D&B Optimizer vs. Lead411

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Optimizer
Score 7.7 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
Lead411
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.
$99
per month per user
Pricing
D&B OptimizerLead411
Editions & Modules
No answers on this topic
Basic Plus Unlimited
$99
per month per user
Enterprise Limited
Contact Sales
Offerings
Pricing Offerings
D&B OptimizerLead411
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing reflected may not include certain add-ons like Bombora Intent Data or extra seats. Contact Sales for customization of the service.
More Pricing Information
Community Pulse
D&B OptimizerLead411
Considered Both Products
D&B Optimizer
Chose D&B Optimizer
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our …
Lead411
Chose Lead411
We've also used RocketReach. All of the others we have tried appear to only provide information that I can easily get from my own Linkedin account, making them a waste of our time & money. We have always come back to Lead411. The breadth & depth of information they provide is …
Chose Lead411
Lead411, provided us more bang for our dollar. Comprehensive information at a good price; after careful comparison, we chose Lead411 because of its value. But it's not a poor man's platform, it's very robust and provides excellent search capabilities too.
Chose Lead411
Data.com - out of business. NetProspex - sold to Dunn and Bradstreet. Lead411 is the least expensive of all legitimate data providers.
Chose Lead411
I do not have experience with other companies. I chose [Lead411] for their generous offer of 50 emails
Chose Lead411
The database they have is much bigger than some other companies I have worked with. Their pricing is also good and is budget-friendly and working on the advanced search function is quite intuitive.
Chose Lead411
We had never used a service such as this and for the price and tools available, it made the most sense for us.
Chose Lead411
The other products we evaluated either had less data or were far more costly. Lead411 has been a good value for us.
Chose Lead411
Zoominfo is too expensive and Uplead has a terrible trial period and I could not accurately test it before purchase
Chose Lead411
All other tools are max capturing information from a website or other sources. Mostly they are landing into toll-free numbers or customer support. We people in our organization looking for board numbers which direct to decision-maker easily.This tool resolves the issue for us. …
Chose Lead411
So far, in my short month using this program, I have managed to land business with two companies! The pricing helps.
Chose Lead411
Lead411 is nice because we have control over the searches.
Chose Lead411
So far it has been the most consistently reliable services we have used for this purpose
Chose Lead411
I have had more success with Lead411 during a trial period compared to their competitors in terms of reaching the targeted prospect by email.
Chose Lead411
Zoominfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
Chose Lead411
False or wrong information. Lusha gave me someone's phone number, very embarrassing calling the wrong number. Lusha gave me wrong telephone numbers right off the bat. Some are tied to only LinkedIn and no search feature. UpLead hard to learn and wrong email addresses or company …
Chose Lead411
There are a ton of competitors. Since I've been using them for so long I believe their pricing packages may have changed. However, I found that for the price and functionality they are far and away the biggest bang for your buck. Honestly they are sort of my secret weapon.
Chose Lead411
I've used a number of competing B2B tools and contact/data providers. The contact data from Lead411 has proven to be very helpful with specific campaigns. I'm especially appreciative of the Trigger-Based Sales Intelligence...and look to utilize this MORE!
Chose Lead411
They are great as a backup provider.....we use ZoomInfo as the main provider and are evaluating DiscoverOrg when renewal is up.
Chose Lead411
Lead411 has a better interface. Their database is all cloud-based which meant accessing it from anywhere. Lead411 also provided access to more candidates and sales leads in our opinion.
Chose Lead411
Discover.org was a product I used often at another company but is useless in my new company and industry. They are very limited and industry specific which is a shame considering they offer a good product. Insideview is a comparable product but again we could not find enough …
Features
D&B OptimizerLead411
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Optimizer
5.7
Ratings
30% below category average
Lead411
9.4
Ratings
20% above category average
Advanced search3.50 Ratings9.70 Ratings
Identification of new leads5.10 Ratings9.70 Ratings
List quality5.10 Ratings8.90 Ratings
List upload/download8.00 Ratings9.30 Ratings
Ideal customer targeting4.40 Ratings9.30 Ratings
