Dovetail

We use Dovetail more than ever now to share valuable user research insights and organize our user research along with market research in one central place. I love the transcripts and often find them more accurate than other tools I've used. The ability to highlight, tag, quickly create demo reels, and share each of them so easily has greatly improved my team's workflow. I love being able to add comments on videos and tag teammates and stakeholders who would be interested in the insight, especially for relevant projects. We operate in a fast-paced environment, so tools like this are essential not only to speed up our workflow but also to maintain order. Without them, we would lose track of important data, making it less convenient for the team to access and we'd be much less efficient and doing research analysis reports.

• This improves efficiency for our team
• It reduces effort and overwhelm of hunting for research and improves collaboration with stakeholders
• This helps us be more productive and avoid losing valuable data due to poor organization

Google Workspace, UserTesting and Basecamp

UserTesting, Maze, Google Workspace

As a UX Research Program Manager supporting a small team in a large tech company, I’ve found Dovetail to be an indispensable tool for housing our research repository. It has transformed the way we organize, store, and share insights. One standout feature is the ability for stakeholders to ask questions and interact with research documents using AI. They no longer need to comb through lengthy studies to get the insights they need. Dovetail has increased the visibility of UX research across our org. Product managers, designers, and other stakeholders can now quickly self-serve insights, which reduces bottlenecks for researchers and speeds up decision-making. It has become our single source of truth for customer insights.

• Time savings due to self-serve capabilities.
• Accelerates evidence-based decision making.
• Cost savings from preventing redundant research studies.

dscout, Knit, Asana, Alida CXM

I use Dovetail as our primary repository for our research artifacts, which include recorded video and written documents. Dovetail addresses our need to access a large library of research insights across several products in my organization. Dovetail also addresses the need for researchers to have a central place of storage for unstructured data such as video files from interviews, and easy transcription of these files.

• Improved productivity due to ease and speed of creating and maintaining repository
• Ease of access for stakeholders, which address our objective to make research from our team accessible to our organization

Displayr

Dovetail has been adopted organically across teams as the go-to space for capturing, organising, and sharing customer feedback. What started with Research team members rolling it out, has grown into our wider R&D org, enableding us to effectively democratise the ability to deliver to high-quality research.

Business Problems It Solves

Teams can access insights easily resulting in higher impact on product and customer.

Customer feedback used to live in disconnected places — documents, Slack threads, private notes. Dovetail allows us to bring those insights together in one structured, searchable place.

Missed patterns and duplication with organic, decentralised research happening, it was easy to lose track of what others had learned. Dovetail helps surface what’s already known and lets us build on existing insight instead of starting from scratch.

Increasingly, it’s becoming a shared memory of customer insights, helping us make better, faster decisions grounded in real experiences.

• Decreased analysis time by half
• Increasing the velocity and quality of research enables better decision-making

Condens, Great Question, Sprig and Maze

Great Question, User Interviews

We've been using Dovetail for the last three years as our research data repository, especially for recordings. It solves a couple of problems for us:

1. Tapping into the previous organizational knowledge. Whenever Product or Design have a research question on a topic that is not brand-new, we encourage them to check Dovetail for what we already collectively know on the topic. The addition of AI search summary has been super helpful to create an overview of what we already know, so that we can avoid duplication of efforts and focus new research on new questions.

2. Knowing where to go. It took us a while to get a broader team into a habit of thinking about Dovetail as a good source of research truth, but most PMs and Designers know where to start now. It reduces the number of trivial pings and allows product teams to explore on their own.

• I mentioned it before: Duplication of research effort is minimized and we can move faster by tapping into existing collective knowledge.

EnjoyHQ

User Interviews, UserTesting