D&B Hoovers vs. LeadIQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 8.2 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
LeadIQ
Score 8.3 out of 10
N/A
LeadIQ is a prospecting platform that helps outbound sales teams build pipeline through contact data, a AI cold email writing assistant, contact and account tracking for job changes, and CRM enrichment, all integrated into sales tools used daily.
$0
per month per user
Pricing
D&B HooversLeadIQ
Editions & Modules
No answers on this topic
Free
$0
per month per user
Essential
$39
per month per user
Pro
$79
per month per user
Enterprise
Ask Sales
Offerings
Pricing Offerings
D&B HooversLeadIQ
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
D&B HooversLeadIQ
Considered Both Products
D&B Hoovers
Chose D&B Hoovers
D&B has a lot better filters and accuracy of data when searching for leads
Chose D&B Hoovers
Zoominfo has much more rich data, longer lists of persons, and more accurate descriptions and estimation of business sizes, both in terms of revenue and personnel. However they are very focused on United States, so their coverage of other parts of the world is really limited. …
Chose D&B Hoovers
I currently use Lexis AI for similar work. I find Lexis AI to have better overall company summaries but it is a bit more over the top when it comes to reviewing site contacts and the like at a medium size company. D&B Hoovers streamlines this a bit but could take notes from …
Chose D&B Hoovers
I've used Candid GuideStar in the past, though for different reasons than D&B Hoovers. I mostly only use D&B Hoovers now and will continue to do so.
Chose D&B Hoovers
They are the imcubment for our company and though we have issues with D&B Hoovers their price to performace has been good and we plan to keep using them.

We do have other vendors that work in this space and D&B Hoovers does hold its own but I would say that they are just one …
Chose D&B Hoovers
THe most current updated information that we find is on Linkedin, especially in the case of finding people and their job titles,. Unfortunately no other contact information is provided, but when we use this and Hoovers and it very helpful. But there are very few tools that …
Chose D&B Hoovers
Honestly, we have not used any other system or product similar to Hoovers so I couldn't compare.
Chose D&B Hoovers
D&B Hoovers have more up-to-date information with regards to contact and business information in comparison to S&P Capital IQ Pro. The data regarding company size, revenue and contact details such as phone number, title, education level are more accurate in D&B Hoovers. …
Chose D&B Hoovers
We evaluated a few other tools including ZoomInfo, LinkedIn Sales Navigator, but D&B Hoovers emerged as the best overall fit for our hotel sales use case due to its depth of company data, broad industry coverage, and powerful geographic filtering capabilities. Our primary …
Chose D&B Hoovers
D&B Hoovers stacks up well against the other tools, however our teams tend to use a combination of all 3, depending on their area of focus.
Chose D&B Hoovers
All platforms are great and help a great deal, but D&B Hoovers is a dedicated space for whitespace and outreach. Also its a trustworthy referral internally at SAP when researching accounts and making GTM decisions.
Chose D&B Hoovers
D&B Hoovers really provides more in-depth business data and technographic insights, offering a wider scope of company information and more advanced analytical capabilities.
Chose D&B Hoovers
Crunchbase offers a similar product but is more tailored for start ups and small business. Even then it does not have the complexity that Hoovers offers.
Chose D&B Hoovers
Have not used other systems like D&B Hoovers in a very long time. Not broke so not going to fix it! It has all of the tools that I am looking for.
Chose D&B Hoovers
D&B Hoovers is A LOT better than PitchBook. It is much easier to navigate and the data is far more accurate. However, I think CoStar does a better job with real estate related data. Specifically, lease expirations, tenants and owners. These are important factors I look for in …
Chose D&B Hoovers
D&B Hoovers is more cost effective, and acts as a comprehensive data source, which is specially beneficial to teams like sales, where research and prospecting and lead gen is key
Chose D&B Hoovers
Honestly, because of our satisfaction with D&B Hoovers we have not actively looked into other alternatives in the last 8 years. We selected it originally because of the price, reputation, and we had a client using it at the time that recommended it.
Chose D&B Hoovers
Zoominfo has more accurate data and better functionality with its navigation tools. But Zoominfo is too expensive for us to use at this time.
