DemandTools vs. ZoomInfo Operations

DemandTools is perfect for any system that constantly adds new records to its database. For example, in higher education, we are constantly purchasing search names from various vendors and DemandTools allows us to make sure we are not doubling up on the same records. It saves us money in the long run as we are not mailing out multiple copies of our brochures to the same person.

The contact enrichment feature adds missing contact info, like emails or phone numbers. It also allows us to confirm that the address information on our CRM matches what Zoom says. I wish more emails were available within the service, but what you can glean from Zoom makes marketing to the correct personas much easier.

Incentivized

• Job Builder batches that allow you to run batches of updates for data integrity.
• De-duplicating data for loading and to ensure we do not load redundant records.
• Using PowerGrid like excel to drill and filter to particular record sets.
• Support - The team is very helpful and will provide you with as many resources as you need to succeed.

Incentivized

• EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
• EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).

Incentivized

• I wish I could make changes to my existing scenarios using save rather than having to create a whole new scenario. Maybe you can, I just haven't been able to.
• Some features aren't user intuitive and it takes a while to learn.

Incentivized

• Contacts underneath Companies can be outdated by 4+ years (left employer years prior).
• Customer support is not as engaged as a smaller software company might be. Delays in solving issues.
• Limits in sharing lists, queries, and tags between users under the same account.

Incentivized

It's a great product. The only thing that holds us back is it was frustrating working with their sales team. We also don't like that when Validity purchased DemandTools they immediately started charging us quite a bit while it had been free for non-profit users when CRMFusion owned it. They also don't let you buy it for just 1 or 2 seats, you have to pay, I believe, in batches of 100 seats.

Incentivized

Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.

Incentivized

Allows for control in uploading lists, saved processes for checking duplicate records.

Allows for backup files and quick reverts if something goes wrong.

Extends reporting when Salesforce.com cannot support specific pieces of info being put together in a report.

Automated processes for set and forget hygiene tasks

Usability is among the highest I have ever worked within an application of this magnitude. It was a significant recession for us and our sales team along with some of our onboarding folks have been able to use the tool as well. Other are able to benefit as well that are outside of the sales team but I do get as much of their feedback as I do from the sales team.

Incentivized

There has not been a time since I started 9 months ago that I've encountered any kind of downtime.

Incentivized

No problems

Incentivized

DemandTools is a bit clunky and slow at times

Incentivized

Had very good experience when using it

Incentivized

Support can be slow so do not expect quick turn for urgent issues.
Help for specific queries not not there. Product tech support is offered. It would be great if query support, even if paid, was offered
The training webinars help with the basics but not much if you need advanced functionality.

Quick response and quick resolution.

Incentivized

The trainings are free live webinars that give you a solid base for getting started with the program. The only weakness is they don't have any advanced classes.

It was helpful

Incentivized

I had just started using Salesforce about 3 months before I did the implementation myself, and it was easy to do just following their step-by-step instructions.

Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close

Incentivized

Though RingLead has much more to offer in terms of automation (and it is in Salesforce rather than a separate program), DemandTools still has our heart. DemandTools is very cost-friendly and we were able to increase the value of DemandTools by programming in additional saved scenarios. I decreased admin time in the DemandTools suite by approximately 25% after implementing saved scenarios for every reoccurring update or list upload.

Incentivized

I haven't tried stacking it against any competition as I feel no need to. ZoomInfo blows me away like it first did in 2018, and I don't want something different. I hear Clay is good, but I just haven't felt the need to try it out or replace ZoomInfo at all.

Incentivized

it has worked just fine for our purposes, but I can not speak to its scalability

Incentivized

Hasn’t experienced any issues to doubt reliability

Incentivized

• Sales Rep can work on more accurate data and have better chance to win opportunities, boost ROI.
• It is so efficient when working the scenarios for repeated work, so I can manage the whole org data without needing to hire another one.
• Time saving- so simple to use and reliable, help maintain data integrity.

Incentivized

• The rate we close prospects run through Zoom products is up 10% on average
• The time to close a prospect has been reduced by one calendar week (about 5%)
• The time spent reviewing prospects has shrunk from 1-2 hours a week to 5-10 minutes which is HUGE.