Drip Ecommerce CRM vs. SAP Emarsys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drip Ecommerce CRM
Score 8.0 out of 10
N/A
Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).
$19
per month
SAP Emarsys
Score 4.8 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Pricing
Drip Ecommerce CRMSAP Emarsys
Editions & Modules
Up to 500 people in account
$19
per month
550 - 2,000
$29
per month
2,001 - 5,000
$89
per month
5,001 - 8,000
$124
per month
8,001 - 15,000
$209
per month
15,001 - 22,500
$329
per month
22,501 - 27,500
$409
per month
27,501 - 35,000
$529
per month
35,001 - 50,000
$699
per month
No answers on this topic
Offerings
Pricing Offerings
Drip Ecommerce CRMSAP Emarsys
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalRequired
Additional Details
More Pricing Information
Community Pulse
Drip Ecommerce CRMSAP Emarsys
Features
Drip Ecommerce CRMSAP Emarsys
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Drip Ecommerce CRM
8.4
Ratings
5% above category average
SAP Emarsys
6.5
Ratings
16% below category average
WYSIWYG email editor9.40 Ratings7.30 Ratings
Dynamic content7.00 Ratings8.00 Ratings
Ability to test dynamic content5.10 Ratings4.00 Ratings
A/B testing8.80 Ratings7.00 Ratings
Mobile optimization7.10 Ratings6.00 Ratings
Email deliverability reporting10.00 Ratings6.30 Ratings
List management10.00 Ratings4.30 Ratings
Triggered drip sequences10.00 Ratings7.70 Ratings
Landing pages00 Ratings8.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Drip Ecommerce CRM
6.9
Ratings
11% below category average
SAP Emarsys
6.9
Ratings
6% below category average
Dashboards7.70 Ratings7.70 Ratings
Standard reports7.90 Ratings7.00 Ratings
Custom reports5.00 Ratings6.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Drip Ecommerce CRM
-
Ratings
SAP Emarsys
6.5
Ratings
18% below category average
Lead nurturing automation00 Ratings6.00 Ratings
Lead scoring and grading00 Ratings7.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Drip Ecommerce CRM
-
Ratings
SAP Emarsys
7.0
Ratings
6% below category average
API00 Ratings7.00 Ratings
Role-based workflow & approvals00 Ratings6.00 Ratings
Customizability00 Ratings6.00 Ratings
Integration with Salesforce.com00 Ratings7.00 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.00 Ratings
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User Ratings
Drip Ecommerce CRMSAP Emarsys
Likelihood to Recommend
9.4
(0 ratings)
7.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(0 ratings)
Ease of integration
-
(0 ratings)
5.0
(0 ratings)
User Testimonials
Drip Ecommerce CRMSAP Emarsys
Likelihood to Recommend
Drip is my top recommendation for most people who have an existing business and audience and want to move beyond basic email broadcast and drip campaigns and start building out more personalized sequences. I don't recommend the tool for people starting out, or for anyone that isn't bringing in solid profit every month as there are cheaper tools out there to get started with.
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Emarsys is highly recommended to every new or old organization for planned and well-managed marketing. If you want to reach the maximum market chains or to keep your data under highly confidential supervision or if you want many clients for your product or services, then Emarsys is the best option of all.
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Pros
  • I think the workflows from Drip are particularly well done. It is easy to see how someone might work their way through my system.
  • It is easy to set up the campaigns as Drip walks you through each step.
  • Drip shows you how many people have been on your website and how your forms are performing well.
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  • The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
  • The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.
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Cons
  • Pricing is a bit on the higher side but well worth it so long as you're using it
  • Direct integration with Salesmate vs going through Zapier
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  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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Likelihood to Renew
No answers on this topic
We have no intention of changing Emarsys
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Alternatives Considered
We decided to move away from Mailchimp when they announced the changes to their service plans. We cast a wide net and ended up boiling it down to Drip, Klaviyo, Omnisend, and Constant Contact. They all have a similar set of features, but Drip was willing to work with us on price instead of simply referring us to their tiered plans. Even though they don't have a direct integration with our e-commerce platform it was obvious they were willing to help us make the connection via their API.
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Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.
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Return on Investment
  • We've seen a 45 percent increase in customer survey completions, due to automated reminders and campaigns.
  • We've seen a 10 percent increase in customer traffic on our website.
  • We've seen a 300 percent increase in online credit applications on our website and form conversions.
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  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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ScreenShots

Drip Ecommerce CRM Screenshots

Screenshot of Get a deeper look into when and how often your customers are up to something. Tracking Events in Drip lets you understand all the times someone takes a peek at their favorite product, when they make a purchase, and more so you can personalize experiences based on real-life behaviors and engagement.Screenshot of Not only do Tags help you quickly see how people interact with your brand, but they also provide an intuitive way of segmenting your people when it comes time to tailor your messaging.Screenshot of Drip’s one-time setup makes it simple to start collecting all the revenue attribution data you need in one place for confident decision-making for the long haul.