D&B Hoovers vs. ZoomInfo Sales

D&B Hoovers

179 Reviews and Ratings

ZoomInfo Sales

1,735 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
D&B Hoovers	Score8.2 out of 10	N/A	D&B Hoovers delivers sales intelligence data for millions of companies globally.	N/A
ZoomInfo Sales	Score7.9 out of 10	N/A	ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.	N/A

Pricing

D&B Hoovers

ZoomInfo Sales

No answers on this topic

No answers on this topic

Pricing Offerings
D&B Hoovers	ZoomInfo Sales
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	D&B Hoovers	ZoomInfo Sales
Considered Both Products	Dun Bradstreet Yeshwanth C J Consultant - Competitive and Market Intelligence in Marketing at Epicor Software (Information Technology & Services, 1001-5000 employees) Chose D&B Hoovers 1. Value for Money 2. Data accuracy 3. High ROI 4. Easy to use 5. Excellent customer support. In my present company I use both D&B Hoovers and ZoomInfo Sales OS. D&B is more robust, detailed and exhaustive than ZoomInfo. However, Zoominfo's upload list option is easier and … Incentivized Helpful? Verified User Chose D&B Hoovers Zoominfo has much more rich data, longer lists of persons, and more accurate descriptions and estimation of business sizes, both in terms of revenue and personnel. However they are very focused on United States, so their coverage of other parts of the world is really limited. … Incentivized Helpful? Verified User Chose D&B Hoovers We evaluated a few other tools including ZoomInfo, LinkedIn Sales Navigator, but D&B Hoovers emerged as the best overall fit for our hotel sales use case due to its depth of company data, broad industry coverage, and powerful geographic filtering capabilities. Our primary … Incentivized Helpful? Verified User Chose D&B Hoovers D&B Hoovers stacks up well against the other tools, however our teams tend to use a combination of all 3, depending on their area of focus. Incentivized Helpful? Verified User Chose D&B Hoovers D&B Hoovers is more cost effective, and acts as a comprehensive data source, which is specially beneficial to teams like sales, where research and prospecting and lead gen is key Incentivized Helpful? Verified User Chose D&B Hoovers For company data, D&B wins hands down. Contact and lead information is a toss-up. The information provided was usually a match to both, and I wouldn't say one was better than the other by a wide margin. It really depends on who you are researching. Both did not do well with … Incentivized Helpful? Krista Klein Marketing Manager in Marketing at Associated Packaging (Packaging & Containers, 201-500 employees) Chose D&B Hoovers we have both platforms and I use them interchangeably. D&B Hoovers is great because I can export more contacts. Zoom info is a bit more strategic with the use of filters like "with intent" and also has a better company overview page. Both are good platforms that can be used … Incentivized Helpful? Perry Ross National Sales Director in Sales at American Alloy, LLC (Machinery, 201-500 employees) Chose D&B Hoovers I feel like the D&B Hoovers company profile information is more accurate, whereas ZoomInfo has somewhat inflated numbers for annual revenues or employee headcount. When I compared the two companies a few years ago, the D&B Hoovers platform subscription was a bit higher annually … Incentivized Helpful? Verified User Chose D&B Hoovers In few of the platforms can't find accurate data and others not all the details of the company. In Hoovers all the data is available and easy to use. Incentivized Helpful? Verified User Chose D&B Hoovers D&B is good at company info and data structure, all records have data (sic codes, industries, sales rev). Some of this data is correct some is not. For example, Sales Revenue for private companies can be extremely off and sometimes not updated for years. Also, Number of … Incentivized Helpful? Kristin Lelewicz CMO (Chief Marketing Officer) in Marketing at Wolter, Inc. (Machinery, 501-1000 employees) Chose D&B Hoovers I use both systems currently to test the data accuracy between the two. Its too new to tell yet. Incentivized Helpful? Kevin Wheeler (Military Vet) Business Development Executive in Corporate at CMS Nextech (Mechanical Or Industrial Engineering, 501-1000 employees) Chose D&B Hoovers I would compare Zoominfo and D&B Hoovers about the same. That being said, I find Hoovers easier to use. Incentivized Helpful? Verified User Chose D&B Hoovers They are very good for targeting, however they don't provide sufficient account on the company if i were to plan a new client acquisition strategy. LI Sales Nav is also good, I like they way you can navigate a leads connections and include relevant ones from them, contact … Incentivized Helpful? Nandkumar Bhujbal Chief Innovation Advisor- UX Design in Sales at Vrunik Solutions (Design, 11-50 employees) Chose D&B Hoovers The company information provided by D & B hoovers is extremely in-depth and in detail, the accuracy of the information provided gives a very good idea about the prospective company and helps in making cohorts and evaluation fit. As compared to other companies D & B hoovers is … Incentivized Helpful? Elizabeth Rodriguez Business Solutions Manager in Sales at Ultimate Staffing (Staffing and Recruiting, 501-1000 employees) Chose D&B Hoovers While there are several softwares that offer similar options, Hoovers does stand above the others as one of the most accurate softwares I have used. They seem to put a lot of work into keeping