.0 |
| Product Scalability | - | 9.5 |
| Vendor post-sale | - | 10.0 |
| Vendor pre-sale | - | 10.0 |