Chose D&B Hoovers
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance …
Chose D&B Hoovers
For company data, D&B wins hands down. Contact and lead information is a toss-up. The information provided was usually a match to both, and I wouldn't say one was better than the other by a wide margin. It really depends on who you are researching. Both did not do well with …
Chose D&B Hoovers
Pitchbook has richer financial details which I am typically more interested in. D&B Hoovers search functionality is usually a little more reliable and the total size of database appears much much larger. I'd say Pitchbook goes an inch wide and a mile deep, whereas D&B Hoovers …
Chose D&B Hoovers
D&B Hoovers is more comprehensive overall, but may lack health-care specific data that these other solutions provide. D&B Hoovers is great for prospecting the direct to employer space.
Chose D&B Hoovers
D&B Hoovers is among the best in it's field!
Chose D&B Hoovers
we have both platforms and I use them interchangeably. D&B Hoovers is great because I can export more contacts. Zoom info is a bit more strategic with the use of filters like "with intent" and also has a better company overview page. Both are good platforms that can be used …
LeadIQ
Chose LeadIQ
They're all pretty comparable. The only major differences would be the data pool. Apollo seems to have a more up to date and more data pool. Everything else is pretty similar.
Chose LeadIQ
I think that LeadIQ is overall better. I think so because i can use LeadIQ for more things than zoominfo. For example, the scribe feature and importing leads directly from sales navigation. That, I think, is one of the best features. Tho, i feel like zoominfo sometimes had more …
Chose LeadIQ
None of these products are great in relation to accurate data. SignalHire was surprisingly better but only just. Lusha is grossly overpriced and ZoomInfo are purely out to make as much off unsuspecting customers as they can - originally pitched $15000 and when we refused the …
Chose LeadIQ
ZoomInfo, LinkedIn Sales Navigator and Lusha Extension
Chose LeadIQ
Have not evaluated other tools similar to LeadIQ outside of the standard Salesforce lead object and Outlook
Plugin.
Chose LeadIQ
LeadIQ has more accurate contact information that is real and up to date. ZoomInfo's extension is very buggy and sometimes requires me to restart my extension and browser Better customer service with LeadIQ.
Chose LeadIQ
The user experience and design of the platform + the data health were far superior to uplead and the other tools I demoed. I was also impressed by the pricing structure and the ability for me to pick and choose my plan or customize based on the sales team numbers and team …
Chose LeadIQ
SellHack and LeadIQ are very similar products, with some subtle differences. As mentioned, our team no longer uses LeadIQ, but rather a combination of SellHack and ZoomInfo. I will say that LeadIQ is a "hybrid" of these two tools, but I would still take ZoomInfo over LeadIQ …
Chose LeadIQ
LeadIQ is great because it's a really lightweight and easy-to-use solution. It's fast and has a good amount of contact information.

ZoomInfo is more robust, which means it has more information--both contact info and other relevant info like news, revenue info, etc. Having said …
Chose LeadIQ
I have also used ZoomInfo. ZoomInfo is a great tool. I wish it had the quick workflow that LeadIQ naturally has. There is no easy way to import a list into your sales enablement platform with ZoomInfo. However, the data that ZoomInfo has is often very accurate and is well …
Chose LeadIQ
I have not used other similar products.
Chose LeadIQ
LeadIQ gives you the best bang for your buck and ROI.
Chose LeadIQ
I prefer LeadIQ because of the way it interacts with LinkedIn. That is really great. However, the accuracy of the data falls short of ZoomInfo. Our team uses both, consistently, and between the two we have a sound arsenal at our fingertips to reach out and contact the people …
Chose LeadIQ
We use Winmo and it is great but LeadIQ allows us to supplement those lists. It is especially useful if someone has recently changed jobs to be able to target them before they are added to the larger databases. It's more of a 1:1 prospecting tool as opposed to a mass list.
Chose LeadIQ
The other solutions are too expensive and their data isn't as accurate. Also, the tool isn't as easy to use in comparison to LeadIQ.
Chose LeadIQ
When it comes to data accuracy, LeadIQ has an upper hand. Also, the user interface is more user-friendly. They have a pop-up bar on the side of the screen instead of having to go to another page to use it. Also, it integrates with Gmail pretty well.