their information up to date and accurate. It definitely makes the life of a … Incentivized Helpful? Caleb Dugger Lead Data Analyst - Global Sales Operations in Sales at XPO Logistics, Inc. (Transportation/Trucking/Railroad, 10,001+ employees) Chose D&B Hoovers D&B Hoovers is the industry standard. To even apply for government contracts obtaining a DUNS number is required. With D&B's far reach with other products like credit, they have a very large database. Add that to the relationships they have with other service providers and it … Incentivized Helpful? Verified User Chose D&B Hoovers D&B Hoovers and ZoomInfo are two of the products that our company uses for company information. I think that D&B Hoovers has better information on the company as a whole in terms of business description, revenue, hierarchy, etc. However, sometimes ZoomInfo's contact information … Incentivized Helpful? Tate McIntyre Marketing Operations Manager in Marketing at Moby Capital (Financial Services, 11-50 employees) Chose D&B Hoovers Neither of these options is nearly as robust as D&B Hoovers in terms of the sheer amount of business data they offer when searching and generating lists. However, Crunchbase offers the option to reach out directly to prospects through its platform, which is quite valuable, and … Incentivized Helpful? Verified User Chose D&B Hoovers As our company is just recently trying out ZoomInfo, my understanding of the comparison is abridged; however, I believe ZoomInfo does its homework and truly keeps ahead of the most current updates in the company. In my opinion, it's clear that there is a larger team devoted to Z… Incentivized Helpful? Susan Primm Senior Business Development Executive in Sales at Arthur Lawrence (Financial Services, 501-1000 employees) Chose D&B Hoovers D&B had more information, the tool was easier to use and it was significantly less expensive that ZoomInfo. Apollo did not hold a candle to D&B. Incentivized Helpful? Carlos Plazas ☁️ Salesforce Data Governance & Analytics in Information Technology at Fiserv (Financial Services, 10,001+ employees) Chose D&B Hoovers It's great to be able to utilize D&B Hoovers to research Duns numbers, parent Duns, Global Ultimate Duns and all the related account fields. Incentivized Helpful? Verified User Chose D&B Hoovers I find [D&B] Hoovers to be the best of the 3 when I need to research large companies with complicated hierarchies. ZoomInfo is less useful for hierarchies, company structures, locations, etc., especially for companies with foreign sites. InsideView is almost as accurate and … Incentivized Helpful? Nick Kozik☁️ Account Executive, Small Business in Sales at Salesforce (Computer Software, 10,001+ employees) Chose D&B Hoovers We use InsideView, ZoomInfo, and D&B Hoovers. All of them collect different data sources, and therefore provide different numbers when looking at revenue, employee count, and other account data. D&B Hoovers was originally used, but ZoomInfo is the king of platforms for customer … Incentivized Helpful? Yee Yek Database Manager in Marketing at Samsara (Logistics & Supply Chain, 1001-5000 employees) Chose D&B Hoovers It's just more granular. It's good for very specific company data that other platforms don't have that level of specificity. To that end, I think they're very good at what they do compared to other tools like ZoomInfo. Compared to ZoomInfo though, you kind of want to see D&B to … Incentivized Helpful? Lindsey Schultz Business Development Manager in Sales at Speedeon Data (Marketing and Advertising, 11-50 employees) Chose D&B Hoovers It is cheaper than DiscoverOrg which is great, but we feel like ZoomInfo is a better choice for our company. Winmo has less companies and contacts, but has more custom research and allows us to personalize messages for Account Based Marketing purposes. Incentivized Helpful?	ZoomInfo Verified User Chose ZoomInfo Sales ZoomInfo SalesOS has a lot more features than Cognism. The US data may be better for US in ZoomInfo SalesOS; but it's hard to say as we use ZoomInfo SalesOS for our AMER based users and Cognism for EMEIA Incentivized Helpful? Verified User Chose ZoomInfo Sales Well, only seriously considered Cognism. It was a close evaluation, and price played a role, but more than anything was the Intent data. The website functionality was also a big plus for us, but the data quality in the US was comparable. International data was not superior to Co… Incentivized Helpful? Christopher Thomas Director in Sales at RiskPoint Insurance Advisors (Insurance, 11-50 employees) Chose ZoomInfo Sales ZoomInfo is D&B Hoovers + Mailchimp on steroids and with a much better UI. The data is always up to date and the filters available to the end user are much more rich. Campaign tracking data is much easier to dissect and the templates for email campaigns are more relevant. Incentivized Helpful? Verified User Chose ZoomInfo Sales Zoominfo is easier and more seamless to use than Hoovers. Time is money. Anywhere you can save time translates into better profitability for an organization! Incentivized Helpful? Jay Kang Marketing Manager in Marketing at LG Electronics USA (Consumer Electronics, 10,001+ employees) Chose ZoomInfo Sales We chose ZoomInfo because they have a better reputation for having the accurate data and it was highly recommended by our peers. The insights they deliver are very valuable for us to understand which accounts are engaging. Incentivized Helpful? Verified User Chose ZoomInfo Sales