Demandbase One vs. RollWorks

Demandbase One

141 Reviews and Ratings

RollWorks

31 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Demandbase One	Score9.9 out of 10	Small Businesses (1-50 employees)	Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.	N/A
RollWorks	Score8 out of 10	N/A	RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to understand their buyers and drive business results. The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage a target audience through account-based display advertising. The solution specializes in delivering targeted advertising that…	N/A

Pricing

Demandbase One

RollWorks

No answers on this topic

No answers on this topic

Pricing Offerings
Demandbase One	RollWorks
Free Trial
No	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
Yes	No

Optional

No setup fee

The Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.

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Community Pulse
Key User Insights
	Demandbase One	RollWorks
Considered Both Products	Demandbase Verified User Chose Demandbase One I am not too sure why we chose Demandbase One over RollWorks. I believe it was the holistic offering that our team liked and how it worked well with our systems such as Salesforce/Pardot. In the end, I am happy with the selection and taking the learnings we have from the … Incentivized Helpful? Verified User Chose Demandbase One We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and … Incentivized Helpful?	NextRoll Mithil Patel Growth Marketing Director in Marketing at Caveonix (Information Technology & Services, 11-50 employees) Chose RollWorks I feel RollWorks as a platform was the easiest to use and navigate versus the others on this list given our maturing and requirements. Also, the RollWorks platform was the most cost-effective. Also, the team at RollWorks was the easiest to reach to set up a quick demo and in … Incentivized Helpful? Jesse Fröhling Digital Marketing Manager in Marketing at Convoso (Computer Software, 51-200 employees) Chose RollWorks RollWorks is far superior when it comes to its ABM advertising platform. The user-friendliness of it and the hyper-advanced reporting for playbooks is fantastic. I think they have room to improve when it comes to lead scoring and intent data. Other platforms like Demandbase … Incentivized Helpful? Verified User Chose RollWorks RollWorks is the most efficient platform for cost-conscious clients and is typically what we recommend for a company that is starting its ABM strategy. For more robust clients, that have the budget, we tend to recommend 6sense because of the intended functionality and the … Incentivized Helpful? Verified User Chose RollWorks From a technology standpoint, RollWorks has fewer bells and whistles than 6sense and Demandbase but it works well for an entry point for ABM. RollWorks also has a better engagement team than my experience with the other platforms. Incentivized Helpful? Verified User Chose RollWorks We were not ready to fully commit to a full view of ABM tools with the number of pre-works we need to put in to implement. Incentivized Helpful? Ari Echt Director of Growth Marketing in Marketing at HG Insights (Computer Software, 51-200 employees) Chose RollWorks All of these platforms are very helpful for running an account-based approach. For pure account-based advertising, I've found Rollworks is the easiest to get started with. Terminus and Demandbase are terrific as well. I'd say they offer more functionality, a bit more … Incentivized Helpful? Verified User Chose RollWorks RollWorks stacks well in terms of price and service delivery. Incentivized Helpful? Darshak Parmar Deputy General Manager, Marketing in Marketing at Newgen Software (Information Technology & Services, 1001-5000 employees) Chose RollWorks RollWorks is better than the below because, AdRoll - this is highly tailored for B2C organizations and is not very useful for companies who are B2B and deal with a low volume of traffic 6th Sense: had very limited options and account-based landing pages were very expensive Dem… Incentivized Helpful? Verified User Chose RollWorks The major difference I have seen between Rollworks and competitors is that Rollworks seems to be a much less complex platform. While other tools focus on things like personalization, sales activation, and automation, Rollworks focuses on target accounts and advertising which … Incentivized Helpful? Verified User Chose RollWorks RollWorks is head and shoulders above Terminus as far as to reach, engagement, usability, and customer experience - we ended our contract early with Terminus because the results were so poor. So RollWorks has been a breath of fresh air. We compared with 6Sense and Demandbase … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Demandbase One

RollWorks

Comparison of Engagement features of Demandbase One and RollWorks
Feature	Demandbase One 8.7 5 Ratings	RollWorks - Ratings
Automated routing and prioritization	8.43 Ratings	00 Ratings
Customer interaction histories	8.65 Ratings	00 Ratings
Syndicated content	8.62 Ratings	00 Ratings
Personalization	9.05 Ratings	00 Ratings
Engagement data tracking	8.75 Ratings	00 Ratings

Comparison of Ad Campaigns features of Demandbase One and RollWorks
Feature	Demandbase One 8.5 5 Ratings	RollWorks - Ratings
Ad campaign creation	8.55 Ratings	00 Ratings
Display advertising	9.15 Ratings	00 Ratings
Contextual advertising	8.24 Ratings	00 Ratings
Social advertising	8.24 Ratings	00 Ratings
Ad reporting and analytics	8.55 Ratings	00 Ratings

Comparison of Audience Segmentation & Targeting features of Demandbase One and RollWorks
Feature	Demandbase One 9.0 5 Ratings	RollWorks - Ratings
Standard visitor segmentation	8.85 Ratings	00 Ratings
Behavioral visitor segmentation	9.05 Ratings	00 Ratings
ABM sales intelligence	9.15 Ratings	00 Ratings

Comparison of Intent Data features of Demandbase One and RollWorks
Feature	Demandbase One 8.8 5 Ratings	RollWorks - Ratings
3rd party intent signals	9.05 Ratings	00 Ratings
Downstream intent signals	8.24 Ratings	00 Ratings
Account identification	9.15 Ratings	00 Ratings

Comparison of ABM Integrations features of Demandbase One and RollWorks
Feature	Demandbase One 9.1 5 Ratings	RollWorks - Ratings
Automated workflow & orchestration	9.15 Ratings	00 Ratings

User Ratings
	Demandbase One	RollWorks
Likelihood to Recommend	9.6 (50 ratings)	7.4 (24 ratings)
Likelihood to Renew	10.0 (12 ratings)	10.0 (1 ratings)
Usability	9.0 (2 ratings)	10.0 (2 ratings)
Availability	- (0 ratings)	10.0 (1 ratings)
Performance	- (0 ratings)	10.0 (1 ratings)
Support Rating	10.0 (10 ratings)	8.4 (22 ratings)
Online Training	9.0 (1 ratings)	10.0 (1 ratings)
Implementation Rating	10.0 (4 ratings)	10.0 (1 ratings)
Configurability	- (0 ratings)	10.0 (1 ratings)
Contract Terms and Pricing Model	- (0 ratings)	10.0 (1 ratings)
Ease of integration	- (0 ratings)	9.0 (1 ratings)
Product Scalability	- (0 ratings)	10.0 (1 ratings)
Vendor post-sale	- (0 ratings)	10.0 (1 ratings)
Vendor pre-sale	- (0 ratings)	10.0 (1 ratings)