Chose LeadIQ
LeadIQ is much more feature-rich than alternatives. The fact that you can capture to existing accounts as contacts are huge and saves a great deal of time. The Chrome Extension is much less intrusive than Lead411's. I still use Lead411 pretty regularly though. I find myself …
Chose LeadIQ
Hunter's interface and even the download is difficult to navigate, so I never used it when given the opportunity.
Chose LeadIQ
Choosing a data provider is likely quite different in every industry. Where some excel, I'm sure others fall short. I have found that the quality of the data is great and the interface to collect it is foolproof. The integrations to systems like SalesForce and SalesLoft are …
Chose LeadIQ
They do very similar things. I would say that whichever tool you are using, you are going to be getting a very similar user experience. The integrations with other platforms is similar in some sense. LeadIQ is a more cost-effective option than ZoomInfo. Sometimes ZoomInfo …
Chose LeadIQ
There are companies that specialize in many things in this vertical, but I feel like the quality of data that we have experienced with LeadIQ is on par, if not better, than the other companies that we looked at. Our reps don't get bogged down with a lot of metadata as well, …
Features
D&B HooversLeadIQ
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
8.3
Ratings
7% above category average
LeadIQ
7.3
Ratings
6% below category average
Advanced search8.20 Ratings7.00 Ratings
Identification of new leads7.70 Ratings5.60 Ratings
List quality8.20 Ratings7.00 Ratings
List upload/download8.40 Ratings8.00 Ratings
Ideal customer targeting8.30 Ratings7.00 Ratings
Load time/data access8.90 Ratings9.00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
8.3
Ratings
7% above category average
LeadIQ
8.3
Ratings
7% above category average
Contact information7.70 Ratings8.00 Ratings
Company information8.60 Ratings9.00 Ratings
Industry information8.60 Ratings8.00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
8.1
Ratings
9% above category average
LeadIQ
7.5
Ratings
1% above category average
Lead qualification process7.40 Ratings6.40 Ratings
Smart lists and recommendations7.90 Ratings5.30 Ratings
Salesforce integration7.90 Ratings9.00 Ratings
Company/business profiles8.40 Ratings8.00 Ratings
Alerts and reminders8.30 Ratings7.50 Ratings
Data hygiene7.80 Ratings7.00 Ratings
Automatic data refresh7.70 Ratings8.00 Ratings
Tags8.70 Ratings8.00 Ratings
Filters and segmentation8.80 Ratings8.00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
9.5
Ratings
24% above category average
LeadIQ
6.3
Ratings
17% below category average
Sales email templates10.00 Ratings6.10 Ratings
Append emails to records9.00 Ratings6.50 Ratings
Best Alternatives
D&B HooversLeadIQ
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B HooversLeadIQ
Likelihood to Recommend
9.4
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
9.9
(0 ratings)
9.0
(0 ratings)
Usability
8.2
(0 ratings)
8.0
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Performance
7.0
(0 ratings)
-
(0 ratings)
Support Rating
5.3
(0 ratings)
7.7
(0 ratings)
Online Training
10.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.1
(0 ratings)
-
(0 ratings)
Configurability
8.0
(0 ratings)
-
(0 ratings)
Ease of integration
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
D&B HooversLeadIQ
Likelihood to Recommend
D&B Hoovers is able to help immensely when doing a prospecting research regarding an industry or a company. I use it a few times a month. Once you get the hang of it, it's pretty easy to use. The lists and reports exported from D&B Hoovers are easy to integrate to your presentations and research.
Read full review
  1. Outbound Demand Generation: Self Sourcing leads for prospecting can be a challenge for any outbound team. It was even for us, and when we were doing it manually through LinkedIn and finding emails through email hunter extension. The task was cumbersome and time-taking, and painful. Having something like LeadIQ was magical for the Outbound team when it came to self-sourcing our own contacts and accounts, from our TAM.
  2. TAT for Prospecting decreases: Since sourcing of leads and accounts becomes much more efficient. Reps spend more time on the ground and phone and less time on the CRM. This was again a challenge for us in the past, but we have capitalized on LeadIQ and made our "spending time on the ground" metric much better.
Read full review
Pros
  • I use the visitor intelligence and it will tell me what office from a company has visited our site. I'll, in turn, go through D&B Hoovers to find the relevant contacts that we would benefit from speaking with at that company. I will call or email them, and it's just in a few months we've been using visitor intelligence has led to several ongoing conversations of companies who will become clients and it's an annual calculation to due. It's an ongoing relationship.