Load time/data access8.00 Ratings9.30 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Optimizer
6.8
Ratings
13% below category average
Lead411
9.4
Ratings
19% above category average
Contact information6.90 Ratings9.10 Ratings
Company information6.20 Ratings9.30 Ratings
Industry information7.10 Ratings9.70 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Optimizer
6.9
Ratings
7% below category average
Lead411
9.2
Ratings
21% above category average
Lead qualification process6.00 Ratings8.90 Ratings
Smart lists and recommendations6.00 Ratings9.10 Ratings
Salesforce integration9.00 Ratings9.60 Ratings
Company/business profiles4.30 Ratings9.10 Ratings
Data hygiene8.80 Ratings9.50 Ratings
Automatic data refresh6.20 Ratings8.70 Ratings
Filters and segmentation8.20 Ratings9.50 Ratings
Alerts and reminders00 Ratings9.20 Ratings
Tags00 Ratings9.30 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Optimizer
7.3
Ratings
2% below category average
Lead411
8.5
Ratings
13% above category average
Append emails to records7.30 Ratings9.00 Ratings
Sales email templates00 Ratings8.00 Ratings
Best Alternatives
D&B OptimizerLead411
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
UpLead
UpLead
Score 9.6 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B OptimizerLead411
Likelihood to Recommend
8.0
(0 ratings)
9.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
Usability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
Support Rating
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
D&B OptimizerLead411
Likelihood to Recommend
You always want to minimize the import of lists that are not opt-in. It is ideal for completing and correcting inbound leads
Read full review
[Lead411 is well suited for] lead generation where the phone numbers are verified and the email addresses are verified, I find them to have a high rate of accuracy. The ability to filter to the verified information is very user friendly. I do wish the number of verified emails and phone numbers were higher.
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Pros
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
Read full review
  • Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
  • From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
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Cons
  • Sometimes missing records
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  • I do get a few emails that HubSpot says "bounced globally" which means I wasted an export. I think it's under 5%, so it's not a major issue.
  • The UI is adequate, but not fun to use. Others with better UIs had less or less accurate data though.
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Likelihood to Renew
No answers on this topic
Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it
Read full review
Usability
No answers on this topic
I would rate Lead411’s overall usability a 9 out of 10. The platform is intuitive, easy to navigate, and provides quick access to accurate data. Features like advanced search filters and integrations make it seamless for sales teams. Minor improvements could be made in global data coverage, but overall, it’s highly efficient and user-friendly.
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Support Rating
No answers on this topic
They are very good at responding to my questions.
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Alternatives Considered
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
Read full review
ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
Read full review
Return on Investment
  • More complete data
  • Healthy database
  • More informed business calls
Read full review
  • The majority of my closed business since my subscription began about a year ago has come from intelligence and contact information from Lead411, a figure that many times exceeds the cost of the subscription. Fantastic investment.
  • Using Lead411 is like having my own inside sales rep conducting company research, finding out relevant contact information, compiling sales triggers in specific vertical markets, and much more. Frees me up to sit on appointments and sell.
  • Lead411 does the grunt work for you, giving you back countless hours in your sales month for actual selling and moving deals through the sales process, significantly speeding up my sales processes from initial appointment to closed business. My typical sales cycle before Lead411, from initial contact to signed contract in hand, was 8-10 weeks. Since using Lead411, it's now 4-6. Yes, that big a difference.
Read full review
ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.

Lead411 Screenshots

Screenshot of advanced search within the Lead411 platformScreenshot of the AI Dashboard used to find the most relevant and ready-to-purchase prospects quicklyScreenshot of where to contact prospects directly in the platform, create follow-up sequences and flag important prospects all within the platform.Screenshot of Lead411 a pricing options.