D&B Optimizer vs. ZoomInfo Operations

D&B Optimizer

ZoomInfo Operations

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
D&B Optimizer	Score 7.7 out of 10	N/A	D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.	N/A
ZoomInfo Operations	Score 8.4 out of 10	N/A	ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.	N/A

Pricing

D&B Optimizer

ZoomInfo Operations

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
D&B Optimizer	ZoomInfo Operations
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Required

Additional Details

—

More Pricing Information

Pricing Info

Community Pulse
	D&B Optimizer	ZoomInfo Operations
Considered Both Products	D&B Optimizer Verified User Anonymous Chose D&B Optimizer We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our … Incentivized Helpful?	ZoomInfo Operations Verified User Anonymous Chose ZoomInfo Operations I think each product has their own benefits and strengths. Since I use ZoomInfo Operations on more frequent basis I like that more because of its versatility and scope. Incentivized Helpful? Madeline Boyer Senior Business Applications Analyst Chose ZoomInfo Operations We ultimately went with Zoominfo's Ringlead because there was more functionality that allowed us to segment and score records in addition to just routing them. I would say where Distribution Engine excels over ZoomInfo technically is sticky matching owners to accounts. Ringlead … Incentivized Helpful? Verified User Anonymous Chose ZoomInfo Operations I have only used ZoomInfo Incentivized Helpful? Verified User Anonymous Chose ZoomInfo Operations I stacked up for ZoomInfo Operations for his data accuracy, real time enrichment , seamless CRM integrations. I choose ZoomInfo Operations for its robust GTM intelligence , ensuring our sales team engage with right audience faster and drives better conversion. This is the only … Incentivized Helpful? Verified User Anonymous Chose ZoomInfo Operations We didn't find that Interseller compared. We have found that SourceWhale is a good supplement if ZoomInfo doesn't have information or accurate information for a contact. Incentivized Helpful? Iyer Amruthur National Sales Manager Chose ZoomInfo Operations ZoomInfo complements these other services, by fitting into the "process chain" of sales and acquisition. We use marketing to get the leads, operations to aggregate and qualify, ZI sales to enhance the data and fill blanks, and then ZoomInfo chat to internally spread the news. Incentivized Helpful? BO Bill OLeary Outreach Sales Chose ZoomInfo Operations Zoominfo would be 3rd in this ranking of the other databases we used. Incentivized Helpful? Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT) Director of IT/Operations and Security Chose ZoomInfo Operations This was the other tool we reviewed, but the OS applications were more detailed and had better results. Although still a good tool it just did not fit our scope for our sales group. Have yet to find any of the ZoomInfo tools to not be but quality and informational … Incentivized Helpful? Verified User Anonymous Chose ZoomInfo Operations We assumed the top 2 had the same quality of data and functionality, so it became a price war and ZoomInfo offered the best deal. Other competitors seem to have sloppy data. While ZI does as well, given its age and maturity, it was a safe bet for us to make for a vendor. Incentivized Helpful? Verified User Anonymous Chose ZoomInfo Operations This has a similar issue to RingLead Capture, as it only returns the data that users themselves update, which is often outdated or incorrect. However, RingLead Route does allow lead assignment and tracking in more ways than LinkedIn Sales Navigator does, which is helpful in … Incentivized Helpful? ML mary angela Lingon csr Chose ZoomInfo Operations I think EverString is more smooth and easy to juggle with. I think I used Apollo and EverString for a year and for me EverString is my practical choice. Although Apollo is a good software tool but I think EverString is more convenient and advanced. Nonetheless, they share … Incentivized Helpful? Verified User Anonymous Chose ZoomInfo Operations EverString is far superior to InsideView, which contains a significant amount of outdated or inaccurate information such as companies that are no longer in business or are extremely small and being presented as much larger. The accuracy of EverString compared to InsideView is … Incentivized Helpful? Verified User Anonymous Chose ZoomInfo Operations The data seems more accurate and also offers intent data within EverString. Incentivized Helpful? JM Jeff Mullin Regional Sale Director Chose ZoomInfo Operations RingLead DMS Capture is an interesting comparison to LinkedIn Sales Navigator, because even though it is a similar product, it also enhances and compliments the other product. There is very similar functionality in the two product. However, at the end of the day, the ability to … Incentivized Helpful? Verified User Anonymous Chose ZoomInfo Operations From an enrichment standpoint, we've found Clearbit to be a very strong technology partner. Consequently, we use both Clearbit and EverString (though Clearbit is primarily used for Enrichment at this point). Incentivized Helpful? Verified User Anonymous Chose ZoomInfo Operations We Zoominfo for our list building needs, because when compared to Everstring's 30-40% email quality, we found that Zoominfo is around 60% verified emails. We have found that their data filtering is much better in terms of contacts but it is hard to determine before exporting if … Incentivized Helpful? Verified User Anonymous Chose ZoomInfo Operations Insideview has a much larger database of names/emails. However, their data isn't always accurate. Incentivized Helpful? Verified User Anonymous Chose ZoomInfo Operations Not the right person to ask. Incentivized Helpful? AH Andri Halouska Integrated Campaign Coordinator Chose ZoomInfo Operations EverString is very accessible in providing data instantly, which is beneficial to our quickly growing sales team. We have a very specific audience, so EverString's capabilities to find similar companies has been key. Incentivized Helpful? Verified User Anonymous Chose ZoomInfo Operations We evaluated EverString and Datafox and found that EverString had everything that we were looking for, and the sales reps were very attentive. Incentivized Helpful? Verified User Anonymous Chose ZoomInfo Operations Better in terms of accuracy of contacts and their intent. Incentivized Helpful? VK ves kovacevich Business development manager Chose ZoomInfo Operations It's better than Marketo, but LinkedIn is working better. It finds the individual info rather than the company. Incentivized Helpful? Armando Falotico Business Development Chose ZoomInfo Operations D&B Hoovers kills EverString out of the water. Incentivized Helpful? Kadin Stephens Sales Engineering Intern Chose ZoomInfo Operations Everstring is the first and only product I have used that performs this task. Incentivized Helpful? WH William Houck Account Executive Chose ZoomInfo Operations Zoom we used solely to get contact info. LinkedIn is used to find prospects. Incentivized Helpful?

