Dealfront vs. Demandbase One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dealfront
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Formed from the merger of Leadfeeder and Echobot, Dealfront is a Go-to-Market Platform for Europe used by businesses to find leads and close deals.N/A
Demandbase One
Score 9.9 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
Pricing
DealfrontDemandbase One
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DealfrontDemandbase One
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
DealfrontDemandbase One
Considered Both Products
Dealfront
Chose Dealfront
Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.
Chose Dealfront
Its a great combination for effective and powerful sales and marketing. Leadfeeder integrates excellent with Pipedrive.
Chose Dealfront
Among all the competitors, Leadfeeder gives us the most visibility in terms of website traffic and lead score. The most important part of this is the contact identification that is recorded with a connection to the CRM. The account mapping and website traffic connection is the …
Chose Dealfront
Leadberry was not an option offered above but that is the other option similar to this that I have taken a look at. I thought Leadfeeder had a better interface and served better & more results, enough to justify their higher price point compared to Leadberry. I have also looked …
Chose Dealfront
Price was a big factor. This software was roughly a quarter of the cost. Plus Lead Forensics charges to access the emails of people at the company where as LeadFeeder does not.
Chose Dealfront
I used Sharpspring's reverse IP looking up for a while. Leadfeeder is far superior. It tracks and shows site visits by multiple people within an organization and rarely shows service provider names. We usually get the real companies.
Chose Dealfront
Lead Forensics is a more costly option. Their fee is several hundreds of dollars a month. They give you the same information as LeadFeeder but different dashboard visuals. You will also have to pay extra if you need email addresses.
Leadfeeder gives you a more cost-effective …
Chose Dealfront
Leadfeeder seems to be more accurate than SharpSpring's visitor tracking, specifically with the ability to blacklist ISPs and internal users based on IP ranges. Leadfeeder's connection to Salesforce and the ability to assign prospects/visitors to our internal users makes it a …
Demandbase One
Chose Demandbase One
I have only used Demandbase One so far, but I have heard from other colleagues that they prefer this tool over other tools they have used in the past. The only comparison I can make is doing it manually, which makes a massive difference, so I recommend a tool like Demandbase.
Chose Demandbase One
I'm not sure what other products our marketing team has evaluated or currently uses, but we are also using Drift for insight into website activity and live chats. They're similar in that you can track engagement but I've found the reports are a little more finicky. They also …
Chose Demandbase One
I like Demandbase better then Bullhorn. Demandbase is alot more user friendly.
Chose Demandbase One
Similar but I find the email digests more useful.
The chrome extensions stack up fairly evenly against each other.
Chose Demandbase One
I would use both as sometimes Lusha provides more phonenumbers
Chose Demandbase One
I haven't work with any other ABM product
Chose Demandbase One
They are different in many ways, but I like the Demandbase One platform best, because it gives us a better representation of what the ABM accounts are doing, by giving us a score representing the data of the last 30 days instead of real time.
Chose Demandbase One
I think it complements the service, not directly competing. Both are great prospecting tools that help improve overall productivity which results in eventual increase in sales and revenue. LinkedIn Sales Navigator is important during prospecting, in terms of the details of …
Chose Demandbase One
Demandbase One is much more of a true ABM tool. Apollo is more helpful in finding customer data and contact information.
Chose Demandbase One
I'm not sure about current feature set, but will reevaluate in October. It seemed more algorithmic than the Demandbase One set-up process.
Chose Demandbase One
I have used Marketo much longer and know how to do a lot more in that platform so I prefer that more at the moment but am willing to grow in my knowledge/ use if I can understand more how to better utilize Demandbase and be more cost effective and efficient.
Chose Demandbase One
Truly, I have not used anything super similar to Demandbase One, which maybe is why I am so blown away by the services. I have not used a platform that truly shows who is interested and backs it up with reliable information. At my past B2B tech company, there was some sort of …
Chose Demandbase One
I believe we also use ABM, but not sure. I do not evaluate the tools, I just use them
Chose Demandbase One
We actually use in tandem. Except zoom info, which Demandbase One replaced. Seems more accurate w intent but we doesn’t have contact data built in
Chose Demandbase One
We actually use both as, in our opinion, Zoominfo is better at the individual level and Demandbase One is better at the account level.
Chose Demandbase One
Integrated DSP was a huge selling point. Also, Demandbase One can use our ad tags simply and easily and this makes a huge difference.
Chose Demandbase One
Demandbase One was more economical and feature-rich. The interface was also intuitive to use and all the key features were part of the core package like the journey builder, intents etc. So no hidden fees or long term contracts to get the essentials
Chose Demandbase One
I am not too sure why we chose Demandbase One over RollWorks. I believe it was the holistic offering that our team liked and how it worked well with our systems such as Salesforce/Pardot. In the end, I am happy with the selection and taking the learnings we have from the …
Chose Demandbase One
Back then it had an attribution module, but it was sunset
Chose Demandbase One
Demandbase had a higher account match rate for our known and unknown accounts. We also leverage in-platform advertising a lot for our targeted account approach and Demandbase has an exceptional platform for this use case. The most impactful difference was the relationship we …
Chose Demandbase One
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack.

Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and …
Chose Demandbase One
I wasn't part of the decision-making back then so I wasn't examining competitors or similar services.
Chose Demandbase One
I prefer Demandbase due to its superior data quality, integrations, personalization, sales enablement, and customer support.
Features
DealfrontDemandbase One
Engagement
Comparison of Engagement features of Product A and Product B
Dealfront
-
Ratings
Demandbase One
8.7
Ratings
7% above category average
Automated routing and prioritization00 Ratings8.40 Ratings
Customer interaction histories00 Ratings8.60 Ratings
Syndicated content00 Ratings8.60 Ratings
Personalization00 Ratings9.00 Ratings
Engagement data tracking00 Ratings8.70 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Dealfront
-
Ratings
Demandbase One
8.5
Ratings
9% above category average
Ad campaign creation00 Ratings8.50 Ratings
Display advertising00 Ratings9.10 Ratings
Contextual advertising00 Ratings8.20 Ratings
Social advertising00 Ratings8.20 Ratings
Ad reporting and analytics00 Ratings8.50 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Dealfront
-
Ratings
Demandbase One
9.0
Ratings
10% above category average
Standard visitor segmentation00 Ratings8.80 Ratings
Behavioral visitor segmentation00 Ratings9.00 Ratings
ABM sales intelligence00 Ratings9.10 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Dealfront
-
Ratings
Demandbase One
8.8
Ratings
12% above category average
3rd party intent signals00 Ratings9.00 Ratings
Downstream intent signals00 Ratings8.20 Ratings
Account identification00 Ratings9.10 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Dealfront
-
Ratings
Demandbase One
9.1
Ratings
8% above category average
Automated workflow & orchestration00 Ratings9.10 Ratings
Best Alternatives
DealfrontDemandbase One
Small Businesses
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Dealfront
Dealfront
Score 8.7 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 9.4 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Enterprises
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 6.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DealfrontDemandbase One
Likelihood to Recommend
1.2
(0 ratings)
9.6
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
10.0
(0 ratings)
Usability
10.0
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
Online Training
-
(0 ratings)
9.0
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
DealfrontDemandbase One
Likelihood to Recommend
If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.
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Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
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Pros
  • Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
  • Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
  • The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.
Read full review
  • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
  • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
  • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
  • 'Challenges' and 'Trends' - information to engage prospects during conversations.
Read full review
Cons
  • Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.
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  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
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Likelihood to Renew
Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.
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Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Usability
Extremely intuitive and easy to use. The ability to create custom views and reports is very easy.
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InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Reliability and Availability
No answers on this topic
Seems to always work.
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Performance
No answers on this topic
It's pretty fast.
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Support Rating
No answers on this topic
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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In-Person Training
No answers on this topic
She was fine, but we only had one session
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Online Training
No answers on this topic
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Implementation Rating
No answers on this topic
Implementation is trivial. This is a cloud based solution. it is easy to identify companies and execs for alerting.Users looking to use the connections tool must download from social media and Outlook. They then have to upload the files to the platform.While they support custom sales triggers, users must define the key terms which define the event. Users must then wait several hours for the system to build the alert.
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Alternatives Considered
Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.
Read full review
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
Read full review
Return on Investment
  • It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
  • We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.
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  • Demandbase has given us the visibility our sales and marketing team needs in order to see how their top strategic accounts are performing and what their engagement level is like with our brand.
  • Demandbase makes it easy for us to scale our efforts because it is an easy-to-use platform.
  • We are able to demonstrate ROI and show the impact our Demandbase campaigns are having on our target accounts.
Read full review
ScreenShots

Dealfront Screenshots

Screenshot of Leadfeeder shows you the names of companies visiting your website.Screenshot of Leadfeeder prioritizes companies based on how active they've been on your website.Screenshot of Leadfeeder enriches your leads with company and contact information.Screenshot of Automatically update your CRM or get emails with lead data.

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of