Datanyze can be a useful tool for understanding your market. You're able to use Datanyze to see how many people are using your technology as well as who is using your competitors. Receiving alerts on who is adding and dropping you vs your competitors is always helpful. It's a tool that can potentially give back as much as you put in.
The list provides specific emails, phone numbers, and titles for individual contacts. This is a major help in the corporate sales world as finding the right contact is everything.
The List provides an awesome search function that allows for advanced searching of industries, brands, and contacts. The search function is perfect for boiling down exactly who or what I'm looking for, and also helps to generate new sales ideas.
The List does a very cool job of providing cool examples of creative and ad spots used in current campaigns. This is an excellent tool for brainstorming and creating proposals. This function is also fully searchable and easy to look through.
Datanyze used to give really good data on specific person level. You could then look up prospects using the Chrome extension inside of LinkedIn. This made prospecting extremely easy and very efficient. Unfortunately, this no longer exists and it is much harder to do without their data.
I have found that sometimes the data inside of datanyze is not always current. When reaching out to companies they will mention that they were just testing a tool, not fully using it.
There are really no other places to push the data from Datanyze except for Salesforce. This makes it tough when using other tools or CRMs.
I've used products like Builtwith and Wappalyzer and neither compare to the level and organization of data within Datanyze. It's much more robust and easy to access. However, it isn't perfect and sometimes needs to be updated, or removed and re-installed simply for it to function
I have never used a different subscription style product. My other experiences with sales research has had me using LinkedIn and Google in a very rudimentary fashion. The List is light years ahead of anything I was doing otherwise.