Features

D&B Optimizer

ZoomInfo Operations

Prospecting

Comparison of Prospecting features of Product A and Product B
	D&B Optimizer 5.7 Ratings 30% below category average	ZoomInfo Operations - Ratings
Advanced search	3.50 Ratings	00 Ratings
Identification of new leads	5.10 Ratings	00 Ratings
List quality	5.10 Ratings	00 Ratings
List upload/download	8.00 Ratings	00 Ratings
Ideal customer targeting	4.40 Ratings	00 Ratings
Load time/data access	8.00 Ratings	00 Ratings

Sales Intelligence Data Standards

Comparison of Sales Intelligence Data Standards features of Product A and Product B
	D&B Optimizer 6.8 Ratings 13% below category average	ZoomInfo Operations - Ratings
Contact information	6.90 Ratings	00 Ratings
Company information	6.20 Ratings	00 Ratings
Industry information	7.10 Ratings	00 Ratings

Data Augmentation & Lead Qualification

Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
	D&B Optimizer 6.9 Ratings 7% below category average	ZoomInfo Operations - Ratings
Lead qualification process	6.00 Ratings	00 Ratings
Smart lists and recommendations	6.00 Ratings	00 Ratings
Salesforce integration	9.00 Ratings	00 Ratings
Company/business profiles	4.30 Ratings	00 Ratings
Data hygiene	8.80 Ratings	00 Ratings
Automatic data refresh	6.20 Ratings	00 Ratings
Filters and segmentation	8.20 Ratings	00 Ratings

Sales Intelligence Email Features

Comparison of Sales Intelligence Email Features features of Product A and Product B
	D&B Optimizer 7.3 Ratings 2% below category average	ZoomInfo Operations - Ratings
Append emails to records	7.30 Ratings	00 Ratings

Data Quality

Comparison of Data Quality features of Product A and Product B
	D&B Optimizer - Ratings	ZoomInfo Operations 8.2 Ratings 6% below category average
Data source connectivity	00 Ratings	8.20 Ratings
Data profiling	00 Ratings	8.80 Ratings
Data element standardization	00 Ratings	7.80 Ratings
Match and merge	00 Ratings	8.60 Ratings
Address verification	00 Ratings	7.40 Ratings

