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Demandbase One vs. LinkedIn Marketing Solutions

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Demandbase One

141 Reviews and Ratings

LinkedIn Marketing Solutions

232 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score9.9 out of 10
    Small Businesses (1-50 employees)
    		Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    LinkedIn Marketing Solutions

    Score9.1 out of 10
    		N/ALinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The…N/A
    Pricing
    Demandbase OneLinkedIn Marketing Solutions
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase OneLinkedIn Marketing Solutions
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneLinkedIn Marketing Solutions
    Considered Both Products
    Demandbase
    Jack Eizenhafer
    Marketing Specialist in Marketing at SAE International (Automotive, 501-1000 employees)
    Chose Demandbase One
    I have used Marketo much longer and know how to do a lot more in that platform so I prefer that more at the moment but am willing to grow in my knowledge/ use if I can understand more how to better utilize Demandbase and be more cost effective and efficient.
    Incentivized
    Verified User
    Chose Demandbase One
    I am not too sure why we chose Demandbase One over RollWorks. I believe it was the holistic offering that our team liked and how it worked well with our systems such as Salesforce/Pardot. In the end, I am happy with the selection and taking the learnings we have from the …
    Incentivized
    Andrew Brisebois
    Business Development in Sales at Acro Media Inc (Computer Software, 51-200 employees)
    Chose Demandbase One
    We still use LinkedIn for accounts that Demandbase does not have enough contacts to target. Overall the tracking on engagement is much better on Demandbase.
    Incentivized
    Verified User
    Chose Demandbase One
    The price is much better, and the capabilities of integrations are also better.
    Incentivized
    LinkedIn
    Phil Parrish
    Co-founder, Managing Director in Corporate at PrograMetrix (Marketing & Advertising, 11-50 employees)
    Chose LinkedIn Marketing Solutions
    There is no cost to create a business account and get access to the Campaign Manager platform, so from a price perspective, this is a competitive advantage for LinkedIn Marketing Solutions compared to other platforms like Bombora or Terminus, which have technology licenses …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Demandbase OneLinkedIn Marketing Solutions
    Engagement
    Comparison of Engagement features of Demandbase One and LinkedIn Marketing Solutions
    Feature
    Demandbase One
    8.7
    5 Ratings
    LinkedIn Marketing Solutions
    -
    Ratings
    Automated routing and prioritization8.43 Ratings00 Ratings
    Customer interaction histories8.65 Ratings00 Ratings
    Syndicated content8.62 Ratings00 Ratings
    Personalization9.05 Ratings00 Ratings
    Engagement data tracking8.75 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and LinkedIn Marketing Solutions
    Feature
    Demandbase One
    8.5
    5 Ratings
    LinkedIn Marketing Solutions
    -
    Ratings
    Ad campaign creation8.55 Ratings00 Ratings
    Display advertising9.15 Ratings00 Ratings
    Contextual advertising8.24 Ratings00 Ratings
    Social advertising8.24 Ratings00 Ratings
    Ad reporting and analytics8.55 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and LinkedIn Marketing Solutions
    Feature
    Demandbase One
    9.0
    5 Ratings
    LinkedIn Marketing Solutions
    -
    Ratings
    Standard visitor segmentation8.85 Ratings00 Ratings
    Behavioral visitor segmentation9.05 Ratings00 Ratings
    ABM sales intelligence9.15 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and LinkedIn Marketing Solutions
    Feature
    Demandbase One
    8.8
    5 Ratings
    LinkedIn Marketing Solutions
    -
    Ratings
    3rd party intent signals9.05 Ratings00 Ratings
    Downstream intent signals8.24 Ratings00 Ratings
    Account identification9.15 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and LinkedIn Marketing Solutions
    Feature
    Demandbase One
    9.1
    5 Ratings
    LinkedIn Marketing Solutions
    -
    Ratings
    Automated workflow & orchestration9.15 Ratings00 Ratings
    User Ratings
    Demandbase OneLinkedIn Marketing Solutions
    Likelihood to Recommend
    9.6
    (50 ratings)
    9.9
    (48 ratings)
    Likelihood to Renew
    10.0
    (12 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (2 ratings)
    10.0
    (9 ratings)
    Support Rating
    10.0
    (10 ratings)
    8.6
    (6 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (4 ratings)
    -
    (0 ratings)