Read full review
  • Once set up, it's super easy. Just click a button and capture the lead.
  • Love that you can capture as a contact instead of a lead and that it will attach to an existing account in Salesforce based on a fuzzy match with Company Name.
  • Love that you can capture data from a lead search list in Sales Navigator, not just from the person's profile page. So you can capture multiple people at a time.
  • I really like that I can see all the related objects that a given contact might have in SFDC. Lead and/or contact records (even with a company mismatch if it's an old record), accounts, and opportunities.
Read full review
Cons
  • I'd prefer if the company size estimates were omitted when there is no data behind it to work off of
  • I've never heard from an account rep
  • Training resources? These could already exist but just connecting the dots to them for user would be helpful
Read full review
  • Rocky start to using it - but good follow up with customer service.
  • It can create duplicates in salesforce sometimes which is a headache for some departments who require salesforce to be our pure data source.
  • Sometimes the numbers aren't correct for the right individual - it gets numbers from wrong people with the same name - this has only happened a couple of times, very rare.
Read full review
Likelihood to Renew
The D&B tool has really open up new opportunities for us and really helped the business. Additionally, on a personal level, the platform is very easy to use and I never had any problems with it. From there, I was also able to build some interesting analyses that helped me grow within the company and land me where I am today. I do not use it as much as I used to, but I know what I can do with this tool if needed.
Read full review
We have been very happy with LeadIQ for the past several years. They have quality data at a fair price and that is the most important thing for us. Their product continues to grow and expand and they are great to work with from a customer experience point of view.
Read full review
Usability
D&B Hoovers is very user friendly. Its tabs provide are easy to understand for what topics you are looking to review while doing a company search. For example, site contacts is clearly all the contacts point at a particular location. So if you need to get contact information for xyz individual at a company its right at your fingertips.
Read full review
the data pool of contacts and lead info could be better compared to the other software competitors. The software is still quite easy to use and it has an extension which makes it easy to work side by side with either linkedin or salesforce. One item that doesn't work well which the rep showed us was pulling up the account page on salesforce and LeadIQ being able to pull up the company details based on the domain. That isn't working for us. Perhaps it's the industry we're in.
Read full review
Reliability and Availability
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
Read full review
No answers on this topic
Performance
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
Read full review
No answers on this topic
Support Rating
I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
Read full review
I have yet to contact LeadIQ regarding support for the tool. Usability is pretty straight forward, and I was trained well to use the tool properly. I am giving the rating of a five since I can not say I have had contact with the support team.
Read full review
Online Training
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
Read full review
No answers on this topic
Implementation Rating
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
Read full review
No answers on this topic
Alternatives Considered
We evaluated a few other tools including ZoomInfo, LinkedIn Sales Navigator, but D&B Hoovers emerged as the best overall fit for our hotel sales use case due to its depth of company data, broad industry coverage, and powerful geographic filtering capabilities. Our primary objective was to identify and contact businesses near our hotels that regularly need corporate lodging accommodations, operate project-based or travel-heavy industries, have the decision-making personnel we can reach directly.
Read full review
I think that LeadIQ is overall better. I think so because i can use LeadIQ for more things than zoominfo. For example, the scribe feature and importing leads directly from sales navigation. That, I think, is one of the best features. Tho, i feel like zoominfo sometimes had more accurate information.
Read full review
Scalability
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
Read full review
No answers on this topic
Return on Investment
  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
Read full review
  • Return on investment has been positive in terms of filling the sales pipeline with prospecting data
  • It is not a good long term strategy to rely on the tool for prospecting and we need to have more intent driven outreaches
  • The platform can get pricey
Read full review
ScreenShots

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

LeadIQ Screenshots

Screenshot of Teams can send the right message, to the right person, at the right time to break through the noise and build more sales pipeline.Screenshot of Patented AI technology that can generate tailored cold emails with just a few clicks. Supports personalized cold outreach at scale to improve reply rates and meetings booked.Screenshot of Locates emails and mobile phones for ideal buyers, and sends them to systems of record.Screenshot of Keeps tabs on key accounts by sending notifications when job changes occur in a daily feed.Screenshot of Salesforce enrichment tool that helps to keep the user's system of record accurate, while improving speed to lead on inbound leads.