Data.com (discontinued) vs. D&B Optimizer

Data.com (discontinued)

D&B Optimizer

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Data.com (discontinued)	Score 6.9 out of 10	N/A	Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.	N/A
D&B Optimizer	Score 7.7 out of 10	N/A	D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.	N/A

Pricing

Data.com (discontinued)

D&B Optimizer

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Data.com (discontinued)	D&B Optimizer
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Data.com (discontinued)	D&B Optimizer
Considered Both Products	Data.com (discontinued) Verified User Anonymous Chose Data.com (discontinued) The accuracy of Data.com versus SalesIntel is second to none. Data.com integrates with our current Salesforce platform, which takes out a lot of the manual manipulation of lists that we used to have to do when we had other platforms. This is particularly helpful because time is … Incentivized Helpful? Ojas Korde Paid Search Specialist Chose Data.com (discontinued) Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to … Incentivized Helpful? Stacy Venditto Director Of Operations And Business Development Chose Data.com (discontinued) My client chose Data.com based on the experience during the evaluation period and the cost comparison. Data.com was the better-suited solution in this scenario. The size of the InsideView database was significantly smaller than Data.com and had limitations on downloads that … Incentivized Helpful? Elizabeth Rodriguez Business Solutions Manager Chose Data.com (discontinued) Data.com is free. That is definitely the most appealing part. You have nothing to lose, so might as well utilize an additional resource. Incentivized Helpful? Jerry van Dalen Jr. Sales Account Executive Chose Data.com (discontinued) I have only been exposed to Data.com in this solution category. I am familiar with other comparable names, but since we are Salesforce-centric, Data.com is the tool of choice. Incentivized Helpful? Zach Ettelman Business Development Strategist Chose Data.com (discontinued) Data.com has a much bigger database than SharpSpring, making it a much more useful tool. Both tools integrated seamlessly into our CRM. Data.com's filtering capabilities make it a much more useful tool for us as we are able to segment lists better, and find contacts and … Incentivized Helpful? Steve Kim Sr. Manager, Revenue Operations Chose Data.com (discontinued) What I have found is that no single platform provides all the data we need, even Data.com. There are often inconsistencies between the information found on Data.com versus other platforms so we are using Data.com in parallel with these other platforms. The interface and the … Incentivized Helpful? James Reich Business Development Manager Chose Data.com (discontinued) I feel RainKing is the winner regarding just contact details and org charts within companies. Their info is better up to date and a little easier to manage and search. However, Data.com might have the advantage when it comes to company breakdown, allowing for actual financial … Incentivized Helpful? Erik Viager Associate, Business Development Chose Data.com (discontinued) Data.com is great for filtering and finding specific contact and company information. Unfortunately much of that information is old and outdated. We recently did not renew our subscription with Data.com because we felt it could use improvement. We now use Winmo which provides … Incentivized Helpful? Thomas Henderson Acquisition Manager Chose Data.com (discontinued) When we first purchased Datanyze, they had an email address portion of the site. The platform changed about halfway through our contract and no longer included access to email information. I believe that functionality is back as a feature of Datanyze. However, it always seemed … Incentivized Helpful? John Cupoli Account Manager Chose Data.com (discontinued) The other crowd sourced data provider I've used is ZoomInfo. ZoomInfo generally has more direct numbers, however it appears as if they've done away with their