these old outdated products took way too long without the results. I had many times where I had wasted time with contact and only after reaching them did I find out they were the wrong contact all along. This was very frustrating and not a good use of time or resources. Incentivized Helpful? Barry Bazen President/Co-Founder in Corporate at Profit Advisory Group (Telecommunications, 11-50 employees) Chose ZoomInfo Sales We live in the IT/Telephony space and 6Sense seems to be a bit stronger in their grasp of the Tech stack target companies are using, although their contact data seems a bit less accurate. Lead Forensics has always been a solid "C" to me, not really bad, not really good. … Incentivized Helpful? Verified User Chose ZoomInfo Sales I find ZoomInfo to be highly accurate with regard to revenue, employee numbers, and hierarchy data. I also like the Scoops feature. I use three databases for company data and refer to all of them several times a day to research customers and prospect companies. I find ZoomInfo … Incentivized Helpful? Patrick Burns Senior Account Executive in Sales at NWN Carousel (Information Technology & Services, 1001-5000 employees) Chose ZoomInfo Sales I would say that ZoomInfo is stronger when it comes to individual contacts while Hoovers is a bit stronger on the overall company itself. Incentivized Helpful? Verified User Chose ZoomInfo Sales ZoomInfo stacks up against D&B Hoovers because it is easier to use. The filtering is also better in ZoomInfo and the most important thing which our team appreciates is that the quality of leads being generated here in ZoomInfo is superb and of great quality. It gives us mostly … Incentivized Helpful? Verified User Chose ZoomInfo Sales We've found that this platform outperforms all others. We've used, evaluated, or otherwise decided to pass on numerous other platforms. All of which seemingly came up short of what ZoomInfo has to offer. The drilldown ability on numerous points has proved invaluable as we … Incentivized Helpful? Verified User Chose ZoomInfo Sales Great data - full featured and highly accurate. Incentivized Helpful? Verified User Chose ZoomInfo Sales Hoovers data isn't very good. Not updated frequently enough. Demandbase is great, but too expensive. Incentivized Helpful? Verified User Chose ZoomInfo Sales ZoomInfo is better for contact level info, but D&B is better for company searches. Incentivized Helpful? Verified User Chose ZoomInfo Sales ZoomInfo has more updated and current data to use. The bounce rate significantly decreased once we moved over to ZoomInfo. The overall quality and depth of data seemed to be a step above the other products. Incentivized Helpful? Lucas Armstrong Enterprise Sales Representative \| Public Sector in Sales at SAP Concur (Computer Software, 5001-10,000 employees) Chose ZoomInfo Sales I like the ability to search and upload in ZoomInfo more than in Hoovers. I have found the ZoomInfo date more accurate than Hoovers. As far as company-specific information I think Hoovers has an advantage in that sense. But if you are searching for contacts ZoomInfo is heads … Incentivized Helpful? Aliyah Lofton Sales Development in Corporate at Safe Harbors Business Travel (Leisure, Travel & Tourism, 11-50 employees) Chose ZoomInfo Sales Hoovers was outdated and did not have up to date info. Some leads hadn't worked there in YEARS. Incentivized Helpful? Verified User Chose ZoomInfo Sales ZoomInfo is the best solution when seeking out contact information for a large number of accounts and leads. The user interface is also the best in that they lay out the organizational structure in a way that makes sense for our prospecting needs. Furthermore, the contact … Incentivized Helpful? Verified User Chose ZoomInfo Sales We use ZoomInfo because of its ease of use. While D&B provides useful info, ZoomInfo still seems preferred. We also use LinkedIn as a means to cross reference. Incentivized Helpful? Brian Wiese Mid-Market Segment Leader in Sales at ProviderTrust (Health, Wellness and Fitness, 51-200 employees) Chose ZoomInfo Sales ZoomInfo is much more comprehensive and easier to use than D&B Hoovers. When I used D&B Hoover's in a previous role, I was constantly dealing with outdated data, which made my role very difficult. The D&B Hoovers setup is similar to that of ZoomInfo, but it is a bit harder to … Incentivized Helpful? Leo Fernandez Enterprise Account Executive in Sales at LogicMonitor (Information Technology & Services, 201-500 employees) Chose ZoomInfo Sales The depth of the data vs. Hoovers is similar, but the accuracy seems to be better with ZoomInfo. The biggest win for me with ZoomInfo is access to Scoops. Incentivized Helpful? Verified User Chose ZoomInfo Sales ZoomInfo's level of detail and volume of contacts far exceeds that of Hoovers. Not even close. Incentivized Helpful? Elizabeth Rodriguez Business Solutions Manager in Sales at Ultimate Staffing (Staffing and Recruiting, 501-1000 employees) Chose ZoomInfo Sales I may sound like a broken record, but I would definitely rank ZoomInfo as one the best, if not the best, services offered for sales prospecting and marketing. There are definitely other great similar services and most definitely more affordable options, but the combination of … Incentivized Helpful? Verified User Chose ZoomInfo Sales Our primary target market is North America, hence the quality and quantity of data at ZoomInfo is commendable. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