Best Alternatives
	D&B Optimizer	ZoomInfo Operations
Small Businesses	Lead411 Score 9.1 out of 10	HubSpot Data Hub Score 7.7 out of 10
Medium-sized Companies	Lead411 Score 9.1 out of 10	IBM InfoSphere Information Server Score 8.0 out of 10
Enterprises	TechTarget Priority Engine Score 9.8 out of 10	IBM InfoSphere Information Server Score 8.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	D&B Optimizer	ZoomInfo Operations
Likelihood to Recommend	8.0 (0 ratings)	9.0 (0 ratings)
Likelihood to Renew	- (0 ratings)	8.2 (0 ratings)
Usability	- (0 ratings)	9.0 (0 ratings)
Availability	- (0 ratings)	9.1 (0 ratings)
Performance	- (0 ratings)	9.1 (0 ratings)
Support Rating	- (0 ratings)	8.5 (0 ratings)
Online Training	- (0 ratings)	9.1 (0 ratings)
Implementation Rating	- (0 ratings)	10.0 (0 ratings)
Configurability	- (0 ratings)	9.1 (0 ratings)
Ease of integration	- (0 ratings)	9.1 (0 ratings)
Product Scalability	- (0 ratings)	9.1 (0 ratings)
Vendor post-sale	- (0 ratings)	9.1 (0 ratings)
Vendor pre-sale	- (0 ratings)	9.1 (0 ratings)

User Testimonials
	D&B Optimizer	ZoomInfo Operations
Likelihood to Recommend	You always want to minimize the import of lists that are not opt-in. It is ideal for completing and correcting inbound leads Incentivized Susan Zaney Vice President of Marketing Read full review	The contact enrichment feature adds missing contact info, like emails or phone numbers. It also allows us to confirm that the address information on our CRM matches what Zoom says. I wish more emails were available within the service, but what you can glean from Zoom makes marketing to the correct personas much easier. Incentivized Verified User Anonymous Read full review
Pros	Update and correct data. Integrate with your sales and marketing automation systems. Help maintain updated records. Incentivized Susan Zaney Vice President of Marketing Read full review	EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way. EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours). Incentivized Verified User Anonymous Read full review
Cons	Sometimes missing records Incentivized Verified User Anonymous Read full review	Contacts underneath Companies can be outdated by 4+ years (left employer years prior). Customer support is not as engaged as a smaller software company might be. Delays in solving issues. Limits in sharing lists, queries, and tags between users under the same account. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	No answers on this topic	Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself. Incentivized Timothy Harris Vice President of Marketing Read full review
Usability	No answers on this topic	Usability is among the highest I have ever worked within an application of this magnitude. It was a significant recession for us and our sales team along with some of our onboarding folks have been able to use the tool as well. Other are able to benefit as well that are outside of the sales team but I do get as much of their feedback as I do from the sales team. Incentivized Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT) Director of IT/Operations and Security Read full review
Reliability and Availability	No answers on this topic	No problems Incentivized Verified User Anonymous Read full review
Performance	No answers on this topic	Had very good experience when using it Incentivized Verified User Anonymous Read full review
Support Rating	No answers on this topic	Quick response and quick resolution. Incentivized Melissa Davies Sales & Marketing Enablement Read full review
Online Training	No answers on this topic	It was helpful Incentivized Verified User Anonymous Read full review
Implementation Rating	No answers on this topic	Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close Incentivized Steve Susina Director, Marketing Read full review
Alternatives Considered	We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide. Incentivized Verified User Anonymous Read full review	I haven't tried stacking it against any competition as I feel no need to. ZoomInfo blows me away like it first did in 2018, and I don't want something different. I hear Clay is good, but I just haven't felt the need to try it out or replace ZoomInfo at all. Incentivized Verified User Anonymous Read full review
Scalability	No answers on this topic	Hasn’t experienced any issues to doubt reliability Incentivized Verified User Anonymous Read full review
Return on Investment	More complete data Healthy database More informed business calls Incentivized Verified User Anonymous Read full review	The rate we close prospects run through Zoom products is up 10% on average The time to close a prospect has been reduced by one calendar week (about 5%) The time spent reviewing prospects has shrunk from 1-2 hours a week to 5-10 minutes which is HUGE. Iyer Amruthur National Sales Manager Read full review
ScreenShots	D&B Optimizer Screenshots