free tier. The other downside of Zoom was you give them access to your email for them to data mine contacts. On the … Incentivized Helpful? Bryan Gorham Business Development Chose Data.com (discontinued) I have used data.com for about 6 months longer than zoominfo. Honestly, zoominfo seems to have more accurate data and the company bios are extremely helpful, as well as the integration in the form of an entire section of the page in salesforce. Incentivized Helpful? Eric Farnham Director Inside Sales Chose Data.com (discontinued) Currently I have subscriptions to Zoominfo, Synthio, and GetEmail.IO in addition to my data.com (Jigsaw) account. Zoominfo is much better than Data.com for direct phone numbers and is very reasonably priced. Synthio has slightly lower quality data but can be much cheaper on a … Incentivized Helpful? Jeremy Levine Business Development Chose Data.com (discontinued) Once the scraper products became unusable Data.com became more valuable Incentivized Helpful? Leah Sevey Head of Customer Success Chose Data.com (discontinued) I used DiscoverOrg at a previous employer and I loved it. The information I received was usually reliable and quality, however, the service was quite expensive and I was only able to research the tech industry. hunter.io is fairly unreliable. The good thing is that they have a … Incentivized Helpful? Verified User Anonymous Chose Data.com (discontinued) Data.com is tightly integrated with Salesforce. Given the expensive cost of Salesforce licenses, throwing this as an "add-on" is easy to justify internally as well. Incentivized Helpful? Verified User Anonymous Chose Data.com (discontinued) DiscoverOrg is another database for contact information. We actually use these two resources side by side. We use DiscoverOrg as our primary source since we pay for the subscription and it integrates more easily with our CRMs. Data.com is used by our SDRs as supplementary … Incentivized Helpful? Kayla Latulippe Small Business Sales Representative Chose Data.com (discontinued) I feel like DiscoverOrg has more as a whole, but Data.com is much easier to navigate and gain insight on prospective companies. Incentivized Helpful? PM Paul Murphy Market Research Analyst Chose Data.com (discontinued) I recently used quickmail for a client, it was awful. Software should actually perform its purpose. If you only have a few thousand contacts in a database, just provide the whole list. Using a search function where there aren't any results the last 15 searches, is worthless. … Incentivized Helpful? Robert Belton Business Development Manager Chose Data.com (discontinued) Data.com was very comparable to the other softwares our oganization uses, and we use it as an everyday tool because of how easy it is to work within salesforce. Our organization utilizes multiple platforms and competitors of Data.com, each for their own different reasons. The … Incentivized Helpful? Michael Owskey Account Executive - Mid West Chose Data.com (discontinued) Compared to a Dunns or an alternate tool I feel data.com gives better integration with salesforce which can help to maintain clean information. Additionally I believe that the cost for something like data.com is a bit more reasonable than some of the alternatives. If you are … Incentivized Helpful? Laura LaBine Chief Talent Officer Chose Data.com (discontinued) I've used other lead generating services, but they were unresponsive when I informed them of incorrect or updated data. Data.com's user community is very involved in the integrity of the data. Incentivized Helpful? Steven A. Levano Marketing Communications Manager Chose Data.com (discontinued) I also use Advertising Database, this tool doesn't have the robust database but it does have valuable market information that can be used. AdData also can identify marketers and their agencies. This is something that would be a great tool if it lived with in Data.com. … Incentivized Helpful?	D&B Optimizer Verified User Anonymous Chose D&B Optimizer We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our … Incentivized Helpful?

