Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.
$0
Survicate
Score 8.1 out of 10
N/A
Survicate is survey software for getting continuous customer insights at scale. It can be used to measure customer satisfaction (CSAT), track an organization's Net Promoter Score (NPS), get website feedback, or test product-market fit. Survicate supports any use case related to collecting and managing customer feedback. Survicate can be used to: • Create customized surveys and start getting customer feedback within minutes • Run surveys where they are needed: via email…
$99
per month 500 responses per month
Pricing
Dovetail
Survicate
Editions & Modules
Free
$0
Professional
$15
per month
Enterprise
Contact Sales
per year
Good
$99
per month 500 responses per month
Better
$149
per month 1000 responses per month
Best
$249
per month 2500 responses per month
Better Than The Rest
$269
per month
Better Than The Rest
$299
per month Custom pool of yearly responses
Offerings
Pricing Offerings
Dovetail
Survicate
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Discount available for annual billing on the Professional plan.
Additional fees apply for additional users and domains. The price of the Scale plan is negotiated individually and depends on the number of monthly responses needed and possible custom needs, including integrations.
Better usability but less powerful in terms of integration. EnjoyHQ felt better for quantitave data when i used it for the last time. But my knowledge is not up to date.
Dovetail is 10X better. So much easier and truly meant for having one centralized workspace. Everything from the highlights and tags and videos and column customization when editing makes it easy to call them the winner in this field. I wouldn't want to go back to my other …
Marvin's approach to AI has always been a core part of their platform, and so the integration of AI features (and the focus on building an AI product that works effectively for the kind of research we are doing) has always been at the forefront of their thinking and design. …
Dovetail is the most stakeholder-friendly research tool we've used.
Its visual insights, highlight reels, and intuitive interface make it easy for non-researchers to understand and act on customer feedback. Stakeholders can engage directly without needing deep training, making …
Dovetail meets our needs the best with global codebooks, data retention rules, etc. Other platforms offered functionality we had in other tools or limited our ability to control data management and access controls. We would love even more in Dovetail, but like the direction …
Haven't used EnjoyHQ in the last three years, so cannot compare the new capabilities like AI. We switched to Dovetail because it was easier to use at the time.
Dovetail outperforms in qualitative research analysis by offering advanced tagging transcription and centralized insights. I think notion is good for large or complex documentation but Dovetail is nice for qualitative documentation. Maze is better for usabilty testing , …
Dovetail has some niche capabilities for market research that these alternative competitors do not like embedded transcription, insight clipping, sharing across a research team, etc. The others in my list have more features and are designed for knowledge management. For …
I must say, the quality and level of Customer Success done by the Survicate team is outstanding. As a customer of the highest tier package of Survicate, we regularly receive hints and suggestion on what we can improve when it comes to our surveys. We even have a Slack channel, …
Survicate is great at allowing us to poll users in-app and quickly analyzing results for distribution amongst the organization. However, its surveying capabilities are limited, visual interfaces are all over the place, which risks damaging the site's overall visual appeal, and …
Considering the simplicity of the need, and the cost of such solution (~600$/yr), I don't think there was very deep research for any alternatives. The main alternative was embedding a feedback tool "organically" into our site, that option was taken off the table, for strategic …
See 1st question answer for my use case, I went into depth there for the specific use cases we have. For less appropriate (touched on this earlier) the final report is not great in dovetail. The formatting options are not great and does not look professional because of the lack of customization and layouts. For my customer we wouldn't be able to present that data as it's constructed. So we have to copy and paste all the quotes and insights to a word doc. That's ok but then it means if we want to use Dovetail as a repository of data we have to then re-import a pdf of the report into the project page.
Sruveys with more complex flows/logis - especially when you want to link results back to specific users to be able to do more-in-depth analysis of results
The tagging, linking, and repository features make it simple to maintain a living library of knowledge, ensuring past work is never lost.
Dovetail enables our researchers and non-research partners to engage more directly with findings, fostering a stronger culture of evidence-based decision-making.
Dovetail makes it simple to track engagement metrics with research insights proving overall ROI.
In my opinion, inconsistent and visually unappealing survey visuals (e.g., NPS and cSAT questions look completely different from each other, creating a disjointed visual experience)
Poor customer service (in my experience, issue resolution can take weeks)
Lack of clarity around API & other technical capabilities requiring engineering assistance
Because we are really happy with the tool and it’s capabilities at the moment. The price increase is the main issue we can have but the features are getting better and better. It really saves a lot of time for our team and allow us to collaborate more efficiently with certain stakeholders that often did not réalise how much research we conduct. Now they can just have a look to it by themself!
Only if we will really consider other features, we might end up with an alternative tool. if will continue the business process as it is, I don't anticipate migrating to another product
One of Dovetail’s key strengths is that it’s very easy to get started with — even for people without a research background. Uploading a transcript, tagging highlights, and generating a quick summary is intuitive and low-effort, which helped drive organic adoption at Dext. However, mastering the more advanced features — like taxonomy management, insight reporting, or strategic tagging structures — does require more time and guidance. The learning curve becomes steeper as you try to scale insight operations or enforce consistency across teams.
In my experience, implementation was very drawn out and overly complicated (needed lots of engineering help from both sides), visual interface both within the tool and surveys shown in-app is unappealing and sometimes misleading, and making sure the right users are being targeted for any given survey sometimes requires more babysitting than ideal.
Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
My customer success manager is very responsive and has always been able to answer my questions and resolve issues quickly. The collaboration is smooth, so I have no complaints in that regard.
Survicate offers quick in-product support, via chat ( not a chatbot ) that responds in minutes, not hours. For all customers. This is definitely something I don't see in some of the tools we use. Secondly, as a highest-package customer we're receiving insightful tips, and recommendations from our Customer Success Manager, who knows our use-cases really well and knows how Survicate can best address them. We even have a Slack channel, where we can get help in no-time
The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
Setup was simple. One-time installation for our website and inside the product. We used Google Tag Manager to implement Survicate. So within 2 hours, we were able to run surveys, and also all attributes and events were passed to Survicate, so that we were able to use them to trigger surveys
Dovetail is 10X better. So much easier and truly meant for having one centralized workspace. Everything from the highlights and tags and videos and column customization when editing makes it easy to call them the winner in this field. I wouldn't want to go back to my other tools I've used in the past due to the amount of time it takes and would choose Dovetail over Google Workspace, UserTesting, and Basecamp hands down
Survicate is great at allowing us to poll users in-app and quickly analyzing results for distribution amongst the organization. However, its surveying capabilities are limited, visual interfaces are all over the place, which risks damaging the site's overall visual appeal, and customer service for anything beyond basic questions is very slow.
Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
Researchers and designers now spend less time digging through scattered notes or redoing similar studies. Centralizing everything in Dovetail has significantly reduced the time needed to prepare synthesis reports, align stakeholders, or onboard new teammates into past research.
With Dovetail, user insights are no longer abstract or anecdotal—they're traceable, searchable, and backed by real quotes. Product teams feel more confident making roadmap decisions based on what users actually need, not assumptions.
Dovetail has encouraged more non-designers to engage with user feedback directly. This democratization of insights helps align everyone around real user problems, which ultimately leads to better product-market fit and faster iteration loops.
Being able to automatically identify topics from open-text responses significantly reduced amount of manual work on our end. Hours saved on weekly basis.
One-time quick installation reduced the potential amount of development time required to either build surveys, or update them on our own.
We find these surveys to be a good alternative to lengthy questionnaires, or deep interviews. They're super quick to launch, and generate insights almost instantly. Money and time may be saved on user interviews, and incentives to take questionnaires.