D&B Hoovers

ZoomInfo Sales

Comparison of Prospecting features of D&B Hoovers and ZoomInfo Sales
Feature	D&B Hoovers 8.3 98 Ratings	ZoomInfo Sales 7.5 680 Ratings
Advanced search	8.294 Ratings	8.3673 Ratings
Identification of new leads	7.788 Ratings	7.4635 Ratings
List quality	8.295 Ratings	6.6661 Ratings
List upload/download	8.488 Ratings	7.5624 Ratings
Ideal customer targeting	8.385 Ratings	7.4628 Ratings
Load time/data access	8.994 Ratings	8.1650 Ratings

Comparison of Sales Intelligence Data Standards features of D&B Hoovers and ZoomInfo Sales
Feature	D&B Hoovers 8.3 97 Ratings	ZoomInfo Sales 7.5 674 Ratings
Contact information	7.789 Ratings	7.2673 Ratings
Company information	8.697 Ratings	8.4669 Ratings
Industry information	8.595 Ratings	6.8644 Ratings

Comparison of Data Augmentation & Lead Qualification features of D&B Hoovers and ZoomInfo Sales
Feature	D&B Hoovers 8.1 94 Ratings	ZoomInfo Sales 7.5 659 Ratings
Lead qualification process	7.462 Ratings	8.052 Ratings
Smart lists and recommendations	7.970 Ratings	7.452 Ratings
Salesforce integration	7.949 Ratings	8.4454 Ratings
Company/business profiles	8.489 Ratings	7.4625 Ratings
Alerts and reminders	8.364 Ratings	7.1426 Ratings
Data hygiene	7.875 Ratings	6.3596 Ratings
Automatic data refresh	7.768 Ratings	6.5515 Ratings
Tags	8.756 Ratings	8.1451 Ratings
Filters and segmentation	8.874 Ratings	8.1605 Ratings

Comparison of Sales Intelligence Email Features features of D&B Hoovers and ZoomInfo Sales
Feature	D&B Hoovers 9.5 43 Ratings	ZoomInfo Sales 6.3 224 Ratings
Sales email templates	10.07 Ratings	6.7221 Ratings
Append emails to records	9.043 Ratings	5.925 Ratings

User Ratings
	D&B Hoovers	ZoomInfo Sales
Likelihood to Recommend	9.4 (103 ratings)	7.9 (701 ratings)
Likelihood to Renew	9.9 (11 ratings)	9.9 (17 ratings)
Usability	8.2 (5 ratings)	8.0 (18 ratings)
Availability	9.0 (3 ratings)	- (0 ratings)
Performance	7.0 (2 ratings)	- (0 ratings)
Support Rating	5.2 (9 ratings)	10.0 (4 ratings)
Online Training	10.0 (1 ratings)	- (0 ratings)
Implementation Rating	8.1 (6 ratings)	10.0 (1 ratings)
Configurability	8.0 (1 ratings)	- (0 ratings)
Contract Terms and Pricing Model	7.0 (1 ratings)	- (0 ratings)
Ease of integration	10.0 (1 ratings)	8.8 (55 ratings)
Product Scalability	8.0 (1 ratings)	- (0 ratings)
Vendor post-sale	8.0 (1 ratings)	- (0 ratings)
Vendor pre-sale	8.0 (1 ratings)	- (0 ratings)