Features

Data.com (discontinued)

D&B Optimizer

Prospecting

Comparison of Prospecting features of Product A and Product B
	Data.com (discontinued) 6.9 Ratings 11% below category average	D&B Optimizer 5.7 Ratings 30% below category average
Advanced search	6.50 Ratings	3.50 Ratings
Identification of new leads	7.60 Ratings	5.10 Ratings
List quality	7.40 Ratings	5.10 Ratings
List upload/download	7.10 Ratings	8.00 Ratings
Ideal customer targeting	6.40 Ratings	4.40 Ratings
Load time/data access	6.40 Ratings	8.00 Ratings

Sales Intelligence Data Standards

Comparison of Sales Intelligence Data Standards features of Product A and Product B
	Data.com (discontinued) 7.8 Ratings 1% above category average	D&B Optimizer 6.8 Ratings 13% below category average
Contact information	7.90 Ratings	6.90 Ratings
Company information	7.40 Ratings	6.20 Ratings
Industry information	8.00 Ratings	7.10 Ratings

Data Augmentation & Lead Qualification

Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
	Data.com (discontinued) 7.0 Ratings 6% below category average	D&B Optimizer 6.9 Ratings 7% below category average
Lead qualification process	8.90 Ratings	6.00 Ratings
Smart lists and recommendations	6.70 Ratings	6.00 Ratings
Salesforce integration	7.20 Ratings	9.00 Ratings
Company/business profiles	7.40 Ratings	4.30 Ratings
Alerts and reminders	6.10 Ratings	00 Ratings
Data hygiene	5.60 Ratings	8.80 Ratings
Automatic data refresh	7.10 Ratings	6.20 Ratings
Tags	6.90 Ratings	00 Ratings
Filters and segmentation	6.80 Ratings	8.20 Ratings

Sales Intelligence Email Features

Comparison of Sales Intelligence Email Features features of Product A and Product B
	Data.com (discontinued) 7.6 Ratings 2% above category average	D&B Optimizer 7.3 Ratings 2% below category average
Sales email templates	7.30 Ratings	00 Ratings
Append emails to records	7.90 Ratings	7.30 Ratings

Best Alternatives
	Data.com (discontinued)	D&B Optimizer
Small Businesses	Lead411 Score 9.1 out of 10	Lead411 Score 9.1 out of 10
Medium-sized Companies	Lead411 Score 9.1 out of 10	Lead411 Score 9.1 out of 10
Enterprises	TechTarget Priority Engine Score 9.8 out of 10	TechTarget Priority Engine Score 9.8 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Data.com (discontinued)	D&B Optimizer
Likelihood to Recommend	6.9 (0 ratings)	8.0 (0 ratings)
Usability	9.0 (0 ratings)	- (0 ratings)
Support Rating	9.0 (0 ratings)	- (0 ratings)

User Testimonials
	Data.com (discontinued)	D&B Optimizer
Likelihood to Recommend	Data.com is a good prospecting and data information tool for any agency or company doing outbound prospecting. Data.com requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, Data.com seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users. Data.com is not a good fit for small businesses. Incentivized Zach Ettelman Business Development Strategist Read full review	You always want to minimize the import of lists that are not opt-in. It is ideal for completing and correcting inbound leads Incentivized Susan Zaney Vice President of Marketing Read full review
Pros	The contact information the website provides tends to be accurate. I like that it is free and works on a point system- the more info you give, the more info you get. I like that you can update contact information as needed. Incentivized Elizabeth Rodriguez Business Solutions Manager Read full review	Update and correct data. Integrate with your sales and marketing automation systems. Help maintain updated records. Incentivized Susan Zaney Vice President of Marketing Read full review
Cons	Even though it has a lot of features, sometimes it gets overwhelming for a newbie. So I would really appreciate it if the user interface gets more friendly. There are some digital advertising channels that Data.com struggles to connect. Also, within some channels like LinkedIn, it would be great if data.com could get more granular on ad type, ad targeting level (speaking from a marketing perspective). It has limited visualization capabilities where there is a lot of scope for improvement. Incentivized Ojas Korde Paid Search Specialist Read full review	Sometimes missing records Incentivized Verified User Anonymous Read full review
Usability	Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it. Incentivized John Cupoli Account Manager Read full review	No answers on this topic
Support Rating	Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers. Incentivized John Cupoli Account Manager Read full review	No answers on this topic
Alternatives Considered	The accuracy of Data.com versus SalesIntel is second to none. Data.com integrates with our current Salesforce platform, which takes out a lot of the manual manipulation of lists that we used to have to do when we had other platforms. This is particularly helpful because time is money. Incentivized Verified User Anonymous Read full review	We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide. Incentivized Verified User Anonymous Read full review
Return on Investment	As a freelancer, I've made thousands of dollars building sales lists, for what began as a $50 trial. Cross referencing with LinkedIn helps to explain to clients the job title progression a person has had, which can add to your credibility and strengthen your report content. Data.com hasn't had a negative return for me. Every dollar and minute of effort I have used it was worth it. Incentivized PM Paul Murphy Market Research Analyst Read full review	More complete data Healthy database More informed business calls Incentivized Verified User Anonymous Read full review
ScreenShots		D&B Optimizer Screenshots